1. Opinion Space visualizing social media for insight and innovation Ken Goldberg, UC Berkeley (@Ken_Goldberg)

2. “The world spends over 110 billion minutes per month on social networks and blog sites.” - NielsenWire, June 2010

3. The pain: a deluge of data! 20 sec. per comment X 35,387 comments = 8 days

4. Our Approach 1. Visualization2. Level Playing Field 3. Wisdom of the Crowds4. Game Structure

5. Benefits For Organizations Understand the diversity of their community Engage their community – Solicit feedback and creative suggestions – Rapidly identify patterns, insightful ideas For Community Members Understand relationships with other community members Engage with a diversity of viewpoints and ideas Learn, Express ideas, and be Heard hybrid vigor

7. Step 1: Enter your opinions and response

8. Step 2: Visualize your position

9. Step 3: Read and rate others users

10. The competition:

11. Partners thus far "Opinion Space will harness the power of connection technologies to provide a unique forum for international dialogue. This is... an opportunity to extend our engagement beyond the halls of government directly to the people of the world." - Secretary of State Clinton

12. 2010 Venture Labs Winner

13. opinion.berkeley.edu Project Statement: (1) Data Analysis: Study data from existing Opinion Space applications to identify patterns, correlations. (2) Algorithm Development: Develop Extensions of Existing O.S. System, mobile application, tablet, etc. (3) Competitive Analysis: Study related tools and approaches and compare with Opinion Space. (4) Identify New Applications (Political Campaigns, Polling, Education) and characterize Market Potential.

14. Opinion Space: Crowdsourcing Innovation Scalability: N Participants, N Viewpoints Each Viewpoint is n-Dimensional Dim. Reduction: 2D Map of Affinity/Similarity Insight vs. Agreement: Nonlinear Scoring N 2 Peer-to-Peer Reviews Ken Goldberg, UC Berkeley Alec Ross, U.S. State Dept

15. Questions? Opinion Space Ken Goldberg, UC Berkeley (@Ken_Goldberg)