4. Comprehensive Flexible Global Storage and Search Responsive Available Secure Manageable Federation Coordination Consolidation Transformation Synchronization Composition Monitor Analyze Plan Collaborate Insight On client On premise Partner-hosted Microsoft-hosted Delivery Productive Interoperable Supports key standards Data Programmability

5. Database Engine Relational Data Management Replication Full Text Search Integration Services ETL Processing Data Profiling Analysis Services OLAP Data Management Data Mining Reporting Services Managed Reporting Self Service Reporting Embedded Reporting

6. CLR Types: Geography, Geometry, HierarchyId Dates and Times: Date, Time, Datetime2, Datetimeoffset New SQL Server Data Types Introduced New localized character sets and behaviors Partitioning improvements New Filestream storage option for binary data Sparse columns and column sets added for wide tables Better SQL Server Storage Options Query optimizer improvements (e.g. bitmap filters) Spatial indexes enable location-based search Filtered indexes improve query performance for unbalanced indexes Full text search improvements (performance and manageability) Improved SQL Server Indexing and Search

7. SQL Server transparent data encryption introduced Better Security Resource governor introduced Data and backup compression introduced Reporting Services, Analysis Services, Integration services improvements Easier deployment Performance and scalability improvements Improved Resource Utilization and Management Better tooling and diagnostics Support for conversation priorities and external activation Improved Service Broker Message Queuing Enhanced auditing Policy based management Expanded Governance Options

8. Change Data Capture Change Tracking Improved Change Management Support for new data providers Programmability improvements New data profiling tools Integration Services Enhancements Peer-to-peer replication improvements New Microsoft Synchronization Framework New Synchronization Options

9. New design guidance Improved data mining algorithms Analysis Services Improvements Improved report design and data visualization Enhanced report rendering and Office integration Better self-service reporting with Report Builder 2.0 Reporting Services Improvements Office 2007 integration Improved Excel / Analysis Services integration Office 2007 SharePoint Server integration Excel Services / Analysis Services integration Reporting Services integration PerformancePoint Services 2007 introduced Familiar Microsoft Office Tools

10. Managed: ADO.NET provider Native: ODBC / OLE DB providers Interoperability: JDBC and PHP providers Comprehensive Data Providers Table-valued parameters Grouping sets Merge statement Improved Transact-SQL Programmability Offline database development Database refactoring Database unit testing, comparison and versioning tools Powerful Visual Studio 2008 Database Development Strongly typed entity mapping to data sources, query entities with LINQ RESTful data navigation with ADO.NET Data Services ADO.NET Entity Framework Introduced

11. ClinicDescription 10264Essential SQL Server 2008 for Developers 10258Essential SQL Server 2008 Upgrade and Application Compatibility 10259Essential SQL Server 2008 Database Infrastructure and Scalability 10260Essential SQL Server 2008 Business Intelligence for Developers 10261Introduction to SQL Server 2008 BI Solution Development

12. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.