1.  2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 22 - i-mode Outline 22.1 Introduction 22.2 Japan’s Telecommunications Industry and Infrastructure 22.3 i-mode innovations 21.2.1 i-mode Technology 21.2.2 i-mode Business Model 22.4 i-mode Data Service 22.5 DoCoMo and i-mode in the Global Market 22.6 Programming i-mode 22.7 Pixo Internet Microbrowser 2.1 Setup 22.8 Common cHTML Elements 22.9 Headers 22.10 Linking 22.11 Images 22.12 Changing Text Color with 22.13 Special Characters and More Line Breaks 22.14 Unordered Lists 22.15 Nested and Ordered Lists 22.16 Internet and World Wide Web Resources

2.  2001 Prentice Hall, Inc. All rights reserved. 2 22.3.2 I-mode Business Model Fig. 22.1i-mode network model

3.  2001 Prentice Hall, Inc. All rights reserved. 3 22.3.2 I-mode Business Model Fig. 22.2An example of an i-mode phone. some i-mode handset models support color displays “i” button connects the user to the i-mode service

4.  2001 Prentice Hall, Inc. All rights reserved. 4 22.4 I-mode Data Service

5.  2001 Prentice Hall, Inc. All rights reserved. Outline 5 1 4 5 6 7 8 Wireless 9 10 11 12 Welcome to i-mode! 13 14 fig22_04.html (Courtesy of Pixo.) paragraph tags mark up text to be displayed specifies cHTML DTD

6.  2001 Prentice Hall, Inc. All rights reserved. Outline 6 1 4 5 6 7 8 Wireless 9 10 11 12 13... --> 14 Level 1 Header 15 Level 2 header 16 Level 3 header 17 Level 4 header 18 Level 5 header 19 Level 6 header 20 21 fig22_05.html … tags mark up header level n

7.  2001 Prentice Hall, Inc. All rights reserved. Outline 7 (Courtesy of Pixo.)

8.  2001 Prentice Hall, Inc. All rights reserved. Outline 8 1 4 5 6 7 8 Wireless 9 10 11 12 Internet Search Engines 13 14 Click on the Search Engine 15 address. 16 17 --> 18 Google 19 20 Ask Jeeves 21 22 fig22_06.html href attribute specifies address which the hyperlink references text between the tags anchors the link

9.  2001 Prentice Hall, Inc. All rights reserved. Outline 9 (Courtesy of Pixo.)

10.  2001 Prentice Hall, Inc. All rights reserved. Outline 10 1 4 5 6 7 8 Wireless 9 10 11 12 13 --> 14 16 17 fig22_07.html element img marks up an image height and width attributes can be specified value of the alt element displays if the image cannot be displayed

11.  2001 Prentice Hall, Inc. All rights reserved. Outline 11 (Courtesy of Pixo.)

12.  2001 Prentice Hall, Inc. All rights reserved. Outline 12 1 4 5 6 7 8 Wireless 9 10 11 12 Wireless 13 14 15 cHTML supports text formatting 16 17 18 The i-mode phone displays 19 different text colors. 20 21 Have fun learning to program 22 for i-mode! 23 24 fig22_08.html sets text color

13.  2001 Prentice Hall, Inc. All rights reserved. Outline 13 (Courtesy of Pixo.)

14.  2001 Prentice Hall, Inc. All rights reserved. Outline 14 1 4 5 6 7 8 Wireless 9 10 11 12 Text Formatting 13 14 15 16 All information on this site is © 17 Deitel & Associates, 2002. 18 19 There are > 24 million i-mode 20 users. This is < 21 ¼ of Japan’s population. 22 23 24 fig22_09.html element hr rendered as an horizontal rule &code; represents a special symbol tags indicate bold text

15.  2001 Prentice Hall, Inc. All rights reserved. Outline 15 (Courtesy of Pixo.)

16.  2001 Prentice Hall, Inc. All rights reserved. Outline 16 1 4 5 6 7 8 Wireless 9 10 11 12 Internet Search Engines 13 14 Click on the Search Engine address to go to 15 that page. 16 17 tag begins a new unordered list --> 18 19 20 and tags --> 21 Google 22 23 Ask 24 Jeeves 25 26 27 fig22_10.html ul element marks up an unordered list tags contain list elements

17.  2001 Prentice Hall, Inc. All rights reserved. Outline 17 (Courtesy of Pixo.)

18.  2001 Prentice Hall, Inc. All rights reserved. Outline 18 1 3 4 5 6 7 8 9 Wireless 10 11 12 13 Best Internet Features 14 15 16 Meet new people. 17 Access to new media: 18 19 20 21 New games 22 New applications: 23 24 25 26 For business 27 For pleasure 28 29 30 31 32 fig22_11.html nested lists are lists within other lists element ol marks up an ordered list by default ordered list items ordered by numbers

19.  2001 Prentice Hall, Inc. All rights reserved. Outline 19 (Courtesy of Pixo.)