1. High-level missions and other events Update Civil dialogue group 9/12/2015

2. Agenda 1.GI Campaign in China 2.High Level Mission to Colombia and Mexico 3. High Level mission to China and Japan

3. GI Campaign in China: main campaign elements Launch event on 6/5/2015 at the EU Delegation in Beijing in the framework of the celebrations for the 40y of diplomatic relations between EU and China Consumer roadshow in 7 shopping malls 2 business seminars 2 product tasting events Study trip in the EU for Chinese officials/media Online information and promotion

4. Launch event Date: 6 May 2015 Campaign launched by HRVP Mogherini

5. Launch event Some statistics: 1500+ Visitors at the stand 52 Journalists from 40 Media 6 Producer Representatives 16 GI products were sampled and 48 were represented from 11 Member States Event generated 98 articles in print and online press (total value over 150.000 EUR)

6. Roadshow in Beijing at seven different high traffic shopping malls – 9-10 May 2015 – 13-14 June 2015 – 11-12 July 2015 – 26-27 September 2015 – 17-18 October 2015 – 14-15 November 2015 – 5-6 December 2015 Roadshow

7. Roadshow

8. Roadshow Roadshow statistics (May-November) Number of visitors: more than 12.000 Number of GI products sampled: 74 (several more displayed) Number of Member States providing products: 13 (but several more represented in products included in recipes)

9. Wine tasting event Date: 23 September 2015 Venue: Isola (Italian restaurant in Beijing) Guests: Chinese buyers, importers, distributors and media in the wine industry Total attendees: 30 persons 7 GI wines represented from 5 Member States (CY, DK, ES, FR, IT)

10. Wine tasting event

11. Study visit to Europe Dates: 26-31 October 2015 MS to be visited: Portugal and the UK Attendees: Chinese lifestyle, food and beverage media and key opinion leaders Total attendees: 10 persons Production areas to be visited: – PGI Rutland Bitter beer (UK) – PDO White Stilton cheese/ Blue Stilton cheese (UK) – PDO Port wine (PT) – PDO Azeite de Tras-os-Montes olive oil (PT) – PDO Douro wine (PT)

12. GI Spirit drinks tasting event Date: 16 November 2015 Venue: Embassy of Poland in Beijing Number of attendees: 87 Number of GI drinks represented : 12 from 9 Member States

13. GI Spirit drinks tasting event

14. Seminars on EU GI products EU GI Quality Scheme Workshop (I) – Networking – Date: 18 November 2015 – Venue: World of Food fair, Beijing – 30 participants (up to 15 Chinese buyers and media and up to 15 EU GI producers) Workshop on the European GI system for Chinese authorities and professional buyers – Date: 9 December 2015 – Where: Anhui Province, China

15. Other campaign elements http://tastesofeurope.eu/

16. Upcoming events First half of 2016: High level mission to Colombia and Mexico High level mission to China and Japan Second half of 2016: Indonesia and Vietnam

17. Upcoming events High Level Mission to Colombia and Mexico – 7-12 February 2016 – Mission of Commissioner Hogan with business delegation of approx. 35 business representatives from the EU. – Applications closed: more than 50 received from companies/organisations based in 12 MS Contact: agri-promotion-business-delegation@ec.europa.eu

18. Upcoming events High level mission to China and Japan – 16-22 April 2016 – Mission of Commissioner Hogan with business delegation of approx 35 persons. – Invitations will be sent in January.

19. Thank you for your attention Questions? Contact: agri-promotion-business-delegation@ec.europa.eu