1. Lesson: customers market mapping Starter 5 mins Multi-choice Which segments - orange Intro 5 mins Objective – be able to construct a market map Activity 1 10 mins Lines – alphabetical first name; 2 groups - young to old; alphabetical surname Give out supermarket cards – explain upmarket/downmarket Activity 2 10 mins Look at supermarket positioning map The word position – all to use once e.g. waitrose is positioned at the top end of the market Activity 3 10 mins 4 consumers A-D Group: agree what they will eat for each occasion Volunteer to write on board Activity 4 10 mins Chocolate – write down on small cards as many chocolate brands as you can think of Place on a large sheet – chocolate market map Activity 5 10 mins Restaurant example – any more? Activity 6 10 mins Written summary Plenary 5 mins supermarkets – why do it? Why useful to businesses?

2. A part of a market that contains a group of buyers with similar characteristics is called a market.... A.orange B.section C.segment D.slice to be able to explain market mapping

3. A part of a market that contains a group of buyers with similar characteristics is called a market.... A.orange B.section C.segment D.slice to be able to explain market mapping

5. 1 10 9 8 7 6 5 4 3 2 Aldi Asda Coop Lidl Marks & Spencer Morrisons Sainsburys Somerfield Tesco Waitrose to be able to explain market mapping

6. To position X is positioned.................. to be able to explain market mapping

7. A B C D For each – what chocolate will they eat 1.As a special treat? 2.As an everyday snack? to be able to explain market mapping

8. Special treat or occasion Basic - everyday Old Young to be able to explain market mapping

10. Market mapping A market map shows....... In the chocolate market, a Mars bar is positioned...... A market map might show up a gap in the market. This means..... Market maps can be useful because..... to be able to explain market mapping

11. This could be a market map for restaurants

12. to be able to explain market mapping This could be a market map for restaurants

13. to be able to explain market mapping High fashion Conservative Young customersOlder customers The clothes market [for women]

14. to be able to explain market mapping High fashion Conservative Young customersOlder customers The clothes market [for men]

15. 1 10 9 8 7 6 5 4 3 2 Aldi Asda Coop Lidl Marks & Spencer Morrisons Sainsburys Somerfield Tesco Waitrose to be able to explain market mapping

16. To position X is positioned.................. to be able to explain market mapping