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Investor Presentation June 13, 2002
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22 JOHN E. ROONEY President & Chief Executive Officer
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33 Safe Harbor All Information Set Forth In This Presentation, Except Historical And Factual Information, Represents Forward-Looking Statements.This Includes All Statements About The Company’s Plans, Beliefs, Estimates And Expectations. These Statements Are Based On Current Estimates And Projections, Which Involve Certain Risks And Uncertainties That Could Cause Actual Results To Differ Materially From Those In The Forward-Looking Statements. Important Factors That May Affect Forward-Looking Statements Include, But Are Not Limited To: General Economic And Business Conditions, Both Nationally And In The Regions In Which The Company Operates; Technology Changes; Competition; Changes In Business Strategy Or Development Plans; Acquisitions/Divestitures Of Properties And/Or Licenses; Changes In Governmental Regulations; Changes In The Value Of Investments; Availability of Future Financing;And Changes In Growth In Cellular Customers, Penetration Rates, Churn Rates And Roaming Rates. Investors Are Encouraged To Consider These And Other Risks And Uncertainties That Are Discussed In Documents Filed By The Company With Securities And Exchange Commission (“SEC”).
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44 USM Overview u Eighth Largest Wireless Service Provider u Total Cellular Pops 27M u Serves 3.5M Customers - 13.2% Penetration u Pervasive Distribution... Nearly 1,800 Points Of Presence u Extensive Network Of Over 3,000 Cell Sites u #1 Market Share In All Of Its Largest Markets u Profitable And Financially Strong
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55 Strategy u Regional Cluster Markets u Drive Profitable Growth With: — Outstanding Customer Service — Broad Local Distribution — Superior, High Quality Network u Maintain Strong Credit Profile With Positive Earnings
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66 Chicago Acquisition u Currently Operates As PrimeCo u 20 Megahertz PCS Spectrum Covering A Population Of 13 Million. u Assets Include Spectrum Plus: - A CDMA Based Network With 500 Cell Sites - 350,000 Customers Generating $230 Million Of Annual Revenue u Purchase Price $610 Million
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77 Strategic Footprint U.S. Cellular Properties Currently Majority Owned Or Managed Chicago MTA Licensed Area Owned By PrimeCo Incremental Licensed Service Areas Post Acquisition Of PrimeCo
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88 Chicago - Acquisition Strategy u Complementary Footprint u Stronger Regional Competitor u Elimination Of Chicago Roaming Expenses u Economies Of Scale - Operating, Marketing & Technology u Similar CDMA Technology u Local Ownership And Control u Potential For Growth
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99 Proven Clustering Strategy u Regional Focus Works u Leverage Strong Position u Acquisitions And Swaps
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10 Strategic Footprint U.S. Cellular MSAs And RSAs Currently Owned And Managed PCS BTAs Owned Directly Or Through Joint Ventures (Incremental Territory Only)
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11 Strategy u Regional Cluster Markets u Drive Profitable Growth With: — Outstanding Customer Service — Broad Local Distribution — Superior, High Quality Network u Maintain Strong Credit Profile With Positive Earnings
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12 Outstanding Customer Service u New Service-Focused Culture u Customer Service Delivered With Multiple Vehicles u Emphasis On Associate Satisfaction u Proactive Contact Of Customers To Analyze Rate Plans u Winner Of 2001 Wireless Review Industry Titan Award For Customer Service u Winner Of 24 Awards In 2001-2002 As Outstanding Wireless Service Provider In Local Markets
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13 2001 Industry Leading Churn Rates
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14 Marketing Strategy u Over 1,800 Points Of Distribution Including: - Over 450 Company Stores & Kiosks - 1,300 Local Dealer Locations - A Direct Sales Force Focused On Business Accounts - Emerging New Channels (Internet & Telesales) u Local Distribution Aids In Delivery Of Customer Service. u Full Suite Of Product Offerings - National, Regional & Local Plans - Post & Prepay Offerings - SMS
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15 Superior, High Quality Network u Current Network Includes Over 3,000 Cell Sites u 72% Of Customers On Digital Plans At 3/31/02. u Dropped Calls Fell From 1.5% To 1.3% Over Last 2 Years, Despite 55% CAGR In MOUs. u 32% Of Population Served By CDMA Today; 68% By TDMA. u After Chicago Acquisition And Conversions 70% Of Population Will Have CDMA By 2nd Quarter 2003.
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16 Summary u Regional Strategy u Drive Profitable Growth By Focusing On Customer Satisfaction u Chicago Acquisition Is Consistent With Strategy u USM Has Management And Financial Strength To Succeed
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17 KENNETH R. MEYERS Executive Vice President & Chief Financial Officer
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18 Financial Highlights u Proven Ability To Execute Business Strategy u Highly Profitable Customer Base - High Lifetime Revenue - Low Cash Costs Per Subscriber u Strong Balance Sheet With Stable Cash Flows u Commitment To Investment Grade Credit Ratings
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19 Highly Profitable Customer Base Life Time Cust. Revenue Churn Rate U. S. Cellular$2,1161.9% Alltel$2,0052.3% AT&T$2,1732.9% Cingular$1,8482.9% Sprint$2,4062.6% Verizon$1,9302.5% Voicestream$1,1174.4% Based On 2001 Average of Quarterly Results As Reported By Various Analysts
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20 Cash Costs Per Subscriber U. S. Cellular$24 Alltel24 AT&T37 Cingular28 Sprint37 Verizon23 Voicestream40 Based On 2001 Average of Quarterly Results As Reported By Various Analysts Highly Profitable Customer Base (cont’d)
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21 Operational Metrics 20002001% 1Q011Q02% Local ARPU$36.52$35.68-2%$34.39$35.79+4% Total ARPU$49.21$46.28-6%$44.65$44.14-1% Service Revenue$1,654M$1,826M+10%$424M$461M+9% Monthly Churn2.0%1.9%1.9%21% Ending Subs3.061M3.461M+13%3.221M3.504M+9% Operating Cash Flow$558M$618M+11%$130M$152M+17% Penetration12.3%13.5%+10%12.5%13.2%+5% (Cellular Markets Only)
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22 Chicago 20 MHz Acquisition u Purchase Price $610 Million Represents: - 2.7 Times 2000 Revenue - $47 Per Pop All In - $28 Per Pop Excluding Fixed Assets u Finance Primarily With Debt u Vodaphone Assets Have Been Monetized
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23 Recent Comparable Transactions Total Price Per DateTargetAcquiror Pops (Mil) SubPop 2/11/02Georgia PCSU.S. Unwired1.4$2,471$63.70 12/20/01IWOU.S. Unwired6.1$4,437$91.60 10/8/01TelecorpAT&T Wireless37.0$5,919$169.40 5/10/02PrimeCo U.S. Cellular13.1$1,737$46.41 Commun. Source: Industry Analyst Reports
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24 Financial Strength u Investment Grade Rating Moody’sA3 S&PA- u Low Debt Levels u Additional Financial Assets Tower Portfolio Stock Investments Totaling $272 Million Non Operating Cellular Investments
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25 Summary u Regional Strategy u Drive Profitable Growth By Focusing On Customer Satisfaction u Chicago Acquisition Is Consistent With Strategy u USM Has Management And Financial Strength To Succeed
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