1. Unit 9 The Travel and Hospitality Industry

2. Learning outcomes Know the growth rate of tourism Know the purpose of travel Understand the marketing approaches for the recreational and business travelers Understand the connection between tourism and transportation Understand the benefits of tourism

3. The growth rate of tourism one of the fastest growing industries in modern times exceeded the growth rate for the world wide economy. examples - new resort areasnew resort areas

4. RESORTS

5. What is ‘travel and tourism’? '...the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes’ (World Tourism Organisation)

6. The purpose of travel/Why do people travel? Leisure Tourism Visiting friends or relatives (VFR) Traveling on business (Business Tourism)

7. the purpose of recreation or pleasure  A short break to South Korea for Super Juniors’ concert people on holiday  A two-week family holiday to Hawaii travel for reasons of health  A cycling holiday in Spain

8. conferences and conventions  Delegates attending a political party conference in Brighton business meeting  A salesman attending a meeting in Brighton incentive travel  A free holiday to Paris for a designer completing an important project on time

9. The marketing approaches for the recreational and business travelers The recreational travelers The business travelers price elastic market price inelastic market

10. Types of transport Road – private car, coach, taxi, bus, bicycle Rail – regional services, inter-city routes, high-speed services, steam trains Sea – ferries, cruise ships, barges, yachts Air – scheduled services, charter flights, ‘no frills’ carriers, air taxis

11. Components of travel and tourism Accommodation Transport Attractions Tour operations Travel agents Tourism development and promotion Trade associations and regulatory bodies Ancillary services All of these components are provided by a large number of different businesses and public agencies working in tourism.

12. THANKS