1. Industry Trends & Growth Potential BDI 3C/BDV 4C

2. What can happen in 15 years?

3. Which trends will matter most?

4. What was the history of your industry? Several years ago, video rental stores in the United States began phasing out VCR tapes in favor of DVDs. The industry trend was toward the newer media. Stores in this industry had to make a decision: They could either follow the trend and continue to compete for the business of consumers who wanted to rent DVDs or they could fight the trend and position themselves as one of the few locations where consumers could continue to access VCR tapes.

5. Trends can be influenced by a number of factors… A trend toward increased safety standards in automobiles might be tied to government legislation, for example. Likewise, a trend toward shorter hemlines in women’s fashion may be the result of the popularity of a celebrity who is known to wear short skirts. Also, a trend toward use of sustainable materials in a manufacturing sector may be the result of both public demand and a decrease in the availability or affordability of non-sustainable materials.

6. 5 dominant forces that will affect the trends over the next 15 years…bringing us to 2030!

7. #1: Changing face of the consumer Where can we find information on social classes for municipal, provincial and national levels? Where can we find information on population (demographics) for municipal, provincial and national levels?

8. #2: Evolving geopolitical dynamics Where can we find information on labor & commodity costs? Where can we find information on the economy (GDP)?

9. #3: New patterns of personal consumption Where can we find information on discretionary spending? Where can we find information on shopping experience? Where can we find information on buying local? What is the sharing economy?

10. #4: Technological advancements Where can we find information on social-media driven consumption? Where can we find information on technological advancements in our industry?

11. #5: Structural industry shifts Where can we find information on direct-to-consumer purchasing models?