1. FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE? FEBRUARY 29, 2016 SOCIAL MEDIA: WHAT’S GOING ON OUT THERE?

2. DDC | 2 POLITICS Strategies that win. ADVOCACY Identify, educate, and mobilize the voices that matter. TECHNOLOGY Access, insight, and flexibility. COMMUNICATIONS The right message. The right channels. The most experienced, trusted, and proven public affairs firm, mobilizing influencers to take action for the nation’s top corporations and associations. DDC is a member of the Omnicom Family. 20 YEARS. 16+ COUNTRIES. 145+ EMPLOYEES. 300+ CLIENTS.

3. DDC | 3 712% GROWTH 2006 2007 2008 2009 2010 2011 2005 2015 2012 2014 2013 157+ MILLION Facebook users in the US 320 MILLION Twitter users in The world 122+ MILLION Members on LinkedIn in the US 175 MILLION Tweets posted per day 77.6 MILLION Users on Instagram in the US 100+ MILLION Snapchat users globally QUICK STATISTICS

4. DDC | 4 SOCIAL MEDIA IS CONSTANTLY EVOLVING

5. DDC | 5 Customer service without the phone center Real-time updates Q&A Two-way conversation Understanding the social conversation Identifying influencers Early warning system Crisis communications SOCIAL MEDIA IS CONSTANTLY EVOLVING

6. DDC | 6 Identify niche audiences who care about your issues Demographics WHO consumers are Age Gender Household income Profession / Title Values WHY consumers act Attitudes Values Beliefs Interest areas Levels of engagement Issue positions Behaviors WHAT consumers do Online behavior Purchase behavior Search behavior TARGETING THE BULLSEYE

7. Content must be designed for mobile SOCIAL IS MOBILE SNAPCHAT 100% mobile 100M+ users TWITTER 80% of users access via mobile FACEBOOK 934M daily active users on mobile 47% users ONLY use mobile to access FB

8. DDC | 8 TRENDS Distill complex issues into shareable videos/GIFs/Vines, or eye-catching movement 100M hours of video a day on FB 80% of users watch video content on Twitter Twitter and Tumblr autoplay GIFs

9. DDC | 9 HOW WE AMPLIFY OUR VOICES FOR PUBLIC TRANSPORTATION And how do we measure success? HOW WE AMPLIFY OUR VOICES FOR PUBLIC TRANSPORTATION And how do we measure success? Multiple platforms Facebook Twitter YouTube Visual elements Photography Sharegraphics Videos Gifs Success is measured beyond page likes 1,076 People shared the post 965 People commented on the post 13,961 People liked the post 272,814 People saw the post VPT utilizes:

10. DDC | 10 IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL SNAPCHAT 7B video views a day Discover platform From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching Custom filters – sponsored and geotargeted Dedicated brand channels interspersed with video advertisements Amplify your brand Amplify your policies

11. DDC | 11 IF THE ROBOTS DON’T TAKE OVER, THE YOUTHS WILL SNAPCHAT 7B video views a day Discover platform From Vox to Buzzfeed to Cosmo. There’s something for everyone. And people are watching Custom filters – sponsored and geotargeted Dedicated brand channels interspersed with video advertisements Amplify your brand Amplify your policies

12. DDC | 12 WHAT TO TAKE HOME CONSTANT EVOLUTION TARGET THE RIGHT AUDIENCE SOCIAL IS MOBILE RISE ROBOTS OR TEENS VIDEO CONTENT

13. THANK YOU