1. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1 Cisco and Soft-ex Telecom Management Solutions

2. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Agenda  Soft-ex Overview  Optimiser Overview  Optimiser Components  Soft-ex Partner Components  Optimiser Benefits

3. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Soft-ex Overview Leading EMEA provider of Telecom Management SaaS 20+ years experience 60,000 implementations across 65 countries Preferred partner of BT, KPN, O2, TDC, TeliaSonera, UmoeIKT etc. Dublin HQ Technology Partner Leadership and Experience Joint Cisco clients include HBOS, Nationwide, Prudential, E&Y, and Vodafone. Gartner say hottest space in telecoms apps with cagr of 40%

4. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 Cisco & Soft-ex Partnership Cisco Components  Cisco Call Manager/Express  Cisco Unified Wireless Network  Mobility Services Engine Soft-ex Components Cisco and Soft-ex Offer: Optimiser is an advanced online TELECOM MANAGEMENT tool which creates centralised visibility and control on company-wide mobile and fixed line costs. Enterprises can achieve up to 35% cost savings by implementing Optimiser -Fixed/Mobile usage reporting -Qos & Voss reporting -Inventory management - Policy Management

5. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Soft-ex Optimiser (on-site solution) End User Reporting Cisco Call Manager Soft-ex Optimiser Phones VoIPRouter SMS Alerting Soft-ex Optimiser acquires CDR from Cisco Unified Call Manager Data is stored, charged, and made available for reporting. Real-time alerts can be raised for example on excess cost or QoS level Reports can be viewed as part of role-based individualised display (Dashboards). Reports can be mass distributed.

6. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Soft-ex Optimiser (hosted) End User Reporting Cisco Call Manager Soft-ex Optimiser, Hosted Phones VoIPRouter Reports can be viewed as part of role-based individualised display (Dashboards). Reports can be mass distributed. CDR collection device Soft-ex Datacentre Receives end-user data securely. Analyses, charges, stores, does backups, reports. Firewall

7. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 7 Optimiser Process Telecoms Management System PBX Data Call Details, Directory Landline Carrier Invoices, Tariffs, Inventory Mobile Carrier Invoices, Tariffs, Inventory Enterprise Data Rules, Inventory Visibility Consolidated, distributed Rationalisation Inventory Management Usage Managem’t Landline, mobile Chargeback Internal charging, personal calls

8. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 8 COMPANY CONFIDENTIAL – Only to be shared under NDA Voice Applications  Optimiser modules consist of Fixed Mobile usage and cost reporting; Multi-carrier invoice verification, Inventory management, Policy Manager, QoS etc.  Cisco supported to most recent versions End User Reporting Cisco Call Manager Soft-ex Optimiser

9. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Solution Benefits Cost savings Companies make savings of up to 35% off their telecom expenses (Gartner). Visibility Centralised online visibility and control 24/7 of fixed, mobile, and data usage and their associated costs. Data Intelligence Policy Manager and QoS leading to increased productivity and reduced costs.

10. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Cisco Differentiators  BT preferred partner in the UK (BT are using Soft-ex on HUCS platform for major clients such as Nationwide, HBOS, Alliance and Leicester etc.)  KPN exclusive partner in Benelux  TDC, Telia and Umoe portfolio partner in Scandinavia  O2 preferred partner for Fixed Mobile Convergence Soft-ex Partner Differentiators for Cisco

11. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 Cisco Differentiators  Capability to report on events or call sequences (whole calls)  QoS reporting and alerting on Mean Option Scoring  Report on calls made via SRST’s  LDAP compliant (synchronises with CM directory) & AXL integration (Avvid XML Language)  Extension/Call breakout on Mobility (site, time, tariffs internationally) & Destination  IP utilisation traffic reports – visibility of all trunks on all gateways  Call failure alerts (e.g. insufficient bandwidth/lines & Malicious calls trace  Multi-part Call Sequences for Call Transfers, Call Conferences, Call Diversions Soft-ex Feature Differentiators for Cisco

12. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Positioning Consolidated Web access Multiple carrier inclusive of Mobile Reporting down to desktop (traffic, incoming calls) Alerting and reporting Inventory build Carrier verification Scalable hosted solution Scheduled ongoing delivery of information Complementary to Cisco offering

13. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Ideal Customer Profile  Large enterprises – typically with multi site locations eg. banks, pharma or retail stores.  High telecom spend with a significant proportion of mobile spend  A degree of decentralisation, with different procedures and no common policy  Network has a lot of activity (adds/moves/changes/disconnects)  Need to reduce TCO (Total Cost of Ownership), including avoidance of large, upfront capex  Need to consolidate vendors  Many such multi-site companies have lost control over telecoms expenses and inventory. Ideal Customer Profile

14. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14 Sample CPE Customers… United Nations

15. © 2007 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15 Hosted Service Customers N3