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JABRA PRO 920/30 DUO PRODUCT PRESENTATION August 2015
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WHY IS JABRA LAUNCHING TWO NEW PRO 900 DUO PRODUCTS?
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TWO PRIMARY REASON TO WHY JABRA EXTENDS THE PRO 920/930 WITH DUO VERSIONS END USER PERSPECTIVE Fewer m2 pr. worker increases noise levels in surroundings. Conversation centric users have a need for CONCENTRATION BETWEEN calls and a need for NOISE PROTECTION DURING calls. Further strengthening Jabra’s position in the end-user selection process. COMPETITIVE PERSPECTIVE Increase strength of Jabra’s wireless portfolio in the ‘good’ category vs. main competition. Plantronics and Sennheiser already has a full range of headset in mono and duo versions. 53% of headset users would like that their next headset is wireless 57% of headset users would like that their office wireless headset is duo Source: You Gov, November 2012. Base: 12,000 respondents. Selection: On phone all day 700 respondents
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WHO IS THE PRIMARY END-USER FOR THE JABRA PRO-SERIES
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WHO IS THE TARGET AUDIENCE FOR THE JABRA PRO HEADSET? - THOSE WHO LISTEN & TALK VIA THE PHONE FOR A LIVING Issues negatively impacting call-centric end-users productivity Noise level in environment Poor audio quality in headsets Stress level Amount of personal space Headset tech if wireless headset: e.g. connectivity, density, talk time, charging time Interruptions from colleagues
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WIRELESS EMPOWERS CONVERSATION-CENTRIC PEOPLE TO LISTEN AND TALK WHERE IT MAKES MOST SENSE, WHICH IMPACTS THEIR PRODUCTIVITY POSITIVELY Basic need for a wireless headset Adoption barriers for wireless headset First wave of wireless productivity Second wave of wireless productivity Wireless headset impacts job satisfaction 93% report that a wireless headset makes them more efficient 59% catch more calls with a wireless headset 66% look up information while on a call 77% wants a headset that is easy to operate 68% wants a headset that works with all their devices 58% of traditional handset users feel pain in shoulders and neck after a workday 18% do not have access to any ergonomic office equipment 93% feel free to perform their task after having switch to a wireless headset 35% of non-users claims that the headset is impractical to move around with 53% of headset users would like that their next headset is wireless 56% has a work radius more than 2,5 meters away from their desk to perform basic tasks New Jabra study documents strong productivity advantages of moving to wireless 26% reduction in average handling/talk time 63% reduction in call transfers to supervisor / next line manager Source on study: Benchmark Portal 2014
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DOING SOME QUICK & VALUABLE MATH ON THE JABRA WIRELESS PRODUCTIVITY STUDY Average handling timeEscalation to next line manager Number of calls pr. year1,000,000 Number of agents100 Headset investment200 USD * 100 agents = 20,000 USD Cost pr. call5 USD Before wireless10 minutes100,000 calls pr. year escalated (10%) After wireless8 minutes50,000 calls pr. year escalated (5%) Savings in percent20%50% Cost pr. call5 USD 25% saved in average handling time (AHT) as transferred calls adds 25% to AHT Cost savings pr. call1 USD25% saved in AHT 5 USD * 0,25 = 1,25 USD Cost savings pr. year1,000,000 * 1 USD = 1,000,000 USD50,000 * 1,25 USD = 62,500 USD
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WHAT IS JABRA LAUNCHING DUO VERSIONS OF PRO 920/30
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VALUE PROPOSITION WIRELESS FOR EVERYONE Jabra Pro™ 900 is a professional wireless headset series designed for maximum performance. Now, everyone can experience wireless productivity and freedom – with a simple, intuitive and high quality wireless solution.
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HOW DO THE NEW MEMBERS FIT INTO THE DECT- FAMILY OVERVIEW OF THE JABRA’S DECT WIRELESS PORTFOLIO BEST BETTER GOOD PRO 920/930 MONO €199/ $271 PRO 9450 MONO €329/$348 PRO 9450 DUO €349/$375 PRO 9450 MONO FLEX €329/$348 PRO 9460 MONO €349/$390 PRO 9460 DUO €369/$408 PRO 9465 DUO €399/$442 PRO 9470 MONO €379/$421 GN9120 MONO €329/$450 GN9120 DUO €349/$478 GN9120 €329/$450 PRO 920/930 DUO €269/ $299 NEW
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MAIN DIFFERENTIATORS BETWEEN JABRA’S HIGH END AND ENTRY PRO VARIANTS BEST BETTER GOOD PRO 900 SERIES PRO 9400 SERIES Multi connectivity Range: 150 meters Talk time: 10 hours Touch screen in some models + 20 settings in Jabra Direct Single connectivity Range: 120 meters Talk time: 8 hours + 10 settings in Jabra Direct Price gap + 35-60% in MSRP depending on model High end vs. entry model Extra value for the end user that creates large value in every conversation
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THE DUO VERSIONS OF THE 920/930 FURTHER COMPLEMENT A STRONG RANGE OF COMPETITIVE HEADSETS DECTBLUETOOTH Models 920: desk phone 930: soft phone 930 MS: MS softphone 925: desk phone 935: soft phone 935 MS: MS soft phone SpeakersMonoDuoMono ConnectivitySingle Dual NFC for easy smart phone connectivity Range in meters (outside/inside) 120/40100/30 Talk time hours812 Conference call4 headsetsNo conference call function End user profilesCall centric Call centric working in environments with many workers pr. m2 (need for high density) + working from multiple locations away from the office (connectivity to smart phone) MSRP (euro/USD)199/271269/299259/313 New Further SKU details at the end of the presentation.
