1. Overview Finding and Using Population demographics and Commerce Data Files Comm. 352 – Marketing Strategy Chipo Kangayi Harpreet Aulakh Data & GIS Library Services, U of S Library October 22, 2007

2. Ways to Find Data Files 1.Library Catalogue 2.Data &GIS Library Services page: Data File by Topic 3.Statistics Canada Catalogue 4.Google Searches 5.Talk to the Data Library staff

3. https://library.usask.ca/

5. https://library.usask.ca/data

6. Outline Purpose  Situational analysis  Develop a Marketing Strategy Overview  Find Population Demographics and Community Profiles  Use Commerce Data Files

7. Finding Population Demographics  CANSIM via E-STAT  Census of Population  Community Profiles

8. Connect to CANSIM from the Data and GIS Library Services  Library home page  Collections  Data and GIS Library Services https://library.usask.ca/data https://library.usask.ca/data  CANSIM  CANSIM II – via CHASS  CANSIM II – via E-STAT CANSIM via Statistics Canada

9. ESTAT  English  Accept and Enter  Review license, click “Accept and Enter” button.

10. Demonstration: CANSIM II via ESTAT  CANSIM II via ESTAT http://tinyurl.com/2oafwu http://tinyurl.com/2oafwu  People: Population and demography  CANSIM: Population Changes  Table: 051-0035; Components of population growth, census divisions and census metropolitan areas, 2001 Census boundaries, annual (persons), 1986/1987 to 2005/2006 051-0035  Select Geography: Saskatoon, Saskatchewan [47725]  Select Components of population growth  Select Reference Period: to from  Retrieve as a Table  Select Output format

11. Demonstration: Census via E-STAT  Census via ESTAT http://tinyurl.com/2oafwu http://tinyurl.com/2oafwu  People: Population and demography  Census Database: Population Changes  2006 Census of Population (Provinces, Census Divisions, Municipalities)  Table 2006 Population by age group and sex 2006 Population by age group and sex  Select Geography  Select Characteristic  Choose output format To download in Excel- Choose Comma Delimited File

12. Census of Population  Statistics Canada http://www.statcan.ca/menu-en.htm http://www.statcan.ca/menu-en.htm  Census (left hand menu)  Census of Population 2006; 2001; 1996  Census 2001: Census of population  Search by topic, geography  Topic: Place of work  Electronic profiles: Cat. No. 95F0490XCB2001009 (#10)  Select geography; Download format Look for geographic index tab for Topic-based tabulations

13. Finding Community Profiles  Statistics Canada http://www.statcan.ca/menu-en.htm http://www.statcan.ca/menu-en.htm  Census (left hand menu)  Community Profiles  Search Saskatoon; Select city Don’t forget to read footnotes

14. Aboriginal People demographics  Statistics Canada, Community Profiles page http://tinyurl.com/2sd2ya  2001 Census Aboriginal Population Profile (right hand menu)

15. Neighbourhood Profiles  Saskatoon  City of Saskatoon http://www.saskatoon.ca/org/city_planning/index.asp  Departments  Community Services  City Planning  Demographics  (drop down menu)

16. Other resources  Saskbiz: www.saskbiz.cawww.saskbiz.ca  Community Profiles  Select region  Select place from map  Analyze & Evaluate (right hand menu)

17. FINDING COMMERCE DATA FILES

18. 1. The Library Catalogue Know the name of the survey or the Key Words for your data needs Locate a survey by  entering the survey name Keyword Search:  Canadian Business Patterns

20. The Catalogue cont’ Limit your search by “scoping”  select Data & GIS files from the pull-down menu  more manageable result list

21. The Catalogue cont’

22. 2. DLS DATA FILES BY TOPIC https://library.usask.ca/data/https://library.usask.ca/data/ Small Area Retail and Trade Estimates

23. 3. Statistics Canada Catalogue  Keywords:  business

24. 4. Google /General Internet Search  Industry Canada http://tinyurl.com/34j3aa http://tinyurl.com/34j3aa  Saskatchewan Department of Industry and Commerce http://www.ir.gov.sk.ca/saskinfo http://www.ir.gov.sk.ca/saskinfo  Canada Business http://www.canadabusiness.ca/gol/cbec/site.nsf/en/bg0032 8.html

25. Searching Etiquette

28. 5. Ask Data Library Staff Office: 2nd Floor, Main Library  Appointments recommended  Email us at refdata@library.usask.ca refdata@library.usask.ca  Call us: 966-5987 Winnie Smit (7261) Chipo Kangayi (8841) Harpreet Aulakh (8841) Elise Pietroniro (2677) Rob Alary (5987) Darlene Fichter (7209)

29. Questions?