1. Israel Business Proposition and Supporting Messages

2. Here you will find Israel's business proposition in the fields of Trade and Investment, as they appear in the Israel Brand Book published by the Israel Ministry of Foreign Affairs. In addition, you will find several stand-alone supporting messages you can copy-paste into your own presentations to leverage your "pitch".

3. Trade Israel's Promise to Business Partners: "Future-proof Innovation"

4. Israel’s creative energy manifests in its private sector as a robust, research based approach to innovation, which is responding to the pressures and demands of an increasingly globalized world. Israel will install in its business partners the same future-proof approach to innovation that characterizes the approach of its own entrepreneurs. That future-proof innovation is embodied in Israeli products and services too. Trade Future-proof Innovation

5. Trade Supporting Messages Advanced technologies developed in Israel are in great demand, and many Israeli-developed applications can be found in the products of multinational companies throughout the world, in communications, computers, information systems, medicine, optics, consumer goods and software sectors. Business infrastructure in Israel is world-class, boosted by the diversity of successful businesses, from multinational corporations with their own R&D production facilities to real estate firms. Israel innovates at a remarkable rate, ranking 3 rd in the world (based on the Global Competitiveness Report of the World Economic Forum 2014-2015). Past inventions include Instant- Messaging technology, life-changing medical diagnostic equipment (including MRI), cyber security, agricultural technology and many more.

6. Trade Supporting Messages Israel’s CEOs, business executives and managers make strong business partners with international firms because they exemplify a combination of global experience and entrepreneurship. Israel’s Ministry of Trade has implemented an industrial R&D cooperation program which aims to connect Israeli start-ups with multinational companies helping them grow and strengthen competitive advantage. Israel produces a high level of research, both in terms of volume and quality. In 2015 its R&D activity accounted for 4.2% of its GDP, second only to South Korea. The expenditure on R&D per capita in 2015 was $1,357, the highest in the world.

7. Investment Israel's Promise to Investors: Making it Really Happen

8. Investing in Israel means investing in creative energy, in projects and initiatives that are responding to changing global conditions, employing workers who are literate and smart, with interests based on the right kind of risk (informed, professional market and business risk, not political or fiscal). This is why Israeli investments work even in times of global economic crisis. Investment Making it really happen

9. Investment Supporting Messages Israel maintains a liberal and open Foreign Direct Investment regime, with foreigners facing very few legal restrictions. The government encourages foreign investment by offering generous incentives including low cost investment grants, tax benefits and exemptions for foreign investors through the Law for the Encouragement of Capital Investments. The number of start-ups in Israel (over 6,000) is second only to that of the U.S. and "resembles Silicon Valley more than any other place in the world“, according to Bill Gates, founder of Microsoft. The government offers generous assistance to both high technology and other start-ups, to subsidize R&D and capital spending.

10. Investment Supporting Messages Israel has an effective system for bringing ideas and innovations to market. This know- how is supported by a thriving venture capital industry, ranking 2 nd in the world for venture capital availability. In 2015, $3.5 billion was raised from venture capitalists and 69 companies were sold for the total sum of $5.4 billion. Israel is an export-driven country led by its high-tech sector, with over 3,000 indigenous R&D-driven high technology firms accounting for almost half of Israel's billions of dollars' worth of high tech exports. Much of what Israel sells to the world is based on inventions at places like the Weizmann Institute of Science, the Israel Institute of Technology (the Technion) and the Hebrew University of Jerusalem.

11. Investment Supporting Messages Israeli culture places a premium on risk-taking and entrepreneurship, whilst compulsory military service prepares individuals for the corporate, team-orientated environment. This explains why Israelis are so successful in the field of hi-tech. Israel's scientific and technological achievements are further strengthened by the presence of international R&D centers of world- leading technology firms. These include Intel, Microsoft, IBM, Motorola, Google, Philips, Oracle, Siemens, HP, Samsung and more. 74 Israeli companies are currently traded on the NASDAQ stock exchange, one of the largest representations for a non-U.S. economy.

12. Let’s Make it Really Happen! ww w.vibeisrael.com