9. immaterial Digital Sharing Access Fluid User-Friendly Edit Low-Cost Easy Music 2.0 Remixable copy

10. Music 2.0 Web 2.0

11. Music 2.0 Web 2.0

12. Plataform Digital sharing Folksonomies Beta version User-generated content Social networks Web 2.0 Prosumer Tags Collective knowledge on-line aplications Collaboration Open-Source

13. path music recorded

14. Phonograph - Gramophone Radio K7 Walkman Vinyl CD mp3 i-Pod

15. ?

16. ?

18. who cares ?

19. average daily time spent in listening to music

20. Daily time spent in listening to music per ager group

21. internet

22. 52%

23. internet

24. Have you ever used internet or e-mail?

25. in ? ♫ €

26. 79%

27. € in ♫

28. CD’s

29. 61%

30. CD’s

31. 39%

32. ... those who ? buy

33. Frequency

34. CD’s / week

35. 5%

36. CD buying frequency within CD buyers

37. Downloaders ?

38. 100%

43. 15% 85%

44. 15%

45. Frequency

46. Downloads/ week

47. 31%

48. VS 5% 31% Cd’s

49. Frequency of music downloading within downloaders

50. who are they ?

51. Digital music consumers by age

52. Digital music consumers by age and internet usage

53. profile

55. 40% youth downloads

56. 50% youth downloads internet users +

57. hardware

58. mp3 ? player

66. 35% with mp3 player

67. 35% 65% with mp3 player without mp3 player

68. 15%

69. 35% with mp3 player

70. 35% with mp3 player 15% Dowloaders

71. expectations management

72. mp3 player by age

73. mobile phone

74. 90%

75. 12%

76. listen to music

77. participation gap

78. 36% downloads internet users

79. 14,4% sharing internet users

80. 36% 14,4% ≠

81. 36% 14,4% >

82. skills divide

83. skills within internet users

84. variety

85. internet allows me to hear more bands and musical genres

86. reasons

88. so what?

89. ♫ 2.0

90. thank you

91. the end