1. 1 FP43 and MB2K Wireframe Schematics 2/4/09 Table of Contents: FP43 Wireframe Variations:pages 2-17 MB2K Wireframe Variations: pages 18-22 The following schematics provide various configurations of the FP43 (Flip or Topper) and MB2K menu board hardware. Schematics can be adapted to local co-op menus and messaging efforts For More Information: P.O.P., carriers and translites: Call IMS-Schwartz Worldwide at 1-800-937-7671. After hardware replacement make sure your store profile has been changed within the database. A correct profile ensures accurate POP sizes and future hardware deliveries. For MB2K and FP43 menu board hardware and menu strips: Call Florida Plastics at 1-800- 499-0400. Order optional menu strips, blank menu strips and any menu board replacement parts needed for worn, faded or damaged menu strips from Florida Plastics.

2. 2 FP43 Wireframe Variations:

3. 3 FP-43 w/Flip 4th Panel - 11 EVM (Rotates for breakfast EVM’s) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

4. 4 FP-43 w/Flip 4th Panel - 13 EVM (Rotates for breakfast EVM’s) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

5. 5 FP-43 w/Flip 4th Panel - 24 Hour (current layout; see pg 6 for REVISED layout) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo 10:30 pm - 10:30 am : show Breakfast EVMs 10:30 am - 10:30pm: show Promos

6. 6 FP-43 w/Flip 4th Panel - 24 Hour (REVISED Layout) 10:30 pm - 10:30 am : show Breakfast EVMs 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert 10:30 am - 10:30pm: Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

7. 7 Static FP-43 w/Pre-Sell - 11 EVM (TriView Recommendation - Add Permanent Backlit Pre-Sell) Pre-sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

8. 8 Static FP-43 w/Pre-Sell - 13 EVM (TriView Recommendation - Add Permanent Backlit Pre-Sell) Pre-sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

9. 9 Static FP-43 - 11 EVM (TriView Recommendation – if you can’t add pre-sell) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish #1 Spot NATIONAL PROMOTION #2 Spot LOCAL PROMOTION Or McCafe Core Beverage Menu Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

10. 10 Static FP-43 - 13 EVM (TriView Recommendation - if you can’t add pre-sell) 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 2. Two Cheese 3. QPC 5. BNT 6. Dbl Cheese 7. Ranch 9. Classic 8. Club 4. DQPC 10. SSC 11. Chicken Selects 12. 10 pc McNug 13. FOF #1 Spot NATIONAL PROMOTION #2 Spot LOCAL PROMOTION Or McCafe Core Beverage Menu Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

11. 11 FP-43 w/ Topper - Breakfast w/ Bagels EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Platters Choices 3: BEC Biscuit HB/Coffee1. Egg McMuffin 2. SME 4. SBE 5. SSCB 6. BEC McGridd 7. SEC McGridd 8. Saus McGridd 9. McSk Burrito Saus 10. McSk Burrito Steak 11. BEC Bagel 12. Steak EC Bagel Sub Message #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

12. 12 FP-43 w/ Topper - Breakfast w/o Bagels EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Choices Platters 3: BEC Biscuit HB/Coffee1. Egg McMuffin 2. SME 4. SBE 5. SSCB Choices 6. BEC McGrid 7. SEC McGrid 8. Saus McGrid 9. McSk Burr 10. 2 Saus Burr Platters Sub Message #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

13. 13 FP-43 w/Flip 4th Panel & COD (Rotates for breakfast EVM’s) COD CORE BEVERAGE MENU Until McCafe {Junior Pocket Carrier to hold translites Shipped per profile stores) PROMO 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices #1 Spot NATIONAL PROMOTION #2 Spot LOCAL PROMOTION #3 Spot LOCAL PROMOTION (becomes Core Beverage after McCafe lanuches) EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

14. 14 Static FP-43 w/ COD COD CORE BEVERAGE MENU Until McCafe {Junior Pocket Carrier to hold translites Shipped per profile stores) PROMO 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

15. 15 3-Panel FP-43 w/Flip Panel 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices #1 Spot NATIONAL PROMOTION (or Local after McCafe launches) #2 Spot LOCAL PROMOTION Until McCafe #3 Spot CORE BEVERAGE MENU EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish (Rotates for breakfast EVM’s) Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

16. 16 3-Panel FP-43 w/Pre-Sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices #1 Spot NATIONAL PROMOTION (or Local after McCafe launches) #2 Spot LOCAL PROMOTION Until McCafe #3 Spot CORE BEVERAGE MENU EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish Pre-Sell Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

