1. We welcome you to the Unity Identity Program! StartMeeting Call – March 10, 2016 If you’re having technical issues call (800) 644-9070

2. Agenda Welcome and Prayer Introductions Information About Start-Meeting Overview on Branding Activities Launching Your New Identity Print and Web Vendor Info Being a Part of This Initiative Tracking Statistics and Feedback Resources Next Steps

3. Welcome and Prayer “I now hold in my mind a realization that Unity is a well known, easily recognized, positive path for spiritual living. I see clearly that our ministers, ministries and congregants are flourishing Unity communities discovering and living their spiritual purpose and potential.”

4. Introduction of Unity Worldwide Ministry Staff Kristen Preud’homme Executive Director of Communication & Technologies Debbie Allen, Branding Coordinator & Assistant to Communications and Technologies Joanna Carrell, Graphic Designer Jacquie Lenati Media Specialist Diana Kennedy Technical Support Assistant Andy Waggoner Media Development Specialist Laura Carl Graphic Designer

5. Our Support Partners Michele Fritz & Jodie Stout Stout Print & Apparel Team Allyson James OneEach Technologies Stephanie Guillory Oneness Interfaith We appreciate all of the diligent, dedicated work these wonderful partners provide to our Unity leaders and communities!

6. Web-Call Platform

7. Guidelines for Discussion 1.The call will last 90 minutes. 2.To accommodate everyone’s ability to participate, we’ve set up guidelines for this call. We will be in a Q&A process to keep background noise at a minimum. 3.If you’d like to share and are connected via headset or phone, press *6 to get in line. 4.Please state your name before speaking. 5.Or you can type in the “Chat” box your questions and we’ll answer them as soon as possible.

8. Overview on Branding Activities Service Organization Formed Unity World Headquarters at Unity Village and Unity Worldwide Ministries are working together

9. Updates to branding Ministers can now join in the Unity Identity Program, with a signed licensed agreement. Their logo (at left) is now a part of their UWM membership benefits. Participation in the program is a free Unity Worldwide Ministries’ member benefit.

10. 5 Years and Unfolding You are group twenty and we’re excited to be working with you! The Unity Identity Program continues to grow now including: 3 international organizations 7 (all) continental regions 1 sub-region 1 International school 255 US ministries 9 Canadian ministries 9 alternative ministries 23 individual ministers Total 299 Participants Total of 312 participants

11. The New Unity Identity is now in 44 states, the Virgin Islands, Seven Regions and Unity Canada

12. Launching Your New Identity Create a team - “Begin” tab pages 47-55 Resources in your Participant Toolkit

13. Brand Identity Map

14. A Good Reason to Brand The average donation made through a branded checkout page is 38% larger than the average donation made through a generic page, and donors who give through branded pages are 66% more likely to make a second gift. Create compelling, branded (non-generic) easy- to-use donation landing pages. One step forms that are simple, clean, and match your branding are optimal for conversions. http://www.clairification.com/2014/01/21/one-big-thing-nonprofit-must-today- succed-2014/

15. Looking at Your Logo Participant Toolkit on page 29

16. Looking at Your Logo Participant Toolkit on page 30

17. Using Colors Participant Toolkit, page 35

18. Photos See page 32 in your Participant Toolkit. Info on beach photo is on page 33.

19. Support for Launching Your New Identity Private Resource Page UnityWorldwideMinistries.org /branding-resources UnityWorldwideMinistries.org /branding-resources Home Office Support Print and Web Vendors Facebook Page for Peer Support

20. Private Resource Page www.UnityWorldwideMinistries.org/branding- resources We created this page as a resource library for ministry leaders whose ministry is in the Unity Identity Program Archive calls on information to launch your new identity within your ministry, in your local community and into the world

21. Reaching New Members Learn from our guest Dr. Paul Ray, author of Cultural Creatives: How 50 Million People are Changing the World Visit: UnityWorldwideMinistries.org/branding-resources watch the video of the call 9 with PowerPointUnityWorldwideMinistries.org/branding-resources

22. Reaching New Members Another group identified by our initial survey was dissatisfied Christians. Religiously Unaffiliated are 1 in every 5 people. 37% or 15,420,000 were “spiritual but not “religious” http://www.pewforum.org/2015/05/12/americas-changing- religious-landscape/

