1. © 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T Mobile Audience Network AT&T AdWorks Mobile Prepared for: Ansible, Sudafed August 20, 2013

2. © 2011 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T Meet Sudafed’s Objectives with AT&T Sudafed’s Goals: Extend TV presence: Use TV audience targeting data to reach the audience who watched programming where Sudafed ran TV Spots, extending TV presence and maximizing frequency on mobile devices Brand Perception: Drive awareness and increase favorability amongst target audience while enforcing Sudafed’s position as the sinus authority 2 Benefits: 1 st Party Set Top Box Data: AT&T uses exclusive U-Verse set top box data which is not sold to third parties affording data customizations and passing cost savings on to the client 1 st Party Mobile Sub ID: AT&T mobile Sub ID is a device ID imbedded in every AT&T smartphone (over 70 million subscribers) that only AT&T can access. Sub ID does not expire and cannot be erased like online cookies can affording a more stable way to link TV data to mobile users Mirror TV schedule: Drive incremental reach and compliment TV schedule with smartphone and tablet pre-roll AT&T AdWorks Solutions: AT&T U-Verse TV/Mobile Reflection: AT&T AdWorks uses proprietary data from over 12 million AT&T U-Verse set top boxes to target mobile audiences by which shows they watch on TV AT&T mobile and tablet pre-roll: videos run after the user selects content to view and before the content is shown. Available for both WAP and in app

3. © 2011 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T Reflection Find TV audiences online and mobile Target audiences online or mobile based on their TV viewing habits with AT&T AdWorks Reflection SM using aggregate viewership data from more than 12MM U-verse® set-top boxes. Use proprietary first party data to extend the reach and frequency of your TV campaign to similar users online Create consistent messaging across TV and online by leveraging your existing TV creative for online video ads Use proprietary first party data to extend the reach and frequency of your TV campaign to similar users online Create consistent messaging across TV and online by leveraging your existing TV creative for online video ads 3 Note: Set-top box numbers current as of Sept. 2012

4. © 2011 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T AT&T TV/Mobile Reflection Targeting: Proposed Sudafed Schedule 4 Based on Sudafed’s TV spending in 2010 and 2011, according to Kantar, we have proposed the following selection of TV shows as an example of what the show targeting would look like. We can of course make changes to the show selection when Sudafed has finalized their 2014 TV schedule as well as tap into U-Verse data to provide additional insights and recommendations Today Show, Good Morning America, NCIS, The Biggest Loser

5. © 2011 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T AT&T TV/Mobile Reflection – Differentiators 5 AT&T U-Verse set top box data is exclusive to AT&T and is not sold to third parties Since AT&T doesn’t have to buy the TV data, no additional costs are passed on to the client AT&T can customize and manipulate the TV data based on client needs as its not pre- packaged AT&T operates the largest IPTV product in the country and has in depth insights & understanding of TV behavior AT&T U-verse® is the ONLY provider that is 100% IP-based, which means… Unparalleled signal quality and crystal clear picture Award winning, intuitive user experiences Industry leading connection speeds High-tech set-top box hardware and state- of-the-art software More opportunities to interact, personalize & control the viewing experience

6. © 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T AT&T Mobile Sub-ID Demographic Data Consumer Behavior Data Mobile Account Data What is the subscribers age and gender? What is their occupation? What is the level of household income? What languages do they speak? How many devices are under contract? Are they using a feature or Smartphone? When does the mobile service contract expire? Do they have an unlimited data plan? When was the last phone upgrade? With reliable, qualified AT&T subscriber data we know a lot about our 70M+ mobile subscribers… Do they own a credit card? Do they own a travel credit card? Are they an empty nester? Do they live in a home or apartment? Over 250+ demographic, psychographic and contextual audience segments 4G 3G AT&T mobile Sub ID is a device ID imbedded in every AT&T smartphone that only AT&T can access. Each Sub ID is linked to the subscriber’s billing information affording verified targeting directly to AT&T subscribers

7. © 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T 7 AT&T AdWorks Mobile Audience Network Video User browses content When user clicks on content, ad comes up User then resumes their content experience after ad exposure Mobile Video Pre-roll

8. © 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T 8 AT&T AdWorks Tablet Audience Network Video User browses content When user clicks on content, ad comes up User then resumes their content experience after ad exposure Tablet Video Pre-roll

9. © 2012 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T The AT&T AdWorks Audience Network Toyota can reach a network of premium publishers across the web for standard banners, rich media and pre-roll video. 9 Maintaining your brand integrity is our priority. We won’t place your ads where we wouldn’t place ours. AT&T AdWorks Deliver your optimized media plan across the AT&T Audience Network Sample Site List

10. © 2011 AT&T Intellectual Property. All rights reserved. Proprietary Information of AT&T performance trust scale A proven mix to help turn Higher Intelligence into Higher Return for your brand Brett Goldslager Director of Sales 212-709-5152 Brett.Goldslager@att.com thank you 10