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2. Using Boundless Presentations The Appendix The appendix is for you to use to add depth and breadth to your lectures. You can simply drag and drop slides from the appendix into the main presentation to make for a richer lecture experience. Free to edit, share, and copy Feel free to edit, share, and make as many copies of the Boundless presentations as you like. We encourage you to take these presentations and make them your own. Free to share, print, make copies and changes. Get yours at www.boundless.com Boundless Teaching Platform Boundless empowers educators to engage their students with affordable, customizable textbooks and intuitive teaching tools. The free Boundless Teaching Platform gives educators the ability to customize textbooks in more than 20 subjects that align to hundreds of popular titles. Get started by using high quality Boundless books, or make switching to our platform easier by building from Boundless content pre-organized to match the assigned textbook. This platform gives educators the tools they need to assign readings and assessments, monitor student activity, and lead their classes with pre-made teaching resources. Get started now at: If you have any questions or problems please email: educators@boundless.com http://boundless.com/teaching-platform

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4. Cost-Based Pricing Demand-Based Pricing Competitor-Based Pricing Markup Pricing Profit-Maximization Pricing General Pricing Strategies Pricing > General Pricing Strategies Free to share, print, make copies and changes. Get yours at www.boundless.com www.boundless.com/marketing/textbooks/boundless-marketing-textbook/pricing-8/general-pricing-strategies-62/

5. Free to share, print, make copies and changes. Get yours at www.boundless.com Appendix

6. Key terms Activity-Based Pricing Pricing based on all costs such as labor, building, and administration instead of only fixed costs. discretion The freedom to make one's own judgements. fringe Outside the mainstream. heterogeneity This term describes the uniqueness of service offerings. marginal cost The increase in cost that accompanies a unit increase in output; the partial derivative of the cost function with respect to output. The additional cost associated with producing one more unit of output. psychological pricing a marketing practice based on the theory that nominally different prices may be perceived differently Free to share, print, make copies and changes. Get yours at www.boundless.com Pricing

7. Competitor Analysis Companies that employ competitor-based pricing can use computer programs such as this to analyze market share. Free to share, print, make copies and changes. Get yours at www.boundless.com Flickr. "All sizes | Market Research Competitor Analysis Worksheet Templates - MS Word+Excel Screenshots | Flickr - Photo Sharing!." CC BY http://www.flickr.com/photos/ivanwalsh/5013831237/sizes/o/in/photostream/ View on Boundless.comCC BY http://www.flickr.com/photos/ivanwalsh/5013831237/sizes/o/in/photostream/View on Boundless.com Pricing

8. Cost-Plus Price Equation A cost-plus price will equal average variable costs plus average fixed costs plus markup per unit. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia. "Cost-plus pricing." GNU FDL http://en.wikipedia.org/wiki/Cost-plus_pricing View on Boundless.comGNU FDLhttp://en.wikipedia.org/wiki/Cost-plus_pricingView on Boundless.com Pricing

9. Diamond Deliveries bikes Our hypothetical company, Diamond Deliveries, delivers packages on bicycles. Free to share, print, make copies and changes. Get yours at www.boundless.com OpenCage Systems. "Flood of bicycle.Nagoya is strange!by OpenCage - 2014/02/03." CC BY-SA http://opencage.info/pics.e/large_9263.asp View on Boundless.comCC BY-SAhttp://opencage.info/pics.e/large_9263.aspView on Boundless.com Pricing

10. Price Skimming These are graphical representations of price skimming. Price skimming is sometimes referred to as riding down the demand curve. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Price skimming small." CC BY-SA http://commons.wikimedia.org/wiki/File:Price_skimming_small.png View on Boundless.comCC BY-SAhttp://commons.wikimedia.org/wiki/File:Price_skimming_small.pngView on Boundless.com Pricing

11. Total Profit Maximization This linear total revenue curve represents the case in which the firm is a perfect competitor in the goods market, and thus cannot set its own selling price. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikimedia. "Profit max total small." CC BY-SA http://commons.wikimedia.org/wiki/File:Profit_max_total_small.svg View on Boundless.comCC BY-SAhttp://commons.wikimedia.org/wiki/File:Profit_max_total_small.svgView on Boundless.com Pricing