23. Oneness Interfaith We have entered into partnership with Oneness Interfaith for the creation of lectern clothes and stoles for ministers and prayer chaplains. We welcome Stephanie Guillory to our family of Support partners for the Unity Identity Program. Support@onenessinterfaith.com www.OnenessInterfaith.com OR call 916.865.9123

24. Print Vendor – Stout Print & Apparel Online print orders can be placed at: Unity.Stoutprint.com Name and password will be assigned to you from Michele Michele Fritz & Jodie Stout The Stout Print & Apparel Team We encourage you to submit ideas for items needed

25. Stout Print & Apparel Store Updates

27. Web Vendor – OneEach Technologies Phil Chadwick Co-owner of OneEach Technologies Tony Finneman Co-owner of OneEach Technologies Allyson James VP of Customer Relations OneEach Technologies The owners have a special appreciation for Unity!

28. UWM Branded Websites “Our board is absolutely thrilled with the website provider pieces. The cost is 1/3 less than we are paying now with more functions, bells and whistles. Thank you for doing this based on church size so that we are able to have a fantastic website too.” –Sandra Soley Keep, Unity in Redding, Calif. OneEach Technologies is our web service supporting branded ministries. 135 Ministry customers 114 live ministry websites (22 the new responsive websites) 21 are in process to get responsive websites

29. Mobile “Responsive” Website Responsive web design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones). Hamburger Menu is the box with three lines that is typically in the top right of a responsive site when viewed on a smaller screen. This controls the menu.

30. The OneEach Website Product Easy to Update!!! Training & Support Calendar Tool Video Gallery Blogs, News Podcasts, Photo Albums Webforms: Prayer Requests, Wedding Inquiries Inquiry Form Google Analytics

31. More than a Website Includes CiviCRM Online Fundraising Memorial Pages Capital Campaigns Event Registration Data Management Tool Member Tracking and Reports

32. Automated Content Featured Article DAILY WORD Unity Online Radio UWM FB Feed Instagram Poster Feed

33. 3 Mobile Responsive Website Designs Easy to update modern websites

34. Up coming OneEach Demos Register online at: www.oneeach.com/unity allyson@oneeach.com 1.866.325.2507

35. John Templeton Foundation Grants In September of 2015 we received 2 grants from the John Templeton Foundation. One of the grants allows us to offer ministries half of the expense to update or create a new responsive website. In November 36 grants were awarded at a total amount of $7,160.00. The second round of grants closed at the end of February. The next grant is now available until the end of July 2015. To apply go to: www.UnityWorldwideMinistries.org/ResponsiveSiteGra nt www.UnityWorldwideMinistries.org/ResponsiveSiteGra nt

36. The John Templeton Foundation grants are allowing the home office to create digital media (videos, banners and digital posters) for use by our ministries at no cost. We are also offering web-based calls to help ministries to plan and train in social media communications and strategies. For more information go to: UnityWorldwide.Media UnityWorldwide.Media

37. Our Part of Our Partnership We will keep you informed on the status of developments through: Emails Conference webinars, new invite from “Unity Worldwide Ministries - Debbie Allen” Resource web page has all content for you at unity.org/branding-resources Private Facebook page Listen to needs –(phone, email and through surveys) Responsive to questions and needs

38. Your Part of Our Partnership Participate on the webinars Read and use your Participant Toolkit Logo consistency is important Share Feedback, what’s working? Do you have a question? –Debbie Allen Debbie@unity.org or 816.434.6831 –Printing needs: Michele at Helpdesk@StoutPrint.com or 913.871.7383 –Website needs: Allyson@oneeach.com or 666.325.2507

39. Finding Solutions Through Collaboration Private Facebook group page for you to share with peers, to request access go to UnityWorldwideMinistries.org/branding- resources Call or email Debbie Allen Direct line 816.434.6831 Email Debbie@unity.org

40. Next Steps Become familiar with your toolkit, share w/teammates Join our Facebook group, go to: www.UnityWorldwideMinistries.org/branding-resources Questions: Contact Debbie Allen at Debbie@unity.org or call 816.434.6831 You will receive a follow-up email after this call from Debbie with important links and information Step forward knowing this will take time

41. Close in Prayer