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2. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 2 Welcome Scouters! Class #76: an Introduction to “Making Your Unit’s Website” Chief Seattle Council PTC 2010 Class #76 Saturday, October 16th, 2010 Instructor: John Dietz, Alpine District – Contact me via our Council Website

3. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 3 What We’ll Cover Today The Scope & Intent of this Class Why Represent Scout Units online? What are the Benefits? Some General Suggestions What are the Rules? Keys to Success Some Examples

4. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 4 Intent & Scope of this Class Intent of this Class –Inform attendees of the Policies, Guidelines and Regulations for a Unit Website –Explain the Best Ways to Succeed –Describe some of the free or low-cost Options Scope of this Class –This is an entry-level Class –The focus is on learning how to get started –We will not debate existing BSA or Council policy

5. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 5 Important Note Beyond the expressed Policies & Guidelines of the BSA and Chief Seattle Council… This Class represents the Views & Opinions of the Instructor & not official BSA or Council Policy. I’d like to further add: I hope to help those of you struggling with getting started on a Unit Site to understand how to make Progress!

6. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 6 Why Represent Scout Units online? Is it always a good idea? –No, not always Carefully consider this for the long-term… –Remember you are presenting to the World –Follow the Rules & Guidelines –Understand the Options –Seek to provide Value to your Scouters –Well defined Maintenance roles & responsibilities –Get it Approved

7. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 7 Potential Scout Unit Benefits Public Content Promote your Scout Unit locally –Can help Recruiting General Program Information Recruiting Event Announcements Who to Contact –Good Public Relations

8. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 8 Potential Scout Unit Benefits Private/Restricted Content Improve or enhance communications –Major “Front Page” announcements for Scouters –Calendar events Unit Specific Information –Interesting Unit history –Pictures & video –Volunteer Roles Unit Rosters –Event Checklists –Unit Documents –Key Unit knowledge (aka “Tribal Knowledge”)

9. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 9 General Suggestions General Suggestions: –Let the Scout Oath & Scout Law be your Guide –Before posting any content, ask yourself: “is this in the best interest of the Scouts?” –Questions? Ask your District Executive (DE) –Help-out your District Technology Team

10. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 10 What are the Rules? Work within established Guidelines & Policies: –Follow the Rules of your Charted Organization –BSA National “Unit Web site Guidelines” –Chief Seattle Council “Web Site Policies for Units” –Be familiar with COPPA –Plan Your Site & Get it Approved

11. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 11 BSA National Guidelines National recognizes that Units create sites Guidelines are to avoid common mistakes National’s 3 Concerns for Unit Sites: –1. Protection of Personal Information –2. Copyright Infringement –3. Commercialism National offers 8 Guidelines to help Units

12. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 12 BSA National’s Concern #1 Protection of Personal Information Protecting our Youth Protecting our Volunteers Children's Online Privacy Protection Act –COPPA is the Standard for BSA National –Unit-level publishers should review them

13. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 13 BSA National’s Concern #2 Copyright Infringement Photos, Video & music must be posted with permission Avoid common web content misuse –Use of content without permission –Plagiarism

14. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 14 BSA National’s Concern #3 Commercialism No advertisements Any Fundraising must be Council-approved Any independent sales, solicitation, OR collection of donations is prohibited by BSA bylaws and charter agreements

15. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 15 Summary of BSA National’s 8 Guidelines for Units 1.Appropriate Content 2.No Inappropriate Links 3.No Ads or Endorsements 4.No competing merchandise 5.No copies of BSA publications currently for sale 6.Abide by all laws 7.Protect privacy of Scouters 8.Only Council-approved fundraising

16. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 16 BSA National’s Guideline #1 Appropriate Content The content of the unit site must be appropriate to the Scouting movement.

17. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 17 BSA National’s Guideline #2 No Inappropriate Links The unit site cannot link to any sites that contain material that is not appropriate to the Scouting movement.

18. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 18 BSA National’s Guideline #3 No Ads or Endorsements The unit site should not contain any advertisements or commercial endorsements.

19. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 19 BSA National’s Guideline #4 No competing merchandise The unit site cannot engage in the electronic sale of BSA Supply Division merchandise or competing products.

20. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 20 BSA National’s Guideline #5 No copies of BSA publications The unit site cannot replicate any BSA publication currently for sale through the Supply Division.

21. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 21 BSA National’s Guideline #6 Abide by all laws Unit sites must abide by all laws regarding copyrights, trademarks, and other intellectual property, and by those pertaining to the Internet.

22. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 22 BSA National’s Guideline #7 Protect privacy of Scouters Unit sites must consider the safety and privacy of their members and participants by obtaining the necessary permissions to release information about or images of any individual.

23. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 23 BSA National’s Guideline #8 Only Council-approved fundraising Unit sites cannot engage in fund-raising except as directly approved by, and under the supervision of, the local council.

24. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 24 Chief Seattle Council Web Site Policies for Units Addresses the public nature of the web –Protect our Youth –Protect the privacy of our: Volunteers Members Affiliates

25. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 25 Chief Seattle Council Unit Web Site Approval Request Units request approval through their DE –Apply via letter, memo or email –Describe the plan for the Unit’s Site –Explain who will develop and update it –Define how each of the Web Site Policies will be met –Provide the web address (URL)

26. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 26 Council Policy #1 Appropriate Content All material presented in the site will be appropriate to Scouting.

27. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 27 Council Policy #2 Privacy One of the greatest concerns in dealing with this worldwide medium is the protection of our youth and our privacy. Only the first names of youth members under the age of 18 may appear in a site. Full names for adults are permissible. No contact information, i.e. telephone, address, email address, mail-to link, etc. may be published for youth under the age of 18. Written permission must be provided and kept in the unit’s files for adults whose contact information is published. The council contact release form may be used for this purpose. To find it on our web site look under go to Forms. council contact release form

28. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 28 Council Policy #3 Keep Unit Records Current Written permission must be obtained and kept in the unit’s files for individuals who are specifically shown in images displayed.

29. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 29 Council Policy #4 No Ads or Endorsements There will be no advertisements or commercial endorsements; no electronic sales of BSA supply division merchandise, and no sales or promotion of competing products.

30. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 30 Council Policy #5 No competing merchandise No BSA publication currently for sale through the supply division may be replicated.

31. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 31 Council Policy #6 No Inappropriate Links Minimize Links to pages outside Unit’s site. Avoid potential to stumble from a Scouting site into inappropriate material. Only use links appropriate and applicable to the Scouting movement. No links to sites for the purpose of sales.

32. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 32 Council Policy #7 Keep Site Current & Professional All Scouting sites must be kept current, and should be of a professional quality. The whole world can see them.

33. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 33 Council Policy #8 No Use of Frames As the Chief Seattle Council’s site utilizes a frames format to make navigation convenient, no sites to which it links may do so.

34. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 34 Keys to Success Good Unit Leadership –Unit Leaders agree it’s a Good Idea –Volunteers committed to content & maintenance Plan it in detail –Which Solution(s) to use –Public Content –Private “Unit Members Only” Content –Define Any Expenses Necessary

35. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 35 Keys to Success (continued) Follow the Applicable Rules –Policies & Guidelines –Regulations (COPPA) Obtain Permission –Chartered Organization –District Executive (DE)

36. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 36 Keys to Success (continued) Identify Volunteers & their Roles –Site Developers –Tech Maintenance (aka “Webmasters”) –Public Content Volunteers Content designed to increase Membership –Private Content Volunteers Calendar Unit Events & Activities Pictures & Videos

37. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 37 What is Needed? Volunteers An Understanding of the Rules Approved Plan for Site An Online Solution Some way to Create & Maintain Content Security Features to Restrict Access

38. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 38 Options to Consider Free Solutions include some: –Social Network Sites –Web Hosting Services offering Free Sites –Scouting-Specific Web Hosting Services Other –Paid Hosting Services –Paid Scouting-Specific Web Hosting Services –Your Own Web Server

39. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 39 Some Common No-Cost Solutions in Use by Units ExampleType of Solution Social Network Site Free “Group Page” Free Web Hosting Service Basic Site Setup & Tools Scouting-Specific Service Free website for Scouting Units –This is not an endorsement of these sites – they are shown as examples of what is possible. Each of them have competitors or alternatives to consider.

40. Saturday, October 16th, 2010 Class #76: Making Your Unit's Website 40 Thank You Volunteers Thank you for your Time today! If you are interested in ongoing information sharing about Unit Websites, please contact the instructor: –John Dietz –Email: john@johnandcarla.com