1. Welcome! ‘Building Communities ahead of the Brickwork’

2. The ExtraCare Charitable Trust - established in 1988 The Charity supports over 4,400 older people 14 villages and 17 housing schemes 6 villages in development Across the Midlands and the North of England ExtraCare?

3. Our Focus Today

4. The Facts Development Cost: £46m (Build £39m) Partners: Department of Health £3.5m Homes & Community Agency £4.85m Milton Keynes Council ExtraCare Charitable Trust Eligibility: Predominantly local older people

5. The Facts Opened in two phases: 2012 - 2013 18 Health & Leisure Facilities 300 Apartments and 350+ Residents Outright purchase: 112 Shared Ownership: 113 Rent: 75

10. Key Services Care Also includes: Dementia Service Well-being Service Care at Home Service

11. Key Services Hospitality: Restaurant/Cafe Bar Housekeeping: Village and Home

12. Key Services Activity: Fitness Gym ‘Interest Groups’ linked to facilities Village events and ‘traditions’ Volunteering: Resident involvement

13. Typical prices at opening (2012): 1 bed apt (50% shared ownership): from £78,750 2 bed apt (full purchase): from £177,900 Larger 2 bedroom apt (full purchase: >76sqm): £200k – 250k+ 1 bedroom rental apt: ~ £115pw

14. Purchasers (or their estate) receive: The price they paid for their apartment minus: A long term maintenance charge (1% p.a. capped at 10 years) Administration fee Leaving The Village

15. Additional Charges Typically: Maintenance, service and community, amenity Depending on circumstances and tenure: £25.26 to £93.17 p.w. Affordability: For a tenant on maximum pension credit, the cost may be ~ £25p.w.

16. Build a community ‘ahead of the brickwork’ Foster social interaction and activity Link these elements to the sales and rental application process Holistic Approach + Strong Teamwork Strategy

17. Goals we aim for: Ensure a 1,000+ household database of hot leads 24 months before opening Ensure Village sales programme is 80% reserved at opening Create a satisfied, sustainable community to propagate a successful re-sales programme Marketing The Village

18. Minus 24 Months: Direct mail to 25,000+ local targeted households Focused targeted advertising Invite people to a Friends Information Day Database Build

19. Minus 20 Months: Plans, model and movie Resident involvement Describe offer & timescales (Research audience interest LA reassurance/product research) Information Day

20. Minus 18 months to opening (Monthly): Information Days Created a Friends Club: Updated on the: Build progress Village lifestyle and services Application information Friends Meetings

28. Minus 12 months to opening: Visit Village Show Homes and apply Presentation with a breakdown of prices and costs Meet other residents and visit other Villages Free benefits check & well-being check Support with estate agents, removals, moving in Applications Process

29. Minus 24 months, on-going: Bi-annual Village Life Magazine Website and social media updates Media involvement Public Relations

31. Ensure a 1,000+ household database: Currently: 1,914 households Ensure Village 80% reserved on opening: 100% reserved Propagate a successful re-sales programme: Waiting list: 242 households Friends Club & Gym Membership: 302 members Outcomes

32. Benefits Creating consumer communities ensures: Applicants better informed Early occupancy helps offset costs Earlier loan repayment Friends provide an invaluable wealth of knowledge, advice and support

33. Learning Need to invest in early marketing, sales, recruitment & operations Need to use more routes to market Balance between accuracy of information versus social setting

34. Challenges Meeting mutual expectations (equality and diversity) Fulfilling care occupancy can be a challenge Need to generate more community involvement and income to support services and facilities

35. Thank you