1. Our context is digital – part 2. Databases, back offices, social networks, Facebook, Twitter, Google+, LinkedIn, Web 2.0 UniBg 44111 2013-2014.:. IT for Tourism Managers Lecture #3b. Wednesday, November 27, 2013 Roberto Peretta Università degli Studi di Bergamo Area didattica di Lingue e Letterature straniere Progettazione e gestione dei sistemi turistici / Planning and Management of Tourism Systems Centro Studi per il Turismo e l'Interpretazione del Territorio (CeSTIT)

2. What are we talking about? UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b2 Our context is digital - part 2 1.Databases 2.Back offices 3.Social networks 4.Facebook, Twitter, Google+, LinkedIn… 5.The Web 2.0

3. Databases UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b3 Our context is digital - part 2 From Wikipedia: “Databases are organized collections of data. The data are typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information (for example, finding a hotel with vacancies).” The most diffused database applications, like Microsoft Access, organize data in tables. Tables have data organized according to a structure.

4. Back offices UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b4 Our context is digital - part 2 A back office is a tool allowing you, well… to run an office from its back! If you upload a database on a web server, you can build a back office allowing you to manage the database on line.

5. Social networks UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b5 Our context is digital - part 2 All of you obviously know what a social network is. Let’s quote Wikipedia again, anyway. “A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.”

6. Communities UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b6 Our context is digital - part 2 Still from Wikipedia: “Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered.”

7. Social networks and databases UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b7 Our context is digital - part 2 TripAdvisor, for instance, is currently the most important community dealing with tourism and travelling. As you can easily guess from forms and users’ reviews (or User Generated Content, UGC) on TripAdvisor, social networks and communities are based on databases, and what billions of people see and share and choose every day is completely managed by databases and back offices.

8. Facebook, Twitter, Google+, LinkedIn... UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b8 Our context is digital - part 2 There are databases running Facebook, as well as Twitter, perfect for instant communication, more recently Google+, a more “horizontal” platform, LinkedIn, which mainly deals with jobs and professions, or Foursquare, perfect for sharing georeferenced locations.

9. Databases and privileges UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b9 Our context is digital - part 2 Databases allow different levels of privilege. (A concept we already referred to in lecture #1...) This means that in a database different people can access, manage and control different data and processes. Your social networks accounts are very low level back offices of your social networks identities. They hold much more power!

10. The Web 2.0 UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b10 Our context is digital - part 2 All we’ve been talking about today has been known as the Web 2.0. The Web 2.0 is not a standard. The term was introduced in 1999, and somehow formalized in 2005 by Tim O'Reilly.

11. Databases and multimedia UniBg 44111 2013-2014.:. IT for Tourism Managers.:. Roberto Peretta.:. #3b11 Our context is digital - part 2 The Web 2.0 is still evolving, but in short we may say that the Web 2.0 is the Web (1.0) plus databases, more usability, and multimedia, which is going to be on of our topics on December 10…