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CSR.  Discuss the actions a business of your choosing might take to demonstrate CSR. Evaluate whether these reflect genuine values or are just a form.

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Presentation on theme: "CSR.  Discuss the actions a business of your choosing might take to demonstrate CSR. Evaluate whether these reflect genuine values or are just a form."— Presentation transcript:

1 CSR

2  Discuss the actions a business of your choosing might take to demonstrate CSR. Evaluate whether these reflect genuine values or are just a form of public relations.  40 mark essay +  Brief presentation to share with group

3  Using sustainable sources of raw materials  Ensuring suppliers operate responsibly (e.g. no use of child labour)  Operating an extensive health & safety policy above legal requirements, protecting employees’ wellbeing  Engaging in a continuous process of environmental management  Trading ethically

4  Reduced pollution & increased employment  Improved quality of life  Society’s long-term needs considered  Firms have a moral duty to be concerned with the wider impact of their activities  Everyone working together for the common good

5  Improved financial performance  Reduced operating costs  Enhanced brand image & reputation  Increased sales & customer loyalty  Increased ability to attract and retain employees  Access to capital (socially responsible or ethical investments)

6  Reduction in efficiency  Socially responsible policies may be costly to introduce  Stakeholder groups have differing objectives – what is socially responsible behaviour?  Equally viable in a recession?  Cynical view – just an extension of firms being market oriented to maximise profits

7  The process by which a business attempts to assess the impact of the entire range of its activities on stakeholders and society in general  Move towards more scrutiny of business practices & increased availability of information for stakeholders  Environmental audits for a sub-section of a social audit

8  Identify social objectives & ethical values  Define stakeholders  Establish social performance indicators  Measure performance, keeping records & preparing social accounts  Submit accounts to independent audit & publish results

9  Social audit produces set of social accounts that evaluate performance against a set of non-financial criteria  BIC (Business in the Community) suggests an audit should be divided into 4 different sections: ◦ The workplace ◦ The marketplace ◦ The environment ◦ The community

10  How well a business treats & values employees  How well it monitors health & safety-related accidents & strategies it has in place to reduce accidents  Range of salaries in the organisation  Whether it is respecting human rights  Extent to which it is employing individuals from minority ethnic groups

11  The extent to which a business is responding to customers’ needs  The extent to which it trades with ethically sound suppliers

12  Extent to which a business is using renewable raw materials & recycling inputs  How effectively it is monitoring pollution, emissions & waste  Whether it is setting environmental targets & reaching them  Whether it is talking to pressure groups

13  To what extent is a business communicating with, helping & giving something back to the community?

14  How useful are they?


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