17. 17 3-Panel FP-43 w/Flip Panel and Pre-Sell Pre-sell 5. SSCB 6. BEC McGriddle BVM Offer 1. Egg McMuffin 2. Sausage McMuffin With Egg 3. BEC Biscuit 4. Sausage Biscuit With Egg 7. SEC McGr 8. Saus McGri 9. McSk Burr Saus 10. McSk Burr Steak 11. BEC Bagel 12. Steak EC Bagel Platters and Choices EVM Offer 1. Big Mac 3. DQPC 4. Big N’ Tasty 6. Club PCS 7. Classic PCS 8. SSCS 10. 10 pc McNuggets 9. Chick Selects 2. QPC 5. Ranch BLT PCS 11. Filet-o- Fish (Rotates for breakfast EVM’s) #1 Spot NATIONAL PROMOTION #2 Spot NATIONAL or LOCAL PROMOTION #3 Spot LOCAL PROMOTION Full Insert LOCAL BEVERAGE PROMO Half Insert CORE BEVERAGE Menu Half Insert McCafe Or LOCAL PRODUCTS Full Insert Dollar Menu: 6 menustrips Pocket 1: Happy Meal Pocket 3: Salads/Snacks/Sandwiches Salads Snacks/Sandwiches Pocket 2: Desserts Core Menu Promo Core Menu Promo

18. 18 MB2K Wireframe Variations:

19. MB2K Lunch/Dinner (11 EVM) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Happy Meal Menu #3 Spot: Salad/ Snack Wrap Menu Dessert Choices Beverages Logo Chips Milk (choc or white) Apple Juice Water Happy Meal/Might Kids Chzburger DblChz McNuggets 4pc 6 pc Logo Chips OJ Coffee Sm Med Lg Hamburger Happy Meal Choice 1: Big Mac 2: QPC 3. Dbl QPC 4. BNT 5: Ranch BLT 6: Club 7. Classic 8. SSC 9.. Chicken Selects 10. 10 pc McNugget 11. Filet-O- Fish Dollar Menu McDouble McChicken Parfait Side Salad Sm Fries Soft Drink 2 Pies Sundae Sandwiches Chicken Selects 3 5 10 Hamburger ChzBurger Mc Nuggets 6 10 20 French Fries Sm Med Lg Dbl. Cheeseburger

20. MB2K Lunch/Dinner (13 EVM) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Happy Meal Menu #3 Spot: Salad/ Snack Wrap Menu Dessert Choices Beverages Logo Chips Milk (choc or white) Apple Juice Water Happy Meal/Might Kids Chzburger DblChz McNuggets 4pc 6 pc Logo Chips OJ Coffee Sm Med Lg Hamburger Happy Meal Choice 8. Club 9. Classic 1: Big Mac 2. Two Cheese Burger 3. QPC 4. Dbl QPC 5. BNT 6. Dbl Cheese Burger 7. Ranch BLT 10. SSC 11. Chicken Selects 12. 10 pc McNuggets 13.. Filet-O- Fish Dollar Menu McDouble McChicken Parfait Side Salad Sm Fries Soft Drink 2 Pies Sundae Sandwiches Chicken Selects 3 5 10 Hamburger ChzBurger Mc Nuggets 6 10 20 French Fries Sm Med Lg Dbl. Cheeseburger

21. MB2K Breakfast (with Bagel) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Local Promotion #3 Spot: Platters Menu Breakfast Choices Breakfast Sausage McMuffin Breakfast Burrito Hash Browns Cinnamon Melts Beverages Color Chips Milk (choc or white) Apple Juice Water Color Chips OJ Coffee Sm Med Lg Dollar Menu Parfait $1 2 Pie $1 Sausage Biscuit 9. McSkillet Burrito 10. Two Saus Burritos 1: Egg McMuffin 2: Saus McMuffin W/ Egg 3: BEC Biscuit 4: Saus Biscuit w/ Egg 5. SSCB 6. BEC McGriddle 7. SEC McGriddle 8. Saus McGriddle 11. BEC Bagel 12. SausEC Bagel Sub. Message

22. MB2K Breakfast (without Bagel) #1 Spot: National Promotion #2 Spot: Local Promotion #4 Spot: Local Promotion #3 Spot: Platters Menu Breakfast Choices Breakfast Sausage McMuffin Breakfast Burrito Hash Browns Cinnamon Melts Beverages Color Chips Milk (choc or white) Apple Juice Water Color Chips OJ Coffee Sm Med Lg Dollar Menu Parfait $1 2 Pie $1 Sausage Biscuit 1: Egg McMuffin 2: Saus McMuffin W/ Egg 3: BEC Biscuit 4: Saus Biscuit w/ Egg 5: SSCB 6: BEC McGriddle Sub. Message 9: McSkillet Burrito 10: 2 Saus Burritos 7: SEC McGriddle 8. Saus McGriddle