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Product life cycle The stages through which a product passes form its development to being withdrawn from sale; the phases are research and development,

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Presentation on theme: "Product life cycle The stages through which a product passes form its development to being withdrawn from sale; the phases are research and development,"— Presentation transcript:

1 Product life cycle The stages through which a product passes form its development to being withdrawn from sale; the phases are research and development, launching the product, growth, maturity, saturation and decline.

2 A Human Being Life Cycle Conception Birth Childhood and Adolescences Mature adult Old age Death A Product Life Cycle Research and development Launch Growth Maturity Decline saturation

3 Open in Active Business SALESCOSTSCASHFLOW

4

5 Activity 1: Worksheet 1 match up the statements with the appropriate stage of the PLC.

6 Can you think of different ideas for how a product may stop declining ?

7 Extension Strategies

8 Product life cycle can be linked into the cashflow of a business Introduction – negative cashflow due to spending on advertising to launch the product Growth – positive as sales are increasing, however advertising spend is still high Maturity – positive as sales are high and stable and advertising is regular but has slowed down as people are aware of the product Decline – possibly still positive as some sales are being made but business may have stopped advertising


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