1. Created by BM|DESIGN|ER Brad Kayden default

2. Created by BM|DESIGN|ER PARTNERS Park Districts Preschools Recreational Facilities Television-PBS Feature Film Producers Product Licensers Sporting Goods Manufacturers Book Publishers Event Planners Trade Show Organizers Entertainment Agencies VALUE PROPOSITION Type of Business- Innovation Sports Edutainment: Teaching children sports in the ways they learn best Sports Made Simple, Learning Made Fun Teaching Parents & Children to Speak the Same Language Celebrate Small Wins Together Enjoy the Fun of Shared Learning Experiences CUSTOMERS Maternity Moms Parents with Children Under Six Years Seeking Sports Programming New Coaches or Parents Seeking Coaching Resource Designed for Children Under Six Schools Seeking Early Childhood Sports Curriculum Event Planners Businesses Trying to Reach Parents with Young Children Market KEY ACTIVITIES Live Instruction Music Production Digital Content/DVD Completed Scripts Trademark of Coach Pickles' Jelly Bean Sports Tot-Sports Product and Service Innovation RELATIONSHIPS High-Margin Revenue Stream Program Management Foundation Support Space Rental KEY RESOURCES Proprietary Language Proprietary Learning Framework Proprietary Coaching Framework Animated Character Designs Key Leadership- Industry Expert DISTRIBUTION & ACQUISITION CHANNELS Live Local Instructional Programming Digital Content Online Marketplace Home Entertainment Television Feature Film Live Tour Merchandise Apparel Advertising COST STRUCTURE Value-Driven Economies of scope REVENUE STREAMS / PRICING Free Instructional Sports Programs Free and Fee-based Digital Content Market Dependent Online Marketplace Market Dependent Home Entertainment Free Television Rights Market Dependent Feature Film Market Driven Live Tour Market Driven Merchandising Market Driven Apparel & Accessories Advertising Fees Licensing

3. Created by BM|DESIGN|ER PARTNERS Park Districts Recreational Facilities Feature Film Producers Sporting Goods Manufacturers Event Planners Entertainment Agencies VALUE PROPOSITION Type of Business- Innovation Sports Made Simple, Learning Made Fun Celebrate Small Wins Together CUSTOMERS Parents with Children Under Six Years Seeking Sports Programming Schools Seeking Early Childhood Sports Curriculum Businesses Trying to Reach Parents with Young Children Market KEY ACTIVITIES Live Instruction Digital Content/DVD Completed Scripts Tot-Sports Product and Service Innovation RELATIONSHIPS High-Margin Revenue Stream Foundation Support KEY RESOURCES Proprietary Language Proprietary Coaching Framework Key Leadership- Industry Expert DISTRIBUTION & ACQUISITION CHANNELS Live Local Instructional Programming Online Marketplace Television Live Tour Apparel COST STRUCTURE Value-Driven REVENUE STREAMS / PRICING Free Instructional Sports Programs Market Dependent Online Marketplace Free Television Rights Market Driven Live Tour Market Driven Apparel & Accessories Licensing