1. talks! Make it Easy to Give: Taking Online Donations May 20, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 Sponsored by

2. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support: 800-843-9166

3. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in the Fundraising Forum: –bit.ly/ckbd7F Twitter hashtags: #techsoup

4. talks! Make it Easy to Give: Taking Online Donations Sponsored by Presenters: Chris Dumas, Alex Kehayias

5. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Today’s Speakers Alex Kehayias Comodo Facilitating: Kami Griffiths, TechSoup Assisting with chat questions: Becky Wiegand & Allyson Bliss, TechSoup Chris Dumas Consultant

6. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Agenda What should be considered Taking donations through your website Making it secure What’s required Constituent fundraising Online auctions Other strategies Marketing & outreach

7. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Starting Considerations What does it need to do? Where does it need to go? How does data/money flow? Cost of transactions Cost of usability Cost of administration

8. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Donations From Website Notes Fee Emails and Follow up Reports Usability Compliance Integration

9. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Donation Forms

10. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 DIY Donation Pages Pros More payment options More control over the experience Recurring donations Optimization Cons Higher investment to set up and run Requires more skilled resources Higher security requirements

11. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 What You’ll Need Merchant Account Merchant ID Payment Gateway Web developer

12. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 How Will Donors Know it’s Secure? SSL Certificate - authentication and encryption Security Seals - visual reassurance improves conversion rates

13. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Trust Mark Mouse Over Over 10,000,000 interactions with seals every month Addresses concerns of security and identity Spoof protection

14. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Barack Obama’s Donation Page Most successful online fund raising Directly takes credit card payment Secured by Comodo

15. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 What is Required to Take Online Donations? PCI Compliance Must be compliant if you store, receive or transmit credit card data Must validate compliance quarterly –Perform vulnerability scan from an ASV –Complete SAQ annually

16. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Products Available via TechSoup Comodo’s partnership with TechSoup provides heavily discounted services essential for building trust and security SSL certificates w/security seal PCI vulnerability scanning

17. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Distributed Fundraising

18. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Firstgiving

19. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 StayClassy

20. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 ChipIn

21. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 givezooks

22. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Online Auctions

23. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Other Methods Web search Micropayment – twitpay Mobile: Square and terminal apps

24. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Online Marketing Channels Facebook Viral/ Referral Twitter Email SEO SEM and PPC Widget Video Donation Form

25. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Analytics Is your donation form usable? What content drives conversions? What traffic donates?

26. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Resources Online Donation Provider Comparison www.affinityresources.com/pgs/awz55Online2.sht ml Distributed Giving www.techsoup.org/learningcenter/funding/page 11492.cfm Auctions www.idealware.org/articles/fgt_auctions.php www.affinityresources.com/pgs/awz55Online2.sht ml www.techsoup.org/learningcenter/funding/page 11492.cfm www.idealware.org/articles/fgt_auctions.php Full list at: bit.ly/onlinedonations

27. talks! Questions? Submit your questions using the chat box.

28. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Continue the Discussion… Additional questions can be answered by posting in the Fundraising Forum: –bit.ly/ckbd7F

29. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

30. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Upcoming Webinars Successful Event Promotion with Social Media –Thursday, June 3, 11 a.m. Pacific time

31. Make it Easy to Give: Taking Online Donations Conference Call: 866-740-1260 Access Code: 6339392 Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

32. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392