1. InEn’s Business Pitch Template

2. Business Name Slogan FOUNDER

3. Overview Describe the problem and how many people it effects. What’s the situation / trigger? PROBLEM Describe the solution you offer. SOLUTION How much do you charge and how much will you sell? REVENUE MODEL What will the result be? (beyond you making money?) e.g. improved health etc. IMPACT

4. Market Additional Text £# # # # # Industry value Number of customersYour addressable market

5.  Describe your product or service.  3-5 bullets max. Idea Insert illustrative picture here

6. Product or Service Insert a picture of your product or service

7. Customers  Describe your customers.  What ‘pains’ do you relive? What ‘gains’ do you provide?  How will you acquire them?

8. Value proposition WhyWhatHow Text What value do you bring to your customers? Text

9. OnlinePrint MediaLocal Partners Search engines Dedicated websites (Lifestyle & IT) Forums Magazines Newspapers Flyers Gyms Health shops & clinics Local grocery stores Distribution Channels These are examples only.

10. AdvertisementsUpgrade FeePartnerships Monetisation These are examples only.

11. Revenue Model  How will you make money?  How much will you charge your customers?  How many customers will you have?  3-5 bullets max.

12. Financial Model  How much investment do you need?  When will you start to pay back?  How will you grow / when will you exit?  3-5 bullets max.

13. Milestones Build product Develop partnerships Build customer base Scale Exit: Sell to competitor. -£10,000 -£50,000 +£10,000,000 -£100,000  Share your milestones and any milestones you have completed so far.  Proving you can hit milestones (on time and in budget) is key for Investors.

14. Competitors  Describe your main competitors and how you differentiate yourself.  3-5 bullets max.

15. Business Name Slogan FOUNDER