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Published byVirginia Ferguson Modified over 8 years ago
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Marketing Objectives and strategy
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Objectives vs Strategies Read page 279-280. Define both objectives and strategies Explain the difference between the two
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What makes a good marketing objective? It is often said that an effective marketing objective meets the SMART criteria:
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Below is an example of how business objectives translate into marketing objectives and activities:
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Questions 1. What are Sainsbury’s corporate and marketing objectives? 2. What internal & external factors do you think might hinder Sainsbury’s from achieving this? (Apply) 3. How can Sainsbury’s overcome these?
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Niche vs Mass Marketing
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