1. MKs Mobile Salon MEGHAN KELLEY TUESDAY AUGUST 9 TH, 2016

2. Mobile Salon: Product& Service Uniqueness  Unique Upscale Mobile Salon  Mobile salon truck that will offer salon services at various locations across WNY.  The salon has the ability to travel to it’s clients and make it easier for them to fulfill their beauty needs.  The first of it’s kind in Western New York.

3. Product/Service Plan  Salon Services offered daily:  Haircuts  Blow-outs  Dry-styles  Root touch ups  Additional services offered for special events:  Spray Tans  Make-up Application  Brow Waxing

4. Stage of Development  Salon Industry  Maturity Stage  Revenue growth in the next few years.  Rising at an average annual rate of 3.2% to $58.7 billion by 2019.  86,000 salon locations nationwide  Industry generated $56.2 billion in 2015  MKs Mobile Salon  Introduction Stage  Still a relatively new segment of the salon industry (few open in the nation, none in this area)  Target Open Date December 2-th

5. Facility & Location(s)  Facility  Mobile Salon Truck  Location(s):  Primarily in the city, will expand to suburban towns later in spring/summer 2017  Downtown Buffalo  Canalside events (where permitted)  Outside Happy Hours on Elmwood, Hertel, Chippewa  Private Parties  Concerts (where Permitted)

6. Product/Service liability  Salon Liability Insurance:  Provides coverage if a consumer or person hurts themselves on the property (mobile truck)  Commercial Vehicle Insurance:  Will cover damage or accidents of truck travelling to and from client locations  Workers compensation:  Will protect employee(s) against financial loss from on the job injuries or illnesses.

7. Staff/Production  General Manager/Owner: Meghan Kelley  Schedules appointments  Handles Marketing  Social Media, Print-Ads, Events  Maintains Facilities  Necessary Permits, cleanliness  Handles customer contact/issues  Financial and Banking needs  Hair Stylist/Colorist: Dante Pimpo  Blow Outs & Dry Styles  Hair Cuts  Color Retouches  Highlights/Lowlights

8. Vision & Mission  Vision:  MKs Mobile salon will be the most convenient and best hair salon servicing clients across the Western New York area.  Mission:  To provide clients with a fast, unique salon experience while giving them world class salon services making them feel even more beautiful then when they arrived.

9. Competition  There are hundreds of salons in the WNY our main competitors are:  Fawn & Fox  Capello’s Salon  Chez Ann Salon  Corto’s Salon  Leon Studio one  These salons have all developed great reputations in the WNY  However, known have attempted or made comments about starting a mobile salon.

10. Industry Profile  Salons Nationwide:  86,000 locations  Employment Statistics:  Barbers, hairdressers and cosmetologists: 656,000 in 2014,  10% expected growth by 2024.  Majority of Salon Services include color and Cuts

11. SWOT Analysis  Strengths  First in the area  No other mobile salons in the Western New York region, closet is NYC.  Stylist with 15+ years of experience  Dante has over 15 years of experience with coloring and cutting hair.  Stylist with large established client base  Dante already has an established client base whom are very loyal to him.  Accessibility  The mobile salon comes to you, so it is entirely more accessible then a traditional brick and mortar location.

12. SWOT: Weaknesses  Weaknesses  No physical location  Only one client at a time  Limits the amount of clients we can have per hour  Permission from city to park truck  Certain Properties can prevent us from offering our services if they want  Reliance on foot traffic  If there are no people at that location that day, we won’t get any clients.  Weather Dependent  Cold Weather, Less clients.

13. SWOT: Opportunities  Opportunities  Other beauty services  Spray Tan, Eyelash extensions, Makeup Application, Waxing  Work Events  Unique & fun team building events  Private Events  Birthdays, Showers, Parties  Happy Hour Development  Outside busy happy hour Destinations  Multiple trucks

14. SWOT: Threats  Threats  Competition from area brick and mortar salons  Hundreds of salons in the Western New York Area  Other potential mobile salon trucks  No Patent/Trademark to prevent another salon from opening the same type of business  Weather/Poor economy  The economy is on the up in Buffalo, but it is still a difficult place to start a new business, especially a luxury one.

15. Customer Profile/Target Market  Downtown area of Buffalo  58,000 workers in downtown Buffalo  A population of 120,000 in a three mile radius of city center  Women and men ages 25 to 55  Tourists  Workers & Residents in Downtown area  Happy hour/ Lunch crowds in Downtown buffalo

16. Conclusion: Helping create a better salon experience for all Western New York, one hair cut at a time!

17. References:  Hair and Beauty Industry Statistics. (2016). Retrieved August 09, 2016, from http://www.nhf.info/about-the-nhf/hair-and-beauty-industry-statistics/  Beauty Salon 2014. (2014). Retrieved August 09, 2016, from http://www.sbdcnet.org/small-business-research-reports/beauty-salon-2014  Hair Salons in the US: Market Research Report. (2015). Retrieved August 09, 2016, from http://www.ibisworld.com/industry/hair-salons.html  Downtown Demographics. (2015). Retrieved August 11 th, 2016 from http:www.buffaloplace.com/demographics