1. Why Your Name Here and Coldwell Banker Trails West Realty, LTD? An introduction to Coldwell Banker Trails West Realty, LTD. Services, benefits, and the role of a real estate agent.

2. Why use *YOUR NAME* and Coldwell Banker Trails West Realty, LTD.?  Distinguished Services/What I can do for you  Bio and Testimonial Letters  What can sellers do to be Home Buyer Ready, in order to attract top-quality buyers?  The Marketing Plan of Action  How do Real Estate Agents get Paid?  Your Name and Coldwell Banker Trails West Realty, LTD. provides you with an industry-leading process that gives the sellers house a marketing advantage, helps the buyers select the very best properties and streamlines the entire transaction to help ensure a successful closing.

3. Distinguished Services:  Comparative Market Analysis: I will assess where your home will be best priced for the current market.  Expert Assistance: I will refer you to the correct professional to assist with home issues, such as plumbing, inspections, cleaning, etc.  Effective Marketing: Professional photos, videography, professional home brochures, signage and internet/app presence.  Internet Presence: ColdwellBanker.com has the second leading web presence of home search engines. Your home will also be featured on the Coldwell Banker Trails West Realty website, my personal website, and many other websites that feed directly from MLS.  Social Media: Your home will be presented on my professional Facebook page, Twitter, Pintrest, and 3 Youtube channels.  Real Estate Relationships: Homes are most often sold through real estate agents in Santa Fe. I have great relationships know many of the real estate agent that are members of our MLS.  Marketing Reports: I send my sellers marketing reports with market updates.  Fully Staffed Office: Coldwell Banker Trails West Realty has a fully staffed office, including Qualifying Broker, Rachel Rosebery, and 2 administrative assistants, Christine Lucero and Ann Hackett.  National and International Presence: I use the name recognition of Coldwell Banker, a leader in real estate for over 100 years, to market your home. What does this mean to you? It means national and international buyers purposefully look for the Coldwell Banker name when searching for their new home. It means a larger pool of available buyers for your property. Santa Fe has a large market of out-of-town buyers.  The Advantage: Coldwell Banker is the leader in innovations in the ever changing real estate market. We emphasize high tech, as well as traditional systems and marketing.

4. EXPERTISE AND QUALIFICATIONS Specialties Insert Neighborhood or Niche Market Background Insert former career or experience (such as military relocation) that ties to this potential seller Awards & Certifications Insert company or brand level award Insert training certification that ties to seller benefit (like Negotiation Specialist, etc) About Coldwell Banker Trails West Realty, LTD. YOUR PHOTO HERE

5. Testimonials “………...” – Your Client, Santa Fe, NM – Seller 2014 “………...” – Your Client, Rancho Mirage, CA – Buyer 2015 “………...” – Your Client, Santa Fe, NM – Seller 2013 “………...” – Your Client, Rancho Mirage, CA – Buyer 2014

6. How to be Homebuyer Ready  Clean out closets  Cabinets cleared  Home cleaned  Fresh paint where needed  Landscaping freshened  List of utility bills for the past 6 -12 months  HOA contact, dues, and services provided  List of maintenance performed  List of updates and upgrades  List of people that have maintained home  Documents that I need copied and provided by you: plat, survey, past appraisal, loan information, any other pertinent home information

7. Marketing Plan of Action Pre-Marketing Steps  Schedule professional photo shoot  Schedule video shoot  Schedule stager to position home for optimal presentation if necessary First Week on the Market  Enter listing into MLS system  Put up “For Sale” sign  Prepare property flyer and home listing book  Notify agents of new listing  Place property on weekly broker’s tour  Place property on MLS tour  Post home and links to Facebook and other Social Media sites Second Week on the Market  Mail “Just Listed” postcards to area  Review status with clients  Schedule open houses Ongoing Marketing and Actions  Open houses (if preferred)  Featured ad in the Santa Fe New Mexican  Advertising in Santa Fe Homes magazine  Showings  Evaluation of showings and feedback  Marketing reports with market updates  Review price based on agent input and market conditions ASAP  Obtain an acceptable contract on your property!

8. How do Real Estate Agents get Paid? REALTORS® earn a commission based on the sales price of the home and receive that commission only after the transaction goes to settlement. A typical commission is 6% of the sales price, and in many cases the commission is evenly split between the buyers’ agent and the listing agent. The commission is then split between the Company and the Associate Broker according to their agreement. Who Pays the Commission? Technically, the total commission is always paid by the seller at the settlement table, where the fee is subtracted from the proceeds of the home sale. Total Commission: 6% Listing Agent – 3% Marketing Costs Company Split Buyers Agent - 3%

9. Where do I go from here? 1.Schedule a time with Your Name Here to review your Comparative Market Analysis. 2.Assess your budget – plan on total closing costs to be approximately 7.5% of the selling price. 3.Begin to prepare your home to be Buyer Ready and listing in MLS. 4.Gather documents needed for listing your home. 5.If there is anything I haven’t covered for you or if you have any concerns about anything I’ve presented, please let me know so I can clarify or add additional information for you. I want you to have the opportunity to make a completely informed decision.

10. © 2015 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker ® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations. Joe Agent Coldwell Banker Trails West Realty, LTD. (000) 000-0000 cell (000) 000-0000 office joe.agent@coldwellbanker.com