1. PROPAGANDA Appealing to emotions rather than reason to get people to think a certain way Its not bad, we all use it to get agreement

2. 1. NAME CALLING Using words to create fear and prejudice Examples: racist, nerd, red-neck Sticks and stones will break my bones but words will never hurt me

3. 2. Glittering Generalities Vague, sweeping statements (often slogans or simple catchphrases). It says little or nothing at all. Examples: American as apple pie Change you can believe in New and improved Pepsi generation

4. 3. Transfer Attaching something we approve of or admire to something we should accept. Examples: Using symbols such as flags as backdrop when speaking. Having Brittany Spears sell a face cream – I will look like her Uncle Sam or the American Eagle

5. 4. Testimonial Having a celebrity or expert to endorse a candidate or product hoping that the audience will follow their example Examples: Oprah for Obama UNCHARTED 3 (game)

6. 5. Card Stacking Stating the good or bad facts about the candidate or product guaranteeing a fixed result (stacking the deck). It is hard to detect because all information is necessary for us to make the best decision. Examples: How Bush took took us to Iraq. How drug companies sell drugs.

7. 6. Plain Folks Portraying candidate or product of humble origins, someone you can trust and has values like you. Examples: Sarah Palin cooking during interview Candidate in open-neck shirt and rolled up sleeves

8. 7. Bandwagon Persuading an audience to follow the crowd. Creates impression of wide support. Examples: Polls are used to show support 9 out of 10 doctors recommend aspirin. Everyone else is doing it so so why don’t you?