1. Corporate Social Responsibility

2. Carbon Positive: 10 Consecutive years Water Positive: 13 years in a row Solid Waste Recycling Positive: for the last 8 years ITC is the only Company in the World of comparable dimensions to be As of March 31, 2015

3. ITC Organization “At ITC we are committed to conduct our business operations with sincere respect for the environment” - Mr Y.C.Deveshwar, ITC Chairman

4. Focus Areas  E Choupal  Social Forestry  Biodiversity  Soil & Moisture Conservation  Wellbeing out of Waste  Animal Husbandry & Dairy Dev  Women Empowerment  Education  Skilling & Vocational Training  Health & Sanitation

6. INDIA - MSW 62 million tonnes per annum! Source: 1 Planning Commission, 2 CPCB No segregation  Inerts include construction/demolition waste, street sweeping, silt from drains.  Others – textile, leather, metal, glass  1 More than 80% goes to landfill  1240 hectare of land space every year - Equivalent to Chandigarh city every 9 years

7.  Waste collection & segregation Challenges -Municipal Solid Waste management needs augmentation -Awareness at a household/waste generator level

8. Need for WOW  Effective post-consumer waste management  Ensuring proper segregation and recycling of waste in a manner that protects and restores the environment  Ensuring the cleanliness and hygiene of neighbourhoods  Creating sustainable livelihoods for a whole host of participants in the waste management process

9. A National Recycling Initiative of ITC – Well-being Out of Waste (WOW) “To encourage the adoption of “WOW” and reach a recovery level of 70%, at par with developed nations” Key Strategy: Source Segregation of Recyclables, Efficient Collection System, Sorting and Recycling Major advantages: Reduce landfill, improve hygiene and provide immense employment potential Help protect environment and minimize Global Warming impact Reduces dependence on depleting Natural Resources and expensive Imports Provide cost competitive raw material to Industry WOW in a Nutshell

10. Reach of WOW  In the year 2015-16:  Reached 11 Lakh Households for educating citizens  17 lakh man hours invested on the field  Collected 20000 MT of recyclables from households valuing Rs 15 Crs  Livelihood created for more than 5100 waste handlers

11. Reach of WOW Coimbatore Bangalore Mahbubnagar Chennai Medak Warangal Gajwel Siddipet Sircilla City No. of Wards Wards Covered No. of Households covered Bangalore20043500000 Coimbatore100 300000 Warangal58 150000 Mahbubnagar50 50000 Siddipet31 30000 Medak50 40000 Gajwel20 10000 Sircilla55 35000 TOTAL 5644071115000 Madurai Tirupati

12. Propogation exec Self help groups Social entrepreneurs Recyclers Resource person Citizens ITC ( owner of the Initiative) Waste collectors Rag pickers Municipal Corporations Municipal Corporations WOW- PPP Model NGO House hold Commercial establishments Institutions

13. ITC Designing the program of total waste management Training and educating other players on the concept Identifying a NGO for implementing the program Training the team on the concept of the program Coordinating and setting up end-to-end process Create models of training the Waste Handlers, Rag Pickers, Social entrepreneurs Incentives for waste collectors for long term sustenance Coordinate with recyclers Long term intervention Educating school children School Exchange program on old note books for recycling Stakeholders in PPP Model Roles and Responsibilities

14. Municipal Corporations Collection from households and commercial institutions to be regularized Create infrastructure at each ward level for handling/segregating dry waste Wet waste to be sent for composting Training the municipal workers on handing waste efficiently Households and Commercial Establishments Segregation of dry and wet waste by each individual at source Helping others to get into the habit of waste management Stakeholders in PPP Model Roles and Responsibilities

15. How “WOW” Works  Propagation - Source Segregation  Efficient Collection System  Sorting and Recycling

16.  Implementation Team  NGO is the program implementer Propagation Executives- PE Resource Persons-RP is a part of self help groups in Telangana Community resource persons-CRP  Social Entrepreneurs  Manage the Dry Resource Collection Centres-DRCC  All the DRCCs are managed in Telangana by SHG  Centralized DRCC - Managed by social entrepreneurs WOW Implementation Team

17. Challenges & Issues Concept of segregation at household Making Households understand why they have to segregate Dry and Wet waste Communication and education to each household and follow-up Identifying team and training them on the concept for better communication Coordination with Municipal Corporations Educating the employees on the concept of source segregation Training waste collectors on efficient collection of dry and wet waste separately Availability of vehicles and waste collectors Daily collection from each household is 50-60% Educating waste collectors on usage of additional income Identifying and training the SHG (Self help groups)/Franchisee for handling Dry waste collection centre Non availability of Dry Waste Collection Centre in each ward No options for recycling of MLL (Multilayer Laminates)

18. WALK-A-THON

19. Thank you

20. PROGRAM EXECUTIVES TRAINING

21. WASTE HANDLERS ORIENTATION PROGRAMME

22. WASTE HANDLERS TRAINING

23. ITC-WOW STALL

24. AWARENESS PROGRAMME FOR CORPORATES

25. RALLYS

26. AWARENESS PROGRAMME FOR SCHOOLS

27. DOOR TO DOOR PROPAGATION

28. DOOR TO DOOR COLLECTION

29. DOOR TO DOOR FOLLOW UP

30. SEGRATION POINT

31. SELLING TO FRANCHISE

32. MOVING MATERIAL TO DWCC

33. SORTING IN DWCC

34. SALES OF MATERIAL IN DWCC & DISPATCH REPORT

35. SUPER FRANCHISE, BAILING & DISPATCHING TO ITC

36. GLOUSE & MASK DISTRIBUTION TO PK’S

37. ITC Green Initiatives 6,464 water harvesting structures, 24.97 million KL storage capacity and 69,218 ha Command area benefited WATER SHED PROGRAMMES 13 Consecutive years SOCIAL & FARM FORESTRY Total Plantations as on January 2016 stand at 2,18,743 hectares including 28,194 hectares of Agroforestry

38. ITC Green Initiatives In-situ and ex-situ conservation, combining BD conservation and improvement with prevention, management and remediation of damage to natural habitats BIODIVERSITY (BD) CONSERVATION WASTE as RAW MATERIAL