1. Brand Personality & Consumers Marketing Behaviour TP3 Sarah Moore 6158722 16.11.2014 Front page little man brand image http://art-of-stories.com/self-promotion-get-more-readers/

2. Human emotions image: http://commons.wikimedia.org/wikiFile:Emotions.gif#mediaviewer/File:Emotions.gif http://commons.wikimedia.org/wikiFile:Emotions.gif#mediaviewer/File:Emotions.gif

3. Five Dimensions Brand personality refers to human characteristics that can be associated with a brand. O Competence – The Age O Excitement - Willy Wonka Candy O Ruggedness - Jeep O Sincerity – Salvation Army O Sophistication - Prada

4. Overarching Brand, Safe Reliable, Trusted - History 86 Sports Car Exhilaration, high powered fast car Car enthusiasts To be seen To be attractive to others “Rev heads” Prius Friendly Environmentally friendly Spacious Practical “Sustainability” Aurion Spacious Prestige Luxury “Retirees” Image Credit: Toyota.com.au

5. Brand Personality Human characteristics associated with the brand Opportunity to differentiate products Part of the overall image Strong customer relations

6. Communication of Brand Personality  Packaging, style, colours  Sponsorships  Symbols  Celebrity endorsements, association. I mages Credit : Tiffanys.com.au Jennifer Hawkinshttp://www.sassisamblog.com/2012/07/18/jennifer-hawkins-eyes-off-model-hopefuls-at-the-myer-spring-summer-2013- model-casting/http://www.sassisamblog.com/2012/07/18/jennifer-hawkins-eyes-off-model-hopefuls-at-the-myer-spring-summer-2013- model-casting/ Melbourne Football Guernsey http://www.melbournefc.com.au/http://www.melbournefc.com.au/

7. Heart, Mind & Body  Heart: Passionate & Compassionate  Mind: Creative & Disciplined  Body: Agile &Collaborative Image credits: http://thedogpaddler.com/EmailPages/110217_GodPaddler_Birthday/Godpaddler.htm http://www.engagementmagic.com/blog/four-psychological-obstacles-personal-growth-and-employee-engagement/ http://www.lhsc.on.ca/Patients_Families_Visitors/MOTP/Kids_Guide/Interative_Body_Map.htm

8. Personality and Brand Relationships https://www.google.com.au/search?q=i+love+my+prius&newwindow=1&client=firefox-a&hs=7zY&rls=org.mozilla:en-US:official&channel =fflb&source=lnms&tbm=isch&sa=X&ei=cw6EVKfwNue7mQX6t4LYDA&ved=0CAgQ_AUoAQ&biw=1280&bih=672

9. Consumer and Brand  Love and Passion  Self- Connection  Commitment  Interdependence  Intimacy  Brand Partner Quality Image Credit: https://www.google.com.au/search?q=i+love+my+prius&newwindow=1&client=firefox-a&hs=7zY&rls=org.mozilla:en- US:official&channel=fflb&source=lnms&tbm=isch&sa=X&ei=cw6EVKfwNue7mQX6t4LYDA&ved=0CAgQ_AUoAQ&biw=1280&bih=672

10. References O Babin, BJ & Harris, EG 2013, CB5, Cengage, United States, p 111-113, viewed 7 November, 2014 O Geok Theng Lau, Sook Han Lee, Journal of Market-Focused Management, 1999, Volume 4, Number 4, Page 341, viewed 6 December, 2014. O Keller, K.L. & Richey, K., 2006. The importance of corporate brand personality traits to a successful 21st century business. Journal of Brand Management, 14(1/2), pp.74–81. Available at: http://www.palgrave-journals.com/doifinder/10.1057/palgrave.bm.2550055 viewed November 8, 2014. http://www.palgrave-journals.com/doifinder/10.1057/palgrave.bm.2550055 O Khan, Bilal Mustafa. IUP Journal of Brand Management. Mar2010, Vol. 7 Issue 1/2, p7-24. 18p. 1 Diagram, 5 Charts, viewed 5 December, 2014. O Nobre, H 2011, 'Should Consumers Be in Love With Brands?: An Investigation Into the Influence That Specific Consumer-Brand Relationships Have on the Quality of the Bonds That Consumers Develop With Brands', Journal Of Transnational Management, 16, 4, pp. 270-281, Business Source Complete, EBSCOhost, viewed 7 December 2014.