1. Create New Offers with Hosted Microsoft SQL Server 2016

2. SQL Server 2016: Everything is built-in Consistent experience from on-premises to cloud In-Memory across all workloads TPC-H non-clustered results as of 04/06/15, 5/04/15, 4/15/14 and 11/25/13, respectively. http://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=nonclusterhttp://www.tpc.org/tpch/results/tpch_perf_results.asp?resulttype=noncluster National Institute of Standards and Technology Comprehensive Vulnerability Database update 2/2016 SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 2

3. Game-changing app performance Performance gains just by upgrading PROS 1000% faster scoring KPMG 250% faster execution Global ERP 700% faster queries Tableau 190% faster queries TPC results as of April 2016 http://www.tpc.org/default.asp 271x faster queries spatial-line string 3.6x faster DW queries on Always On replicas 34x faster queries In-Memory Columnstore 10x faster In-Memory temp objects 15x faster queries table- valued parameters 20% faster Auto NUMA partitioning 100x faster Batch/Bulk operations 7x faster throughput Always On 19x faster spatial native Functions 7-10x faster DBCC CheckDB 20x faster Indirect checkpoint 2.7x faster Batch request per sec Up to 3x faster spatial index/queries 10x faster XEvent reader 2.6x faster DW queries with new CE Faster queriesFaster operationsFaster throughput Performance gains from upgrading alone Game-changing app performance SQL Server 2016 is the leader in OLTP performance and data warehouse (DW) performance. Achieving 7- times faster throughput, 34-times faster queries, and 3.6-times faster reporting, SQL Server 2016 brings incredible performance benefits using the same hardware. Record-breaking performance SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 3

4. Enterprise Standard Web INTERNET-FACING WORKLOADS Development and management tools Rapid deployment of web pages, applications, websites, and services NON-BUSINESS-CRITICAL DATABASES WITH MODERATE PERFORMANCE Basic security and availability Basic reporting Basic analytics Hybrid scenarios: Stretch Database, backup MISSION-CRITICAL IN-MEMORY PERFORMANCE, SECURITY, AND HIGH AVAILABILITY Enhanced in-memory performance for all workloads Most secure database with Always Encrypted PB-scale data warehousing End-to-end mobile BI with rich visualizations on all major platforms Advanced analytics built-in at scale with R plus in-memory Enhanced hybrid scenarios including Stretch Database, HA, DR and backup Note: Text in aqua indicates new feature for 2016 SQL Server 2016 editions in SPLA SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 4

5. Consistent experience is everything SQL Server 2016 Easily scale from data marts to large data warehouse workloads. There are three editions available in SPLA: SQL Server Enterprise Edition Deliver mission-critical apps, enterprise- scale data warehousing, end-to-end mobile BI, and advanced analytics. SQL Server Standard Edition Provide basic database with disk-based performance, reporting, and analytics. SQL Server Web Edition Deliver SQL Server Engine for simple web applications.* Meet customer needs on-premises, hosted, or in the cloud *Non-line-of-business applications Deploy SQL Server 2016 in multiple ways SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 5

6. The value of managed services Create recurring revenue streams through a value-added services upsell. Build deep relationships with customers as a trusted advisor. Enhance revenue opportunities as customers begin migration to public cloud services. Drive high-margin services with little CapEx investment. Establish new revenue streams at every step Unlock new managed-services opportunities SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 6

7. Why add more security Leverage guaranteed end-to-end data security. Centralize row-level access logic within the database. Reduce customer application development time by moving restriction logic to the database. Provide robust support without accessing your customers’ sensitive data. Reduce your risk and exposure when customer security incidents occur. New offer: Leverage improved security and compliance standards for mission-critical databases Add security for SQL database SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 7

8. SQL Database SQL Server 2016 Table.CreditCardNo 4465-6571-7868-5796 4468-7746-3848-1978 4484-5434-6858-6550 Real-time data masking and partial masking Key benefits Prevents unauthorized access to sensitive data Data masking applied in real time to query results based on policy Available via T-SQL Multiple masking functions available for various sensitive data categories (e.g., credit card number, SSN, email) Dynamic data masking limits the exposure of sensitive data by masking it to non- privileged users. It’s easy to use with existing applications, since masking rules are applied in the query results, and there is no need to modify existing queries. New offer: Hide sensitive data from users to prevent abuse Dynamic data masking XXXX-XXXX-5796 SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 8

