1. SECMIN

2. SECMIN

3. SECMIN

4. SECMIN

5. START

6. LOGO The Digital Firm 小组：吴静娴 14 马 微 10 马 越 24 Electronic Business and Electronic Commerce

7. Mind Map

8. Theoretical Model

9. The digital firm Opportunities Challenges Solutions

10. 4.1 Electronic business ， electronic commerce ， and the emerging digital firm （ 1 ） 电子商务，电子商业和新兴的数字事务所 Internet Technology and the Digital firm （互联网技术和数字企业 ） * become the infrastructure of choice for electronic commerce * help companies radically reduce their transaction costs * provide the infrastructure for running the entire business

11. 4.1 Electronic business ， electronic commerce ， and the emerging digital firm （ 2 ） 电子商务，电子商业和新兴的数字事务所  New Business Models and Value Propositions  （新的商业模式和价值主张 ） modern value chain New business models A business model describes how the enterprise produces, delivers, and sells a product or service, showing how the enterprise delivers value to customers and how it creates wealth.

12.  The Changing Economics of Information  Internet Business Models

13. 4.2 Electronic Commerce （ 1 ） 电子商务  Categories of Electronic Commerce Business-to-consumer (B2C) Business-to-business (B2B) Consumer-to-consumer (C2C)  Customer-Centered Retailing  DIRECT SALES OVER THE WEB 通过 Web 直销  INTERACTIVE MARKETING AND PERSONALIZATION 互动营销和个性化  CUSTOMER SELF-SERVICE 客户自助服务

14. 4.2 Electronic Commerce （ 2 ） 电子商务  Business-to-Business Electronic Commerce: New Efficiencies and Relationships  电子数据交换（ EDI ）  电子商务支付系统（ Electronic Commerce Payment Systems ）

15. 4.3 ELECTRONIC BUSINESS AND THE DIGITAL FIRM * 支援电子商务内联网 INTRANETS AND GROUP COLLABORATION 内联网和协作组 * Intranet 应用电子商业 财务及会计 人力资源 制造和生产 * 业务流程整合 ——the internet and collaborative commerce

16. 4.4management opportunities ， challenges ， and solutions （ 1 ）  opportunities

17. 4.4management opportunities challenges ， and solutions （ 2 ） challenges Finding a successful internet business model Trust Security And privacy Organizations Chance challenge Solution guidelines

18. New Business Model  Business model :describe how the enterprise produces,delives,and sells a product or service,showing how the enterprise delives value to customers and how it creats wealth. Key Terms and Definitions

19. The Changing  Before  Richness:Refers to the depth and detail of information—the amount of information the business can supply to the customer.  Reach:refers to how many people a business can connect with and how many products it can offer those people.  Now Search costs:the effort to find suitable products and to find all the suppliers,prices,and delivery terms of a specfic product anywhere in the world. Information asymmetry:When one party in a transaction has more information that is important for the transaction than the other party

20. Internet business models  1 Dynamic pricing:buyers and sellers can interact so easily through the Internet to determine what an item is worth at any particular moment.  2 Banner ad:A graphic display on a Web page used for advertising.  3 Pop-up ads: Which is opposed to the banner ad,they automatically open up when a usermust click on the ad to make it disappear.  4 Online syndicators: It aggragate content or applications from multiple sources,package them for distribution,and resell them to third-party Web sites.  5 pure play: They are based purely on the Internert,such as content provider and so on.  6 Clicks-and-mortar : Many sxisting firms have developed Web sites as extentions of their traditional bricks-and-mortar business.

21. Categories of Electronic Commerce  Business-to-consumer(B2C) electronic commerce : Involves retailing products and services to individual shoppers.  Business-to-business(B2B) electronic commerce : involves sales of goods and services among business.  Consumer-to-consumer(C2C) electronic commerce : involves conumers selling directly to consumers.

22.  Mobile commerce(m-commerce) : the use of handled wireless devices for purchasing goods and services from any location.

23. Customer-Centered Retailing  Disintermediation : The removal of organizations or business process layers responsible for intermediary steps in a value chain.  Reintermediation : The process of shifting the intermediary function in a vlue chain to a new source.  Clickstream tracking : Collect data on customer activities at Web sites and store them in a log.  Web personalization : Modify the Web pages presented to each customer,marketers achieve the benefits of using individual salespeople at dramatically lowers costs.  Collborative filtering : which compares information gathered about a specfic user’s behavior at a Web site to data about other customers with similar interests to prodict what the user would like to see next.

24.  Blog : An informal yet structured Web site where individuals can publish stories,opinions,and links to other Web sites of interest.  Net Marketplaces : which are sometimes called e-hubs, provide a single digital marketplace based on Internet technology for many different buyers and sellers.

25. Business-to-Business Electronic Commerce  Electronic data interchange(EDI) : It enables the computer-to-computer exchange between two organizations of standard transctions.  Procurement :involves not only purchasing goods and meterials but also sourcing,negotiating with suppliers,paying for goods,and making delivery arrangements.  Privte industrial networks :Which is B2B extranets that focus on continuous business process coordination between companis for collaboration and supply chain management.  Privte exchange:another term for a priivate industrial net work, which is the fastest-growing type of B2B commerce at present.

26. Electronic Commerce Payment Systems  Electronic Payment Systems : pay for goods electronically on the internet.  1 Digital credit card payment systems : extend the functionality of credit cards so they can be used for online shopping payments.  2 Digital wallet :stores credit card and owner identification information and provides that information at an electronic commerce site’s “checkout counter”  3 Micropayment :it can purchases of less than $10,such as downloads of individual articles or music clips.  4 Accumulated balance digital payment systems : it enable user to make micropayment and purchases on the Web,accumulating a debit balance that they must pay periodically on their credit card payments.  5 Stored value payment systems :it enable consumers to make instant online payments to merchants and other individuals based on value stored in a digital account.

27.  6 A smart card : it is a plastic card the size of a credit card that stores digital information.  7 Digital cash :it is currency represented in electronic form that moves outside the normal network of money.  8 Peer-to-peer payment systems :Serving people who want to send money to individuals who are not set up accept credit card payments.  9 Electronic billing presentment and payment systems :which is used for paying routine monthly bills,they enable users to view their bills electronically and pay them through electronic fund transfers from bank or credit card accounts.

28. LOGO