1. Tohir Sabzaliev Tamara Preduschnig Shah Faisal

2. Content General information about ESRI ESRI and their profit Example: Industrial Sector of ESRI Business, Target Groups Products and Licenses Further example of product: ArcMap Income USP and Geodata Standards of ESRI Factsheet: Best Practice example of ArcGIS‘ Natural Flood Hazard Layer 11th November 20152

3. GENERAL INFORMATION (HISTORY) ESRI is a provider of Geographic Information System software and geodatabases Was founded in 1969 Founders (JACK and LAURA DAGERMAN) Capital of ESRI Initial capital: $1500 Now: A capital of more than a billion Annual user conference: Started first in 1981 with only 16 People 11th November 20153

4. ESRI Global Information Privately hold company (no stockholders) Revenue: 800 million per year (2006) In 2015 according to Daily Business article 1.2 billion Dollar Employees 3000 – employees ( 35% are foreigners) 3500 – organizational users (not accurate) 11th November 20154

5. Industrial sector GovernmentNatural resources Utilities & Communication Business INDUSTRIES 11th November 20155

6. 6 Business of ESRI ESRI makes out 40% of the entire GIS marketplace worldwide Sold to 350,000 different organizations From basic mapping to highly advanced spatial analysis GIS for business includes the service for different GIS areas in the business sector: o Manufacturing (Location Analysis) o Retail (Best Location) o Insurance (Risk Analysis) o Real Estate (Location and Surroundings) o Banking (Decision Support) o Marketing (Location anaysis) o Media and Entertainment (When, Why and How)

7. Market Target groups GIS professionals Geographers and cartographers Decision makers GIS business workers, GIS developers, Project Managers, GIS directors Students of Geoinformation, Companies with geographic interests Database administrators Application developers For the user groups and interests: Annual Esri User Conference 11th November 20157

8. Products and Services 11th November 20158 - Products are either products you need to pay for or freeware (add- ons) - Different licenses for the products with different operation methods (From simple analysis (cheap version) to complex visualizations (expensive license)) - Extensions in the products can help to fulfill achievements

9. Products of Services Desktop GIS Most used GIS version of ESRI Server GIS Internet application service from ESRI Share imaginery data Mobile GIS based on location based services Developer GIS Custom desktop and server application Online GIS Online version of ESRI APP GIS Different GIS Applications for PDA, smartphone 11th November 20159

10. Further example: ArcMap ArcGIS got three major components: ArcMap, ArcCatalog and ArcToolbox ArcMap is… a professional GIS software for creating maps, executing spatial analysis and sharing the data You can create a map by including GIS information and manipulating the information with different tools Available in three different licensing levels: Basic, Standard and Advance 11th November 201510

11. Income of ESRI Sells products to companies and private persons and to universities. Different pricing factors for each product and license. (Basic, Standard, Advanced and Enterprise) Annual income depends on the different licenses from their products:  2006: $660 Million  2013: $912 Million 11th November 201511 About 350,000 customers in the world, who buy licenses for each year with a cost of about $4000

12. USP and Geodata 11th November 201512 Different unique selling preposition: “The power of mapping.” “Apply geography to every decision.” GEODATA ESRI works with shared and multi-sourced data formats ESRI Geoportal Server: Open source product for downloading different metadata sets, raster and web services. Usage of opendata.arcgis.com: Download geodata sets via a search menu

13. Standards of ESRI 11th November 201513 ESRI is approved for IT and GIS standards Supports standards from:  Open Geospatial Consortium (OGC)  International Organization of Standardization (ISO)  Technical Committee 211 Open System: ESRI uses open source and open APIs to maintain the open system in the company. Open APIs provide the communication with ArcGIS platforms and other systems.

14. Fact Sheet ESRI: ArcGIS Desktop application for spatial mapping and data analysis produced by ESRI Released: December 1995 What does ArcGIS offer? Allows to create maps, analyze data, share geographic information, make complex location analysis, georeferencing images, Features (Point, Line, Polygon, Raster) Different product levels (ArcReader, ArcGIS Desktop, ArcGIS Online, ArcGIS Web Mapping API (API = Application programming interface is a set of protocols and tools for building software) 11th November 201514

15. Best practice example of ArcGIS FEMA‘s National Flood Hazard Layer (WMS) in ArcGIS FEMA: Federal Emergency Management Agency in the USA Provides access to National Flood Hazard Layer through a Web Map Service (WMS) included in ArcGIS The Layer is a database containing the FEMA’s flood hazard map data Contains the FEMA‘s flood hazard map data - Layers include: - Flood hazard zones, Coastal sections - Flood Insurance Rate Map (FIRM) with their percentage of flooding - Community boundaries…. 11th November 201515

16. Best practice example of ArcGIS FEMA‘s National Flood Hazard Layer (WMS) in ArcGIS Is available through ArcGIS Online portal Gives chances of creating: „what-if“ for their risk analysis  FIRM Gives the chance to minimize destruction and damage risk for citizens while/before flooding 3D visualization of at-risk structures within a flood zone Protect lives and property of more than 40 million people (Hurricane Katrina: Mapping of flood elevations along coastlines for 19 countries) 11th November 201516

17. Tohir Sabzaliev Tamara Preduschnig Shah Faisal