9. SQL Database Customer 1 Customer 2 Customer 3 Key Benefits Centralized row-level access logic within the database Allows for better support services and prevents representatives from accessing sensitive data Ability to enable fine-grained access control over specific rows in a database table Enforcement logic inside the database and schema bound to the table Row-level security (RLS) simplifies the design and coding of application security by enabling restrictions on data row access. For example, ensure that workers can access only those data rows that are pertinent to their departments. New offer: Protect data privacy by ensuring the right data access Row-level security SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 9

10. Value proposition Strengthen customer relationships by providing a choice in which data the customer wants to expose. Create new consulting services. Provide DBA as a service without having access to sensitive data. Improve database offerings by providing granulated access into customer databases. Reduce application maintenance and complexity. Lessen application security complexity with the ability to program database limitations within the database. New offer: Protect data privacy by ensuring the right data access Row-level security SQL Database Customer 1 Customer 2 Customer 3 SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 10

11. Runtime stats Compile MSG Execute MSG Query Store Durability latency controlled by DB option Asynchronous write-back SQL Plan store Execute Compile Key benefits Include optimization in consulting services, predicting tables and procedures that should go to memory. Quickly identify potential performance issues by monitoring usage patterns and query plan changes. Query store provides DBAs with insight on query plan choice and performance, simplifying troubleshooting by identifying performance differences caused by changes in query plans. The feature automatically captures a history of queries, plans, and runtime statistics, and retains these for review, separating data by time windows and displaying database usage patterns and change logs. New offer: Provide comprehensive DBA consulting services Proactive support with Query Store Query Store schema SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 11

12. R built into SQL Server Key benefits High-performance, scalable, and full-featured R built into T-SQL Open-source R with in-memory and massive scale Real-time operational analytics without moving the data Multi-threading and massive parallel processing Statistical and machine-learning algorithms are performant, scalable, and distributable Write once, deploy anywhere Scripts and models can be executed on a variety of platforms, including non-Microsoft (Hadoop, Teradata in-DB) *R is the open-source predictive analytics language most used by data scientists. R scripts can be run in SQL Server 2016, Hadoop, Linux, and Windows without change. Analytic algorithms accessed via R function with similar syntax for R users. Arbitrary R functions/packages can be used in conjunction. New offer: Find new efficiencies with deep business intelligence Native BI and analytics capabilities with R* Advanced analytics End-to-end mobile BI High-performance DW Mission-critical OLTP SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 12

13. Lightning-fast queries and reports on all mobile devices Reports in minutes; not days PB-scale DW in SQL Server In-memory Reduced time to insight with direct query Powerful modeling support for 50+ new DAX functions Create once and publish to any device Custom branding Online and offline access Rich visualizations using Power BI or enhanced reporting services Native apps for Windows, iOS, and Android Touch-optimized data exploration and perfect scaling to any screen Easy collaboration on the go New offer: Uncover business insights through rich visualizations End-to-end mobile BI on any device SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 13 WindowsiOSAndroidHTML5

14. Enhanced Always On Availability Groups with native load balance In-memory OLTP Query Store Row-level security Dynamic data masking Always encrypted Stretch DB Enhanced Always On for DRaaS Temporal DB DBA support to provide data modeling and security support (RLS and Data Masking) Proactive support identifying bottlenecks and performance trends (Query Store) Advanced analytics combining relational with non-relational data (Polybase and R) Add BI to database offers (SSRS and Power BI) Enhance offers with managed services SQL Server 2016 combined with your value-added offers can help you address customer pain points around performance, security, and scalability. Service Provider example offers SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 14

15. For you For your customers SQL Server 2016 delivers many possibilities for you and your customers. Top reasons to sell SQL Server 2016 SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 15

16. Contact the experts at HPE SLMS for help on creating new SQL Server 2016 service offerings and optimizing the value of your licenses. Contact HPE at HPESLMSHosting@hpe.comHPESLMSHosting@hpe.com Visit HPE SLMS SPaRCHPE SLMS SPaRC Google+: HPESPaRCHPESPaRC LinkedIn: HPESPaRCHPESPaRC Twitter: HPESPaRCHPESPaRC SQL Server 2016 | © Copyright 2016 Hewlett Packard Enterprise Development LP 16