1. 2031 Hampden Road, Flint, MI 48503 | Info@FarmRaiser.com | 202-327-1883 | www.FarmRaiser.com Reinventing the School Fundraiser! FarmRaiser

2. 2 FarmRaiser helps you raise money by selling healthy, local farm and artisan goods.

3. 3 Our Plan for the Next 30 Minutes 1.Introductions (5 min) 2.Three answers to your first question (5 min) 3.This is how we do it 10-min 4.Subverting the dominant paradigm 5 min (how FarmRaiser is making the world better ) 5.Resources and Questions

4. 4 A platform to connect student-led fundraisers with local farmers and artisans

5. 5 Product fundraising that doesn’t suck “As a parent, I just love what FarmRaiser’s done for my son and his school...he was so excited to help pack the blueberry preserves and to make sure we bought some for our family...” - Parent, Seattle, WA Sell things you would actually want kids to eat

6. 6 A path connecting kids to the local food system Include your classroom in the product selection. Teach students about seasonal produce and the local food system As kids learn how to sell organic produce or local artisan goods, they may start thinking about their own choices. “We want our kids to eat healthy food, but then we turn around and ask them to sell junk food to raise money...something doesn’t add up”

7. 7 A platform to strengthen your non-profit AND support your local food economy. Minimum profit: 45%; average profit:53% Over 85% stays in local economy

8. 8 Who is hosting FarmRaisers? FarmRaiser campaigns are held by many types of organizations: PTA/HSA organizations Classrooms (school gardens, food programming, field trips, materials, etc.) Sports Leagues and Teams Clubs and Associations Non-Profits Band Boosters FarmRaiser also works with National organization to help their affiliates host FarmRaisers.

9. 9 A average campaign with 25 students will sell $3,500 in products. The average customer transaction is $34.00 With great products, and active student champions, the numbers can get much bigger How much can we raise with a FarmRaiser?

10. 10 How soon can I start raising money with FarmRaiser?

11. 11 I’m Convinced. How do I start? 1.Register your school & create campaign 2.Work with cultivator to select great local products 3.Sell via mobile phones and website 4.Distribute products to supporters

12. 12 h What You Do Sign up for a FREE FarmRaiser account Choose products that your supporters will love Communicate important dates and Instructions to your group Engage students and supporters. Collect & Reconcile Cash/Check payments Lead Distribution Day What FarmRaiser Does: Provides real human customer service to guide you through the whole process Helps find and select great products from local suppliers Sets up your online market Provide marketing materials Organizes delivery of products Provides material for an easy distribution day. Farm FarmRaiser provides great support and fundraising tools

13. 13 Getting Started - Registration FarmRaiser.com  Get Involved  Start a Campaign

14. 14 Fully customizable with 3-5 products or make Combo Gift packs. Fastest way to see available products: Create a campaign right after registering! Hosting a FarmRaiser Selecting Products for your Market

15. 15 Special Products to Highlight Bundles & Kits – Great for Holiday and themed campaigns Cash Donation 90% of funds raised stay with the cause. Community Basket – Customers purchase a basket of food to donate to a local food bank or soup kitchen

16. 16 How do I get awesome products in my FarmRaiser? Products that will be available for your kiddos to sell can come from… Existing FarmRaiser suppliers in your local food scene (register and create a campaign to see these!) Existing FarmRaiser suppliers who produce (awesome!) products outside your hyper-local area but can ship them to you NEW farmers and artisans that you bring to our platform! Want your favorite local farmers and artisans to supply products for your FarmRaiser? Tell them. To bring your favorite hyper-local farmers and artisans onto our platform, find their contact info and send them this email (copy Lauren@FarmRaiser.com), hand them this flyer, and/or give them a call to let them know you’d like your students to sell their product! If you can connect them with me, we can most likely make their products available on our platform for your sale.this email Lauren@FarmRaiser.com)flyer

17. 17 Which farmers/artisans should I contact? There are likely LOTS of amazing healthy products in your local food system! Here’s some info that can help as you’re looking for farmers/artisans: Where to find farmers/artisans: Farmers’ Market Try product from farmers/artisans—share our flyer and get their cardflyer Helpful Websites: http://www.agrilicious.org/, http://www.localharvest.org/http://www.agrilicious.org/http://www.localharvest.org/ Slow Food! If you work with any great farms or artisans, please connect us! Top selling products: Fresh product (produce, plants and herbs, seeds) Locally roasted coffee Products in a jar/bottle: Honey, jams/jellies, maple syrup, salad dressings, etc. Locally made snacks (kale chips, apple chips, jerky, etc.) Work with a food hub or co-op? We love them! Not sure who to contact? That’s ok! Register with us or email me and we’ll have some suppliers for your FarmRaiser in no time.

