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India.  South Asia  Area: 3,287,590 km 2  1.2 billion people  Business language = English  Official language = Hindi  Hinduism  80%  Newly industrialized.

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Presentation on theme: "India.  South Asia  Area: 3,287,590 km 2  1.2 billion people  Business language = English  Official language = Hindi  Hinduism  80%  Newly industrialized."— Presentation transcript:

1 India

2  South Asia  Area: 3,287,590 km 2  1.2 billion people  Business language = English  Official language = Hindi  Hinduism  80%  Newly industrialized country  Challenges: poverty, corruption, malnutrition,…

3 Greeting  Handshake or Namaste  Business cards translated into Hindi on one side  Receive and give with your right hand

4 During a meeting  Hierarchy plays a key role  Greet the most senior person first  Meetings start with some conversation  Favorable topics: cricket, Bollywood, latest business news, etc.

5 Punctuality  Slower, informal pace when it comes to business  Family responsibilities > business

6 Men  button-down shirt, trousers and a jacket or tie  full sleeved shirt with a tie  IT sector: more casual  Western executives: light summer suits and cotton shirts

7 Women  pant-suits and long skirts which cover the knees  neckline of the blouse or top should be high  a salwar-suit is also acceptable for business dress

8  Indians only deal favorably with those they know and trust  good relationship must be founded with future partners  Gift

9  Decisions are made at the highest level  Intuition, feeling and faith  Be patient  Avoid pressure tactics  Dislike to saying “no”  “We’ll see”, “possibly”  Could mean a “no”  Closing of the deal: celebration dinner

10  Hierarchy  Act like a boss  Give explicit instructions  Micro-management


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