1. CONTACT PERSON Prof. José-Fernán Martinez jf.martinez@upm.es jose-fernan.martinez@mdh.se AFarCloud Aggregate Farming in the Cloud

2. MAIN GOAL Engaging urban people with rural areas and creating the next generation of agriculture economy in terms of productivity, cost-effectiveness, manual labour reduction and rural renaissance, going back from “FarmVille” to reality. Industrial application domains : 1. Enhancement of field reconditioning activities 2. Remote Crop and livestock monitoring and control assistance 3. Automation of laborious and/or repetitive tasks José-F Martinez jf.martinez@upm.esf.martinez@upm.es

3. UNIQUE SELLING POINTS & CHALLENGES  New concept: Farming-as-a-Service  Integrated and cooperative smart ecosystem  Seamless integration of new technologies with existing farm machinery  Smart cooperation of autonomous and semi- autonomous vehicles (UAVs, mobile robots, farm vehicles), complex sensing technologies and intervention mechanisms  Solutions for automated remote farming activities  Supply chain optimization  Gamification 2.0  Weed and pest control José-F Martinez jf.martinez@upm.esf.martinez@upm.es

4. PARTNERS  Research: Communication & Vision, Artificial Intelligence, Software Engineering, Networking, Mechatronics, Automation and Control.  Industry: Robot, Farm machinery & Vehicle manufacturers, System integrators, Software development, Technology providers and Certifiers. A coordinator is needed.  End users: Farms, Countryside utilities, Agriculture cooperatives, Farmers and Rural associations. CONTACT PERSON Prof. José-Fernán Martinez jf.martinez@upm.es jose-fernan.martinez@mdh.se