1. Business Plan Presentation life curated

2. Storyfile captures, organizes, preserves and shares the story of our world as told by ordinary people

3. Mission Statement Storyfile makes online story telling simple. It enables families, researchers, documentarians, students, genealogists, and everyday people to capture, save, store, curate and share the many things that make up their lives using digital and social media tools, Storyfiles helps curate our lives with richer deeper ways to communicate who we are with whomever we want. life curated

4. Stephen Smith Storyfile Founder Social entrepreneur & academic, with commercial experience; Founded several non-profit enterprises in human rights and genocide inc. UK Holocaust Centre and Kigali Genocide Centre; Academic expertise brings together a PhD from the University of Birmingham and leadership of the USC Shoah Foundation the worlds largest video testimony archive; Recognized thought leader. life curated

5. Chief Technology Officer of USC Shoah Foundation since 1994; Tech inventor with 15 patents. Creator of the Visual History Archive for online search of video segments by keyword; Associate Dean and Faculty at the USC Libraries, overseeing all technology for 23 USC Libraries; Creator and Exec. Director: USC Digital Repository; Responsible for 92 petabytes of digital collections at USC. Sam Gustman Storyfile Founder life curated

6. Most people have analogue and digital assets that represent their lives. From boxes of photos, to old hard drives, as well as the daily accumulation of content in many digital devices. Storyfile provides a place for those assets to be captured, stored, organized, curated and shared. Storyfile is a set of software technologies that work in tandem with cloud storage and social media sites to enable end-users to collect and organize the material they need to tell simple and complex stories. Storyfile Concept life curated

7. Storyfile Concept life curated Capture Collect Organize Curate life curated

8. Consumers cannot easily capture and organize their content. Simple folder structures and complex cataloging for research are not easily enabled through mobile and web cloud storage yet. We will change that. Through Storyfile a wide range of users will manage their online assets differently: – School children will author projects, – Parents will track their baby’s progress, – A researcher will document a field trip, – Families will share their parents wedding album, – A human rights worker will keep a video diary… The Opportunity life curated

9. Storyfile turns competitors into complimentary entry points, scraping content from personal storage, using APIs to connect to existing data platforms, leveraging distribution through competitors' sites. It uses smart competition management to leverage more users and greater penetration: Picasa: keywords applied to images and videos can be searched and output in slideshows. Storfile can leverage Picasa customers. iPhoto: provides tools for sorting photos and creating albums. We will be able to scrape iphoto and provide better curation tools for iphoto content. (non) Competition life curated

10. (More) (non)Competition life curated SnapChat: We will provide a downloader for daily content to be stored and re-worked in Storyfile. Photostream: provides cloud storage and sorting facilities for digital assets as they are captured. We consider Photostream as storage and can scrape the content into Storyfile for our users. They are not mutually exclusive. Facebook, Youtube, Pinterest: All become distribution points for Storyfiles