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MOST IMPORTANT BENEFITS FOR PRO 920/30 DUO VERSIONS Wireless range and talktime Take the conversation to were it makes most sense: 120 meters outside/40 meters inside Enjoy wireless freedom all day: 8 hours talk time HD Voice – Wideband Audio High quality audio for crystal clear conversations SafeTone™ and PeakStop™ Enhanced hearing protection Secure docking Reduce risk of headset is not charging while in docking positioning Noise Canceling Microphone Reduces unwanted background noise and upgrading the quality of the conversation Ease of use Docking station shows most important updates Key functions on headset End customer benefits Cost effective deployment via Jabra Xpress Ease of use and comfort supports higher adoption rate Acoustic protection Two speakers powers concentration in between calls and better conversations during calls Other elements Mono base can be re-used for duo-versions – software updated required Upgrade of ear cushion quality
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HOW WILL MARKETING SUPPORT THE SALES OF THE NEW PRO 900 FAMILY MEMBERS
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ELEMENTS IN MARKETING TOOL BOX Elements in the tool box Emails: IT-manager, end-users and partners Web banners Photos: product and life style images Datasheet: updated version Timing and next steps Toolbox was delivered in June 2015 to regions for translation. Contact local marketing for local tailoring of the global material. Communication highlights Wireless for Everyone. No longer for traders, etc. only - but for all office types of workers, who needs wireless headset and call freedom to multi task. Wireless headsets are therefore becoming the new normal and a necessity due to the nature of work. Highlights full concentration (DUO) and wide range of connectivity options. And with quick call resolution and ability to take your calls wherever you need to. All in all impacting productivity very positively.
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SUPPLEMENTARY INFORMATION
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JABRA PRO 900 DUO HEADSET VALUE PROPOSITION Jabra Pro™ 900 is a professional wireless headset series designed for maximum performance. Now, everyone can experience wireless productivity and freedom – with a simple, intuitive and high quality wireless solution. USP’s Perfect solution for office environment with high density issues and noise. Excellent for hot desking use. Plug and play KEY FEATURES PRO 920: WB audio (NB default) PRO 930: Choose between 5 ringtones Up to 8 hours talk time MSRP: €269 & $299 CONNECTIVITY or 1. September 2015
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SKU DETAILS Item NumberProduct NameMSRP USD $MSRP Euro €EAN codeUPC code 920-29-508-101Jabra PRO 920 Duo, EMEA 2695706991018318 920-29-508-102Jabra PRO 920 Duo, UK/HK/SG299 5706991018325 920-29-508-103Jabra PRO 920 Duo, AU/NZ 5706991018332 920-69-508-105Jabra PRO 920 Duo, NA299 5706991018349706487016175 930-29-503-101Jabra PRO 930 Duo MS, EMEA 2695706991018356 930-29-503-102Jabra PRO 930 Duo MS, UK/HK/SG299 5706991018363 930-29-503-103Jabra PRO 930 Duo MS, AU/NZ 5706991018370 930-29-509-101Jabra PRO 930 Duo, EMEA299 5706991018387 930-29-509-102Jabra PRO 930 Duo, UK/HK/SG 2695706991018394 930-29-509-103Jabra PRO 930 Duo, AU/NZ299 5706991018400 930-69-503-105Jabra PRO 930 Duo MS, NA 5706991018417706487016199 930-69-509-105Jabra PRO 930 Duo, NA299 5706991018424706487016182 What’s in the box Jabra PRO 920/30 duo headset Base unit with AC power supply Headband (duo) Ear cushions (two) Telephone cable (PRO 920) USB cable to connect base and PC (PRO 930) Quick start guide Dimensions, weight etc. Sales box Size (D x W x H) in cm: 19.5x19.5x6.5. In in: 7,48x7,48x2,362 Weight in kilo: 0,5506. In ounce: 19,42. Pound 1,21 Master carton Size (D x W x H) CM: 60 x 39,9 x 23,5. Inches: 23,62 x 15,71 x 9,25 Weight: Kilo 10,7. Ounce: 377,8. Pound: 23,6 Number of sales boxes in one master carton: 18
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ACCESSORIES FOR JABRA PRO 920/30 DUO Power supply AUS/NZ #14193-00 EU #14163-00 UK #14173-00 US #14183-00 Ear pads (4-pack) #14101-15 Jabra LINK™ Mini USB cable # 14201-13 Headset charger AUS/NZ # 14209-03 EU # 14209-01 UK # 14209-02 US # 14209-05 Headset # Sku no N/A yet Service cable # 14201-29 Jabra LINK™ Phone cable # 14201-12
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