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Fantastic Opportunity to Join Jessica Hawkins, Apprentice Supermarket.com and Team HARD on the Race Track.

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Presentation on theme: "Fantastic Opportunity to Join Jessica Hawkins, Apprentice Supermarket.com and Team HARD on the Race Track."— Presentation transcript:

1 Fantastic Opportunity to Join Jessica Hawkins, Apprentice Supermarket.com and Team HARD on the Race Track

2 Team HARD and Jessica Hawkins have joined forces with sponsor Apprentice Supermarket.com to put together a 3 year racing plan The Only Female Racer in the BTCC by 2018

3 2016 – Testing Team HARD Built VW Golf R The VW Racing Cup Cost effective route into BTCC Stable regulations Cars are eligible to race over multiple seasons Top class media coverage Support series to British GT Team HARD are the leading team in the VW Racing Cup The Reasons Why Jessica Needs To Test Gain confidence Understand how to set up the car Understand the tyres Get to know the team and mechanics Learn the circuits Review and learn from data

4 2017– Racing in VW Racing Cup Championship The Format 16 races over 7 events including Spa Francorchamps in Belgium Testing on Friday Qualifying & Race 1 on Saturday Race 2 & 3 on Sunday Support series to British GT & BRDC F3 Championships Media Coverage TV reach of 24 million across Ch 4, Motors TV and BT Sport 269 hours of UK TV time (2016) Viewers across 39 countries Up to 16,000 spectators at each race weekend 2.25 m views online & in print media 1 million impressions on Twitter (@VWCup) 72,000+ views on YouTube channel

5 2018 – BTCC, The UK's Premier Domestic Racing Series 56 million UK Radio coverage 186,000 unique visitors per month to website 38,600 Followers on Twitter 109,000 Likes on Facebook 13.5 hours Approx live brand exposure per weekend 141 hours 'live' coverage on ITV4 21 million UK TV viewers 229 hours of TV coverage on ITV4 378,000 total UK Trackside audience

6 What Makes Team HARD Unique? Cars built completely in-house at their factory Unique funding model with Personal & Team sponsors Your logo(s) on multiple Team HARD race cars Your branding on truck Your branding on garage boards Features on the official BTCC website Features on TEAM HARD website Link from TEAM HARD website to your website Your logo on all of TEAM HARD posters Extensive TV exposure Your branding on team clothing Your branding on drivers overalls Coverage in every BTCC programme for the season Coverage in press releases CSR involvement Professional photographs supplied TEAM HARD VIP hospitality at every round Policy of introducing sponsors to each other

7 A Flexible Approach What You Can Get From a Partnership with Jessica and Team HARD Racing Ltd

8 Sponsorship as a Partnership Sponsorship is a partnership – A partnership goes far beyond just logos on a car and race suit: PR media & social campaigns Promoting your brand message to a diverse audience of sports fans of all ages PLUS Photographic and video brand exposure and activation through social media quizzes & competitions supported by Jessica's social media partner. Customer purchasing incentives, staff morale activities and prize giveaways including: VIP hospitality at iconic race circuits, including Silverstone, Brands Hatch & Spa Francorchamps Driving-experiences that put you and your guests behind the wheel of Jess's VW Cup race car with a qualified instructor Demonstration laps from 21 year old Jessica & passenger rides with experienced racing drivers.

9 Sponsorship as a Partnership Stir up a buzz around your brand: Public appearances of Jessica and her car, with your branding Exhibitions Shopping centers Promotional events. Brand trust: Grow the feel-good factor for your brand Added corporate social responsibility (CSR) through the support of young up and coming talent Investment in a female racing driver who is determined and committed on and off the track

10 Getting Value for Money Tell us what you want & explain your objectives for sponsorship

11 What You Get As Standard 1x Team HARD built VW Golf R All Livery & Logo Application 4 x VIP Corporate Hospitality Passes Per Round (Breakfast, Lunch, Tea, Pit & Grid Walk) Use of All Team HARD Cars for Promotional Purposes (including GT & BTCC cars) In House Marketing & Social Media Team Introductions to other TEAM HARD Sponsors to facilitate networking and business TEAM HARD competitions and prizes Complete freedom to use Race Car for track days and coaching Complete freedom to book out show car for promo events

12 What Else Is Available? Team HARD hosted track day events for clients and guests Licensed Merchandise Stalls - £500 (Non MSV Tracks) Licensed Merchandise Stalls - £1500 (MSV Tracks) Fully branded Race Suit in your design (£1800) Free Use of Team HARD Merchandise Stands (on a commission basis) Additional VIP Hospitality Passes @ £50 per pass (face value £100) Additional Weekend Entry Passes @ £15 (face value £30)

13 How You Can Earn With Jessica & The Car? Track Days (a) 20 people £500 Profit b) 100 people £20,000 Profit Driver Coaching (a) £150 per hour (b) £1000 per day Hiring of car for events and PR Appearances £500 per day

14 The Next Step More information on Jessica Hawkins? https://uk.linkedin.com/in/jessica-hawkins-5203a3119 More information on Team HARD? www.teamhard.com More information on ApprenticeSupermarket.com www.apprenticesupermarket.com Or call to discuss options Gavin Finlayson 07444 706290 Gavin@apprenticesupermarket.com


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