1. An Executive Overview

2. 2 With over 6,600 attendees expected – this is the all-in-one conference for Business and IT leaders to learn, network and get access to the best experts in the industry An extensive Technology Program offering over 500 sessions that includes a wide array of implementation success stories, developer education, lectures, workshops, hands-on labs, and networking opportunities A Forbes sponsored Business Leadership Forum that will offer over 40 sessions for the LOB executive that focuses on the business value and implications of new technology opportunities and leadership development A state of the art Product Technology Center offering open labs, Meet the Experts sessions and product demos integrating networking, hands-on training and other social learning into a single program A world class Solution Showcase Center featuring over 130 business partner and IBM exhibitors demoing the latest technology A dedicated Business Partner Summit focusing on strengthening the IBM partner relationship and enabling over 1,000 business partners on our strategy and rich portfolio A dedicated Industry Zone in the EXPO plus targeted sessions by industry featuring best practices and specialized demos along with the collective experience of 300+ industry leading experts on site More than 300+ customer, analyst and thought leader speakers available to share their insights and experience April 10 th – 15 th Venetian Hotel, Las Vegas

3. 3 A Valuable Event for IT A five-day technical education event for a wide range of IBM technical solutions Extensive content from cloud technologies to a dedicated track for marketing professionals Over 6,600 attendees representing 1,200 unique companies from 50 plus countries across all industries

4. 4 Provide attendees the latest education on IBM’s overall cloud computing capabilities Mini Main Tent led by Robert LeBlanc on "IBM Private Cloud highlight IBM purescale Application System" Over 35 sessions in the Business and Technical Program Hands-on Lads at the Product Technology Center Cloud zone in EXPO plus over 20 BPs showcasing their cloud capabilities Dedicated cloud workshop for BPs on BP Summit day Power-Up Cloud A dedicated Marketing track in the Bus Program for marketing professionals and execs Featured opening session for Marketing track presented by Craig Hayman Invitation only CMO Roundtable luncheon hosted by Jon Iwata Impact promotions to CMOs via events, webcasts & web Key marketing topics include: Bringing Science to the Art of Marketing Next Gen Marketing Panel Discussion: Analyst led customer panel Marketing Campaign Excellence Optimized Marketing Processes The CMO Initiative Feature 6 key industries: (1) Retail (2) Insurance (3) Banking & Financial Markets (4) Government (5) Healthcare (6) Telco Each key industry will have one opening session, followed by two leadership exchange sessions in the business program 45+ sessions in the Tech Program Industry roadmaps in agenda builder Industry Zone & Lounge in EXPO Industry GM led client roundtables Exclusive and invitation only Industry Networking Reception IBM Industry Expertise Sterling Commerce at Impact  Over 35 dedicated Sterling sessions  Mini main tent led by Craig Hayman  Sterling Customer Advisory Council

5. 5 For the second straight year, Forbes and IBM have partnered to bring two days of unmatched resources and innovative solutions on how organizations can transform their business

6. 6 The Premier IBM Conference for Changing the Way Business & IT Leaders Work Optimize for Growth. Deliver Results Program and Session Content Objectives

7. 7 Program Structure for Impact 2011 Two Day Business Program &Two-Day Pass ($950) Sterling Commerce content in 30+ dedicated sessions World-class technology and business leaders A new track targeting Marketing Professionals Build your agenda by role, industry or specialty area

8. 8 5:00 – 8:00pm Sol. Center Reception SOLUTION CENTER 11:00-4:00PM Registration Opens Business Partner Summit 10:30-5pm Breakout Sessions Analyst & Press Events Opening Session 8:15-10:15am 7:00PM-11PM Inner Circle Special Event Product Tech Ctr. 10:30-5:30pm Product Tech Ctr. 09:00-5:00pm Product Tech Ctr. 09:00-5:00pm Product Tech Ctr. 09:00-5:00pm Product Tech Ctr. 9:00-10:30am SOLUTION CENTER 11:00-4:00PM SOLUTION CENTER 11:00-2:00PM General Session 8:30-10:00am General Session 8:30-10:00am 5:30 – 8:00pm Sol. Center Reception 7:00PM- 10PM Special Event OPEN Evening Forbes Business Mini Main Tent 10:45 – 12PM Sterling Mini Main Tent 2:00 – 3:30PM Cloud Mini Main Tent 10:45 – 12PM

9. 9 General Session Overview at a Glance Rob High, Jerry Cuomo, Dan Wolfson, Beth Smith, Grady Booch Talent / External Speakers Larry Miller: A stand up comedian who has appeared in over 100 film and television shows. His roles include the vindictive doorman on Seinfeld Customers (TBC) Customers Customers (TBC) Geoffrey Moore: A Silicon Valley based high technology consultant and author. Best known for his book Crossing the Chasm Katie Linendoll: Winner of an Emmy and tech expert seen on CBS The Early Show and CNN. Often referred to as “Chic Geek” Scott Klososky: An inspirational technology speaker who addresses future trends in business and technology.

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11. 11 1111111111 Note: Companies that want to purchase five or more full conference passes can receive additional tickets at $1,400/per pass.

12. 12 Early bird rate for your customers will end February 18 th Early bird rate for Business Partner Sponsors ends on January 28th Leverage the Company Pass Program if five or more from your company are attending and become a winner

13. 13 Five Days focused on Your Success 570 Technical and Business Sessions More than 1,000 IBM Business Partners A 93% ‘good to excellent’ satisfaction rating Over 310 client speakers presenting their expertise