1. IMGA Board Meeting

3.  Final Sports Program  Venue Selection  Budget  Marketing and Promotional Plans  Final Athlete Targets Overview

4.  Sports were selected based on: o Venue capacities and venue potential in Vancouver o Local organizing assets – Provincial Sport Organizations o Expected numbers of potential athletes Final Sports Program

5. Final Sports Program – Alphabetical Archery Athletics Badminton Baseball Basketball Canoe Kayak Curling Cycling DanceSport Diving Field Hockey Golf Ice Hockey Judo Karate Lacrosse Rowing Rugby Soccer Softball Squash Swimming Taekwondo Table Tennis Tennis Triathlon Volleyball

6.  One of the goals of the games is to create a fun and engaging multisport atmosphere  Keeping all sports in clusters allows for a better creation of atmosphere  We have selected 5 Key Venue Clusters to host a majority of Sports: Venue Selection 1.UBC 2.Vancouver Convention Centre 3.Hillcrest 4.Kitsilano 5.Stanley Park

7. Venue Selection Map 1.UBC 2. Vancouver Convention Centre 3.Hillcrest 4.Kitsilano 5.Stanley Park Scale – Map Width is roughly 15 Kilometres 1 2 3 4 5

8. Budget Revenues Registration2,348,660 Partnerships1,349,333 Sponsorship500,000 Merchandising250,000 Government Funding500,000 Total Revenue4,947,993 Expenses Operations2,616,845 Marketing and Communications633,330 Human Resources995,200 Finance and Corporate Services440,148 IMGA Rights Fee200,000 Total Expenses4,885,523 Net62,470

9.  Marketing Goals o Drive online registration o Maximize out of town athlete numbers  Marketing Strategies o Leverage Canadian sport partners and networks – direct communication o Digital ad space and communications – see Marketing Partners o Collateral at events where possible (postcards, pamphlets, etc)  Marketing Partners – (con’t next page) Marketing and Promotional Plans

10.  With the intention of aligning with an agency that can directly support AMG’s current digital marketing priorities, and do so in an efficient manner to best leverage our resources, the successful company will have outlined a focused approach to their expertise and support, and bring forth an international track record of success in this area. o Electronic direct marketing, social media, website optimization, Online Ad space o In conjunction with partner networks and existing IMGA database – digital newsletters to send to over 1,250,000 email accounts Marketing and Promotional Plans

11. Final Athlete Targets  Target Number 10,000  By Sport: 1.Archery – 150 2.Athletics – 900 3.Badminton – 300 4.Baseball – 300 5.Basketball – 700 6.Canoe Kayak – 150 7.Curling – 400 8.Cycling – 200 9.DanceSport – 140 10.Field Hockey – 300 11.Diving - 100 12.Golf – 450 13.Ice Hockey – 1000 14.Lacrosse – 250 15.Judo – 150 16.Karate – 150 17.Rowing – 450 18.Rugby - 200 19.Soccer – 1000 20.Softball – 800 21.Squash – 120 22.Swimming – 600 23.Table Tennis – 300 24.Taekwondo - 100 25.Tennis – 300 26.Triathlon – 500 27.Volleyball – 700

12. End 15-4-9