1. “Imagine a world in which every single human being can freely share in the sum of all knowledge. That's our commitment.” Wikimedia Foundation vision statement SUE GARDNER, EXECUTIVE DIRECTOR, WIKIMEDIA FOUNDATION WIKIMANIA 2010 KEYNOTE ADDRESS, GDANSK

2. FIVE QUESTIONS

3. Is this your first Wikimania?

4. Did you help create this Wikimania?

5. Have you ever edited the strategy wiki?

6. Have you never met a member of the Wikimedia Foundation staff?

7. ARE you a member of the Wikimedia Foundation staff? B

8. TI N

26. 3

27. WE ARE LUCKY

28. We have enough money to do our work & we know what work we need to do

29. The Wikimedia Foundation is #1 on Charity Navigator's list of fastest- growing non-profits * * “Fastest-growing” is measured by year-over-year increase in donations.

30. We know what work we need to do, because of the strategy project 1,000+ people 50+ languages 900+ proposals 26,000+ edits 2,300+ content pages And countless Skype calls, e-mail exchanges, IRC meetings & face-to-face conversations Facilitated by the Wikimedia Foundation's project team and supported by Blue Oxen Associates, a consulting firm focused on collaborative process, and by The Bridgespan Group, a non-profit strategy consulting firm providing data and analysis.

31. PARTICIPATION QUALITYREACH Reach Content Participation

32. 2010-15 Goals Achieve strong, steady growth in readership. Measures: By 2015, increase reach to 680 million unique visitors globally; achieve 12% annual growth in Global South and 4% annual growth in Global North. Offline measures to come. Build a healthier, more global community Measures: to come. Actively foster growth of smaller Wikipedias. Measures: By 2015, 100 Wikipedia language versions will have more than 120K “significant articles.” Other measures: to come. Ensure the underlying infrastructure is secure, stable, and sufficient to guarantee permanent availability and support future growth. Financial and site performance measures: to come. Spark the creative capacity of the movement; enable experimentation and create avenues for migrating high potential innovations into the roadmap. Measures: to come. Note: the strategy plan, including measures of success, will be finalized at the Fall 2010 board meeting. To help edit these goals, go to http://strategy.wikimedia.org/wiki/Strategic_Plan/Movement_Priorities

33. 1. Ensure high site availability: Our projects are vulnerable to primary data center failure. We will build out a second data center to enable safe failover in the case of disaster. We will also increase uptime by improving site monitoring, capacity planning and operations response. 2. Invest in mobile/offline and user experience: We will lay the foundations of a scalable, global strategy to deliver content on mobile devices and to people without connectivity, and we will continue improvements to the site user experience. 3. Support strategic volunteer work: We will increase and broaden our support of strategically aligned chapter and volunteer activities, such as quality improvement programs, editor recruitment programs, and other aligned activities. We will also launch new experimental support and affiliation programs. 4. Bootstrap community programs in key geographies: We will launch an on-the-ground team to recruit new editors and support editor self-organization in India, and lay the groundwork for similar experimentation in Brazil and the Middle East / North Africa. 2010-11 Goals

34. By hiring 44 new staff, 36 of them technical or community-adjacent; By continuing development of a healthy staff culture that's mission-focused and fits with community values; By staging a fundraiser that brings in USD 20.4mm; By supporting the ongoing evolution of the global movement, including the Board's Movement Roles II process. Here's how we'll do that

35. Nobody has ever done what we're doing. We can't ask for certainty, because it doesn't exist yet. We are going to experiment and make mistakes When we make mistakes, we'll course-correct, maybe radically We will figure this out together. Some final caveats

36. THANK YOU BOARD Q AND A IS NEXT