1. ADVERTISING WATCH OUT FOR THESE GIMMICKS!

2. WE ALL NEED CERTAIN ITEMS IN ORDER TO LIVE, RIGHT?

3. BUT, WHICH WOULD YOU PREFER?

4. WHICH IS MORE APPEALING?

5. WHICH WOULD YOU BUY FOR A TODDLER FOR MEALTIME?

6. WE NEED ITEMS FOR CERTAIN FUNCTIONS. BUT COLOR, DESIGN, AND STYLE MAKE IT FUN. Note the use of bright colors, Clean lines, Appealing designs, and Bold graphics

7. WHAT ARE COMMON THEMES IN ADVERTISING?

8. REPETITION OF A NAME

9. USE OF CERTAIN EMBLEMS

10. ENHANCING A PRODUCT. http://www.youtube.com/watch?v=fUjz_eiIX8k

11. TESTIMONIALS

12. BOGO (BUY ONE, GET ONE FOR LESS)

13. COUPONS!

14. SWAG (STUFF WE ALL GET)

15. SLOGANS AND JINGLES -It’s finger-licking good. -Taste the rainbow. -You’re in good hands with ______. -Nobody better lay a finger on my __________. -__________. Eat fresh. -Give me a break, break me off a piece of that ________. -Think outside of the bun. -Have it your way.

16. “UP TO” AND OTHER HALF-TRUTHS

17. IMPLIED TRUTHS http://www. youtube.co m/watch?v= a5BUaUzcU Q0

18. SENSUAL ADS

19. SHOCK AND SURPRISE

20. CELEBRITY ENDORSEMENTS

21. VAGUE ADVERTISEMENTS “Gloss that’s sweet and flirty.” (Bonnie Bell Lip Gloss) “Our smoothest lip gloss ever.” “Kissably soft, silky light with beautiful, glossy, shimmering shine.”

22. RECIPROCITY, SCARCITY, AUTHORITY, COMMITMENT, LIKING, AND CONSENSUS http://www.youtube.com/watch?v=XtvHNfomZL8

23. YOU NEED TO DESIGN A STORE. -What do you like to do when you’re not in school? (Sports, hobbies, recreation, leisure activities, etc.) -What would you like to create? (non-existent animals, travel to exotic places, technology not yet used.) -What are some of the basics we all need? (clothing, food, beverages, shelter, household items)

24. COME UP WITH A NAME FOR YOUR BUSINESS. Have ten items for sale, with prices. How will your promote your business? Think of the advertising techniques that were just shown. How will you make people want to buy things from your store? Of course, keep it school- appropriate!

25. YOUR UNCLE GAVE YOU $10,000 TO SPEND- SO HAVE FUN. EVERYONE WILL HAVE TO WRITE TEN CHECKS TO TEN DIFFERENT PLACES. You’ll need to record all income and expenses on your check register.