1. 1 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Disrupt or be Disrupted Jamie Engesser GM and VP, Emerging Products @engesserj GM and VP, Emerging Products @engesserj

2. 2 © Hortonworks Inc. 2011 – 2016. All Rights Reserved IOT and Data Powers Better Health Claims Codes Server logs Mobile Sensor Wearable Devices EMR Data Medical Research Click-stream

3. 3 © Hortonworks Inc. 2011 – 2016. All Rights Reserved The Shift to a New Data Architecture by Thomas H. Davenport Source: http://blogs.wsj.com/cio/2015/06/03/the-shift-to-a-new-data-architecture/. “So this architectural revolution won’t be televised, but it will be revolutionary. It will bring the power of open-source tools and big data to large, established firms, but none of the existing capabilities will go away. It will combine the cost and processing power advantages of Hadoop and open-source tools with the ease of access, governance and security of data management and data warehousing.”

4. 4 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Traditional World of Data Management – IOT wasn’t considered and is impossible Constrains data to specific apps No insight across ALL data Built for structured data Does not scale (cost and tech) ERPCRMSCMWEB

5. 5 © Hortonworks Inc. 2011 – 2016. All Rights Reserved The Future of Data Actionable Intelligence STORAGE SCM ERP WEB CRM DATA AT REST INTERNET OF ANYTHING DATA IN MOTION Any and all data from sensors, machines, geolocation, clicks, files, social Collect and curate all data

6. 6 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Internet of Things Big Data & Analytics MODERN DATA APPS: Industrial IoT Apps, Intelligent Data Networks, Cyber Security, and more How We View The “Age of Data”  Hadoop is the foundation for managing big data at rest  Internet of Things opens need to manage data in motion  Modern applications are fueled by both data-in-motion & data-at-rest

7. 7 © Hortonworks Inc. 2011 – 2016. All Rights Reserved INTERNET OF ANYTHING AGE OF DATA Open source is the norm, and Apache is the center of gravity Founded: 2011 IPO: 2014

8. 8 © Hortonworks Inc. 2011 – 2016. All Rights Reserved 100% Open Approach = Fastest Path to Innovation

9. 9 © Hortonworks Inc. 2011 – 2016. All Rights Reserved  78% run part or all of its operations on OSS and less than 3% don’t use open source in any way  66% take an open source-first approach  64% participate in open source projects  88% expect to increase contributions to open source projects over next 2 – 3 years Recruit Top Talent Attract & Grow Community Speed Strategic Areas of Innovation First Mover Advantage Improve Margins & Grow Revenue The Future of Open Source Survey, 2015 https://www.blackducksoftware.com/future-of-open-source #opensource #innovation #winning

10. 10 © Hortonworks Inc. 2011 – 2016. All Rights Reserved MAXIMUM COMMUNITY INNOVATION THE INNOVATION ADVANTAGE PROPRIETARY APPROACH TIME INNOVATION OPEN COMMUNITY Innovation happens best not in isolation but in collaboration

11. 11 © Hortonworks Inc. 2011 – 2016. All Rights Reserved MAXIMUM COMMUNITY INNOVATION THE INNOVATION ADVANTAGE PROPRIETARY APPROACH TIME INNOVATION OPEN COMMUNITY Customers Win With Open Source Maximum Choice & Minimum Lock-in Open community produces widely used, longer lived technology Faster Pace of Innovation Hundreds of developers across hundreds of companies, including users and vendors Easier Adoption Unfettered access to downloads and code Meaningful Integration Code transparency enables effective co-engineering partnerships and deeply integrated solutions Focus on Partnering and Collaboration Ability to influence enterprise-focused roadmap for maximum business value and first-mover advantage

12. 12 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Proprietary IP This is unique intellectual property that is important to keep proprietary and protected for business reasons. Open source, closed/controlled community This is about intellectual property that you are OK sharing with others but still want to retain strict controls over. Ex. public Github repos where your engineers are the only ones who can checkin code / approve pull requests. Others may “Github fork” the code, however, to use for their own purposes. Open source, open community This is about intellectual property that you are OK sharing with others and want to participate in and/or drive forward as part of a broader community that has a defined and consistent governance model. Ex. Apache Software Foundation projects are an example of this. How To Think About “Open”

13. 13 © Hortonworks Inc. 2011 – 2016. All Rights Reserved EMBRACE AN OPEN APPROACH MASTER THE VALUE OF DATA EVERY BUSINESS IS A DATA BUSINESS

14. 14 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Thank You