1. Product life cycle The stages through which a product passes form its development to being withdrawn from sale; the phases are research and development, launching the product, growth, maturity, saturation and decline.

2. A Human Being Life Cycle Conception Birth Childhood and Adolescences Mature adult Old age Death A Product Life Cycle Research and development Launch Growth Maturity Decline saturation

3. Open in Active Business SALESCOSTSCASHFLOW

5. Activity 1: Worksheet 1 match up the statements with the appropriate stage of the PLC.

6. Can you think of different ideas for how a product may stop declining ?

7. Extension Strategies

8. Product life cycle can be linked into the cashflow of a business Introduction – negative cashflow due to spending on advertising to launch the product Growth – positive as sales are increasing, however advertising spend is still high Maturity – positive as sales are high and stable and advertising is regular but has slowed down as people are aware of the product Decline – possibly still positive as some sales are being made but business may have stopped advertising