1. PASSION POINTS ENTERTAINMENT

2. THE ENTERTAINMENT SEGMENTATION Base: All Adults 15+ Source: GB TGI 2015 MUSIC LOVERS THEATRE LOVERS FILM LOVERS 8.4m 2.0m 1.4m 16% 4% 3% MARKET SIZE % OF GB POP ENTERTAINMENT LOVERS 10.2m 20% Groups based on those who go to the cinema, theatre or music concerts once a month or more

3. DEMOGRAPHIC PROFILE Base: All Adults 15+ Source: GB TGI 2015

4. MEDIA CONSUMPTION Newspapers Magazines TelevisionOutdoor Media Radio Base: All Adults 15+ Source: GB TGI 2015

5. TOP MAGAZINES – BY INDEX FILMTHEATREMUSIC 1.220 Triathlon335 2.Esquire329 3.Mixmag319 4.Match 304 5.Total Film 302 6.T3301 7.Empire 296 8.Brides295 9.Prima Baby & 292 Pregnancy 10. Performance Bikes283 1.Mixmag986 2.220 Triathlon 974 3.Angler’s Mail963 4.SuperBike945 5.ELLE Decoration424 6.Prima Baby & Pregnancy917 7.Performance Bikes905 8.Esquire898 9.EVO872 10.Trout & Salmon859 1.Mojo292 2.SuperBike287 3.NME278 4.BBC Music283 5.Top of the Pops285 6.Tractor & Machinery255 7.Wedding265 8.Mixmag338 9.Performance Bikes296 10.You & Your Wedding219 Base: All Adults 15+ Source: GB TGI 2015

6. 122 WORD OF MOUTH – BY INDEX Source: GB TGI 2015 INTERNETRADIOTELEVISION 38 114 77 103 97 CHAMPIONS: THEATRE NEWSPAPERS 162 127 Base: Entertainment Lovers MAGAZINES 138 87 106 100 122130 CONNECTORS: THEATRE INFLUENCERS: THEATRE

7. ADVERTISING CATEGORIES 38% more likely to be heavy spenders of skincare and cosmetics & 104% more likely to upgrade their mobile phone every 12 months Source: GB TGI 2015 Entertainment Lovers are…