1. The World’s Largest Professional Network. By Janelle Odishoo Co-Founder of AnnounceMyMove.com www.linkedin.com/in/janelleodishoo

2. 150 million+ members Manage your professional identity Job Hunting Recruiting Market Research Build and engage with your professional network Prospecting/Lead Generation

3. Where Business Professionals Connect, Grow their Network, and Manage their On-line Reputation Connects people with friends and others who work, study, and live around them. Allows businesses to build a closer relationship with their customers and prospects. Instantly connect to what's most important to you. Follow your friends, experts, favorite celebrities, and breaking news. A micro blog allowing 140 character posts.

4.  Picture that POPS!  Create a Headline (keywords/phrases)

5.  Impacts SEO for Google Search  Online resume of work experience Tips – Last item entered will appear at the top List ALL jobs – makes connections List ALL real estate education  Create a Summary Tips – Complete Bio Add Specialties - be specific, use Buzz words Add white space - pleasing to the eye  Skills & Expertise

6. “The brand of you is not just what you broadcast about yourself, but what others say about you.” Reid Hoffman, Founder of LinkedIn “Brian's knowledge of the Nashville Real Estate market is incredible. It is obvious to anyone who knows Brian that his drive is to provide the best service possible, and he certainly delivers. Being a first-time home-buyer, I had many questions and concerns regarding my purchase. Brian addressed each concern with an honest response aimed at making sure I, his client, was truly informed before making a decision. Brian is a consummate professional and an absolute joy to work with. If you want a Realtor that will keep your best interests at the forefront of his job, Brian Copeland is your man.” August 10, 2009 Top qualities: Personable, Expert, High Integrity 3 rd John Michael W. hired Brian as a Real Estate Agent in 2008John Michael W. Brian Copeland, REALTOR Nashville & Beyond

7. One can only maintain 150 connections at one time. Technology is making this less relevant. Make Unlimited Connections on LinkedIn! Once above 500 contacts, it will only say 500+ connections.

8. Invite friends via email Colleagues Alumni People you may know Request an introduction Connect through groups Tag contacts to build a professional rolodex

10. Growing your connections every day – your total reach grows exponentially!

11. Inbox of messages similar to email or the personal message system on Facebook. Compose private messages to a maximum of 50 people who are a 1 st connection.

12.  Interesting articles  Open ended questions  Polls  Local/Regional/National Housing Stats  Breaking news in your community  Business events you are hosting  Your Listings  Info about people in your business network Unlike Facebook or Twitter People expect the content to be business related. Just like Facebook & Twitter Post in real time and engage throughout the day!

13. Learn the TOP 10 things Local Thought Leaders are doing to grow their real estate business on LinkedIn!!

14. 1. Use the LinkedIn message system to set up breakfast and lunch appointments. 2. Research clients before you meet with them. 3. Change/add to your profile once a month. 4. Request introductions/make introductions.

15. 5. Interesting/relevant content goes viral! Harvest content through… 6. ! Other sources?

16. 6. Post content strategically to track results!

17. 7. Research companies in your area and connect with the HR directors – be their Realtor of choice for relocation!

18. 8. Manage your time through mobile apps – LinkedIn’s app is awesome!

19. 9. Know and work your strategy…Master the Art of Posting!  Build a referral network of top agents inside and outside your area?  To increase your relocation business?  To be known as the vacation homes/rentals specialist?  Build your commercial real estate business?  Be the community ambassador – the “go to” person for your area?

20. It’s a captive audience for content sharing and multi-way conversations!!  Join local and national groups – you can join up to 50  Connect with key people through Groups  Start your own group! – you can manage up to 10

21. Groups are like an on-line Chamber of Commerce or business networking virtual meeting with a narrow focus or interest. Communication is more efficient than Facebook. Everyone is EXPECTED to talk about business!

22. Facebook Pages vs. LinkedIn Groups Agent Facebook Pages – average UNDER 200 followers LinkedIn Groups – potentially THOUSANDS of members! What kinds of groups to join? Connect with Alumni Groups, Employer Groups, Linked City/County Groups, Job and Career Network Groups, National Association of Realtors, The Real Estate Networking Group, the Local CRS Chapter Group, etc.

23. Last Quick Tips:  Contribute to group discussions and make new discussion posts at least a couple of times a month.  Make posts with high quality information about your area that is not easy to get – position yourself as the EXPERT in your community or area of specialty.  Posts are shared via email with ALL members – maximizing your reach without the issue of spam, and it’s FREE!  Don’t automate posts through ping.fm or hootsuite! The conversation is different here than on Facebook or other social media sites. Most Importantly… Put more effort into the things you’ve learned here on LinkedIn and see exponentially more business revenue growth in 2012!