18. 18 FarmRaisers: Gotta catch HOST ’em all! Seed sale! (duh)Seed sale! Your pic of awesome seeds! Baker Creek, Seed Savers, Terroir, High MowingBaker CreekSeed SaversTerroirHigh Mowing Plant sale Perfect for fall mums, holiday poinsettias, Mothers’ Day, and more! Let your Cultivator know if there’s local nursery in your area. Holiday sale Thanksgiving turkeys, holiday cheese boards, Valentine’s healthy treats, etc. Fresh Produce sale Seasonal veggie bags, local salad kits, apples in the fall, strawberries in the spring…talk to your cultivator about when to plan your fresh produce sale! Picnic or Festival-themed sale Put together a locally sourced picnic selection like this one for supporters to pick up at the event Community Service sale Students sell healthy local products in their FarmRaiser, then donate proceeds to a a great cause. Check out this example, which sent over $3,000 to Stop Hunger Now

19. To Champ or Not to Champ: That is the (important) Question Hosting a FarmRaiser 19

20. 20 Champ Perk 1: Adorable Customized Market

21. 21 Champ Perk 2: Mobile App Sales! Mobile App Sales are Great for large goals! Sales sync with web market-–all in real time Campaign tracker updates (perfect for incentives) App sales included in sales breakdown report and customer receipts for distribution Reach sellers through push notifications Accept check, cash, and credit cards Easy reconciliation at end of sale Perfect alternative to annoying paper forms Sell anywhere you have your phone or tablet “The app was so helpful because it made everything so easy. You could tell someone about your fundraiser and just take out your phone and sell them something in 2 seconds." -Lucy Voss, Traverse City, MI

22. 22 Instant Online Fundraising MarketInstant Online Fundraising Market: What if I don’t want champs? What does a champ-less sale look like? Examples of FarmRaisers without champs: PTAs Nonprofits and board campaigns Prerequisites for a great campaign without champs: Amazing email lists Access to multiple communication channels Willingness to message potential supporters frequently Which option is more likely to result in high sales? CHAMPS All FarmRaisers that have cleared $10,000 have had champs Champs aren’t always students—sometimes they’re teachers and parents Even just a few champs can make a big difference

23. 23 Paperless Sales = Happy Organizer FarmRaiser makes it easy to be green (boo printing!): 1.Web market shared via email and social media 2.App sales replace paper order forms and allow cash and check payments 3.We provide all reports and customer receipts at the end of the sale Paperless Sales = A happy, engaged organizer = More $$$ for your cause 1.Watch sales happen in real time so you always know how close you are to goal 2.Spend more time motivating your group 3.No deciphering questionable handwriting at the end of the sale Will my community freak out if they don’t have paper forms? ** Paper order forms can be made available.

24. 24 Paper Order Form: You can still go old-school Paper order forms and flyers available for download Organization responsible for all printing. Organizer responsible for entering orders before close of sale. Organizer is responsible for collecting and reconciling all cash and checks collected in the sale. Can be used with app and general market.

25. 25 Hosting a FarmRaiser Distribution Day Distribution day happens 1 – 2 weeks after sale ends Includes Parent Volunteers/Student involvement Pick-up or Delivery of Products organized by FarmRaiser Cultivator and Organizer. FarmRaiser provides easy to read reports and order forms.

26. 26 Creating Positive Change by changing the system FarmRaiser is a social enterprise – a for-profit company, with an inherent social mission. Here’s what we expect to do over the next 5 years: Support hundreds of small farms and local businesses with over $20 million dollars in additional revenue Connect hundreds of thousands of kids with the messages of healthy eating and local food, resulting in $60 million in reductions in diet-related health costs. 1,364,088 pounds of reduced sugar consumption across 2 million individuals Equivalent of about 227 elephants *source: Good Company certified Social Impact Projection -- August 2015

27. 27 Resources to Get Things Moving 1.VideoVideo 2.PTA PresentationPTA Presentation 3.One-PagerOne-Pager 4.BlogBlog 5.Quick Start GuideQuick Start Guide 6.Registration LinkRegistration Link 7.Email template for contacting local suppliersEmail template for contacting local suppliers

28. 2031 Hampden Road, Flint, MI 48503 | Info@FarmRaiser.com 202-327-1883 | www.FarmRaiser.com The Local, Healthy Way to Raise Money Questions: Lauren@FarmRaiser.com 28