12. Total Average Cost Equation The total average cost for a product is determined by dividing the total fixed costs (TFC) and total variable costs (TVC) by the quantity of the product produced, and then summing these together. Free to share, print, make copies and changes. Get yours at www.boundless.com Wikipedia. "Cost-plus pricing." GNU FDL http://en.wikipedia.org/wiki/Cost-plus_pricing View on Boundless.comGNU FDLhttp://en.wikipedia.org/wiki/Cost-plus_pricingView on Boundless.com Pricing

13. Attribution Wikipedia. "Psychological pricing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Psychological_pricingCC BY-SA 3.0http://en.wikipedia.org/wiki/Psychological_pricing Wiktionary. "heterogeneity." CC BY-SA 3.0 http://en.wiktionary.org/wiki/heterogeneityCC BY-SA 3.0http://en.wiktionary.org/wiki/heterogeneity Wikipedia. "Pricing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/PricingCC BY-SA 3.0http://en.wikipedia.org/wiki/Pricing Wikipedia. "Penetration pricing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Penetration_pricingCC BY-SA 3.0http://en.wikipedia.org/wiki/Penetration_pricing Wikipedia. "Price skimming." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Price_skimmingCC BY-SA 3.0http://en.wikipedia.org/wiki/Price_skimming Wikipedia. "Price discrimination." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Price_discriminationCC BY-SA 3.0http://en.wikipedia.org/wiki/Price_discrimination Wikipedia. "Psychological pricing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Psychological_pricingCC BY-SA 3.0http://en.wikipedia.org/wiki/Psychological_pricing Wikipedia. "Value-based pricing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Value-based_pricingCC BY-SA 3.0http://en.wikipedia.org/wiki/Value-based_pricing Wikipedia. "Product bundling." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Product_bundlingCC BY-SA 3.0http://en.wikipedia.org/wiki/Product_bundling Wiktionary. "fringe." CC BY-SA 3.0 http://en.wiktionary.org/wiki/fringeCC BY-SA 3.0http://en.wiktionary.org/wiki/fringe Wikipedia. "Competitor indexing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Competitor_indexingCC BY-SA 3.0http://en.wikipedia.org/wiki/Competitor_indexing OER Commons. License: Other http://www.oercommons.org/courses/pricing-spring-2010/viewLicense: Otherhttp://www.oercommons.org/courses/pricing-spring-2010/view Boundless Learning. "Boundless." CC BY-SA 3.0 http://www.boundless.com//marketing/definition/activity-based-pricingCC BY-SA 3.0http://www.boundless.com//marketing/definition/activity-based-pricing OER Commons. License: Other http://www.oercommons.org/courses/pricing-spring-2010/viewLicense: Otherhttp://www.oercommons.org/courses/pricing-spring-2010/view Wiktionary. "marginal cost." CC BY-SA 3.0 http://en.wiktionary.org/wiki/marginal_costCC BY-SA 3.0http://en.wiktionary.org/wiki/marginal_cost Wiktionary. "discretion." CC BY-SA 3.0 http://en.wiktionary.org/wiki/discretionCC BY-SA 3.0http://en.wiktionary.org/wiki/discretion Wikipedia. "Cost-plus pricing." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Cost-plus_pricingCC BY-SA 3.0http://en.wikipedia.org/wiki/Cost-plus_pricing Free to share, print, make copies and changes. Get yours at www.boundless.com Pricing

14. Wiktionary. "marginal cost." CC BY-SA 3.0 http://en.wiktionary.org/wiki/marginal_costCC BY-SA 3.0http://en.wiktionary.org/wiki/marginal_cost Wikipedia. "Profit maximization." CC BY-SA 3.0 http://en.wikipedia.org/wiki/Profit_maximizationCC BY-SA 3.0http://en.wikipedia.org/wiki/Profit_maximization Free to share, print, make copies and changes. Get yours at www.boundless.com Pricing