1. 1 TATA MOTORS PRESENTED BY – ANON

2. WWHAT IS AN INDUSTRY ? Industry refers to the production of an economic good within an economy. TYPES OF INDUSTRY Economic sectors Primary sectors Secondary sectors Tertiary sectors Quaternary sectors 2

3.  The automotive industry designs, develops, manufactures, markets, and sells the world's motor vehicles.  The automotive industry is one of the most important economic sectors by revenue.  The term automotive industry usually does not include industries dedicated to automobiles after delivery to the customer, such as repair shops and motor fuel filling stations. 3

4.  FOUNDER - JRD TATA  HEADQUARTERS - MUMBAI,INDIA  KEY PEOPLE - RATAN TATA,CHAIRMAN  PARENT COMPANY - TATA GROUP  SUBSIDIARIES - JAGUAR AND LANDROVER  PRODUCTS - AUTOMOBILES AND ENGINES  REVENUE - 70,938.85 CRORES (2008-2009)  NET PROFIT - 1001.26 CRORES (2008-2009) 4

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9. Position Personnel Chairman Mr. Ratan N Tata Managing Director Mr. Ravi Kant Executive Director Mr. P Kadle Non- Executive Director Mr. R Gopalakrishnan Additional Director Mr. V R Mehta Directors Mr. N A Soonawala Mr. S M Palia Mr. S A Naik Mr. Nusli N Wadia Dr. J Irani 9 Individuals elected by a corporation’s shareholders to oversee the management of the corporation

10. 10  It provides excellent facilities for employees at plant locations.  It covers an area of 1200 acres and has quarters for all its workers.  Civic amenities make the township self sufficient.

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12.  2002-an auto policy was formulated by the Indian Government.  Auto fuel policy was formulated to meet emission norms.  To ensure a balanced transition to Indian economy and local industries at minimal risks. A weighted tax deduction of up to 150% for in house research and R&D activities.  They have to abide by all labor laws in the multiple countries where they have manufacturing plants. 12

13. The Indian economy has grown at 8.5% per annum. Establishment of India as a manufacturing hub, for mini, compact cars, OEMs and for auto components. Govt. has granted concessions, such as reduced interest rates for export financing.  Example: If the price of the aluminium required to make engine blocks goes up in Kenya, Tata has the option to get the aluminium from other suppliers in Europe or Asia who would normally get from for production in Ukraine or Russia. 13

14. Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money.  They also maintain a local market understanding and knowledge throughout the different markets Tata conducts business in. Some economic issues that Tata Motors face must also be looked at from a more localized perspective.  E.g. For instance, the market in India for cars is much different than the market for cars in Italy. For one, India has over one billion more people than Italy does, thus the market is much larger or not as limited. 14

15.  Tata motors is changing, adapting and evolving to stay competitive in the automotive game with their rapid growth and extensive R&D. Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial vehicle Tata Ace. Both run on lithium batteries.  It provides specialised engineering and design services, product lifecycle management and product-centric information technology services. 15

16.  In 2004, the acquisition of Daewoo Commercial Vehicle of South Korea.  In 2005, Hispano Carrocera – Spanish bus manufacturing company.  In 2006, TML has formed 51:49 Joint Venture with Marcopolo, Brazil-based global leader in bus body building.  In 2007, TML also formed a joint venture with Fiat.  In 2008, the acquisition of British Jaguar Land Rover (JLR) business. 16

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18. 18  It believes in providing customer satisfaction and safety.  They have an wide array of value added services that you could choose from.  It provides its customers with high performance automobiles.  It undertakes efficient and customer friendly sales and service network. A person, company or other entity which buys good and services produced by another person, company or other entity

19. 19 SUPPLIERSSUPPLY SAINT GOBAINGLASS JOHNSON CONTROLS SEATING FREUDENBERG ENGINE SEALING CAPARO INNER STRUCTURE PANELS ITW DELTAR OUTSIDE & INSIDE DOOR HANDLES TRW BRAKE SYSTEM CONTINENTAL AG GASOLINE FUEL SUPPLY SYSTEM DENSO WINDSHIELD WIPER SYSTEM There are also many other suppliers like the FICOSA, BEHR, MAHLE, TEXSPIN, BOSCH,HSI AUTO,DELPHI etc..which supply various other materials. A company which supplies parts or services to another company

20.  Tata Motors relies heavily on its sales in India.  Tata Motors now faces stiff competition from fellow compatriots like Mahindra, Maruti as well as multinational brands like Toyota and Chevrolet.  It has faced controversy over developing the ‘Nano’.  Ashok Leyland, Tata's biggest competitor in the Indian heavy commercial vehicle market 20 Any person or entity which is a rival against another.A company in the same or similar industry which offers a similar product or service

21. 21  Fiat and Tata already have a 50-50 joint venture in India.  They planned to launch SUV’s in Latin America in October 2007.  Tata’s partnership with ford to take over JLR is also categorized as strategic partnership. Party with which a long term agreement is reached for sharing of physical and/or intellectual resources in achievement of defined common objective.

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23. 23  It is an overall strong company that has found strength and expansion through its parent company, acquisitions and mergers.  It is overreaching by adding luxury brands to pair with the Nano, the worlds cheapest car.  They have grown internationally in selected markets

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