2. Paul Tang Chairman

4. Gary Sain President & CEO

5. Orange County TDT + 9.4% Metro Orlando Occupancy + 6.3% Orange County + 7.3% Metro Orlando Demand + 8.8% Orange County + 11.4% Industry Success Measures Calendar Year 2010 vs. 2009 TDT from Comptroller’s Financial Report to Visit Orlando Metro Orlando Avg. Daily Rate - 1.5% Orange County - 1.4%

6. Industry Success Measures Calendar Year 2010 vs. 2009 Event AttendanceAirports YTD OCCC Attn All Events + 9.4% DMO-Issued, Non-Center Attn + 4.4% Rm Nights + 13.3% Definites Issued - # + 0.2% + 9.6% - 1.2% Definite Attendance + 5.1% CityWide + 6.2% In-House Executive + 1.4% Definites Issued OIA Passengers + 3.0% + 3.5% Int’l + 9.0% Domestic Orlando Sanford Airport - 38.5% - 31.5% Int’l - 12.6% Domestic Convention & Tradeshow Attn + 17.0% In-House Executive CityWide

7. Visitors to Orlando 3.0% 2.3% 47.7 48.9 48.7 47.8 49.3 46.6 49.8 51.3 Sources: Tourism Economics Feb 2011 Forecast; Office of Travel & Tourism Industries; D.K. Shifflet & Associates 5.7%

8. Meetings & Conventions

9. Overnight Convention – Group Meetings Source: D.K. Shifflet & Associates

10. Sales Focus

11. 26% New Groups 2012-2014 2013 2011 20162011 2013

12. Attendance Increases 960 more attendees 8% increase from the 2010 Expo in Orlando 3,370 more attendees 9.5% increase from the 2009 meeting in New Orleans 3,370 more attendees 9% increase from the 2010 meeting in Atlanta Over 1,700 more attendee 9% increase from their 2009 convention in Las Vegas

13. Key First Quarter Bookings 2020 2012-2014 2015 2013 2014 & 2015 2013, 2015, 2017

14. Marketing & Attendance Building Initiatives International Attendance Builders Attendance Building Videos Complimentary customized website Pre-Promotional opportunities Promotional Orlando brochures “Save the Date” mailings, Magicards

15. Medical City Tour

16. Operation Connect Over 1000 Face to Face Meetings with Clients in 2010

17. Arrowhead Conference and Events, April 2011 MICE FAM, May 2011 Executive Leadership Forum, June 2011 Corporate FAM, June 2011 SITE FAM, June 2011 Food, September 2011 Destination Education 2011 Upcoming Events

18. ConferenceDirect FAM, March 2011 Sports FAM, March 2011 Pre-RCMA FAM, January 2011 Destination Education 2011

19. Industry Events

21. Future Industry Events 2012 2013

22. Top Destinations for the Largest Tradeshows in 2010 Vegas Orlando Chicago Orlando takes 2 nd place, with 25 shows, representing a 10 percent share

23. Leisure Marketing

24. New Consumer Website

26. Mobile Solutions

28. Target Audience

32. Advertising

33. Cable (NCC) in NYC - Print: People en Espanol Latina Teens Ser Padres - Digital Univision.com Peopleenespanol.com Elnuevoherald.com - Direct Marketing – May e-blast - Vacation Makeover Tie-in: TBD 2011 Creative Hispanic Marketing

34. -Print: - Odyssey Couleur - Rolling Out Atlanta - Upscale - Black Meetings & Tourism - Radio: Cleveland, Philadelphia, Washington DC - Direct Marketing – February & May - Digital -HelloBeautiful.com -BlackPlanet.com -RadioOne.com -Essence.com -MochaManual.com 2011 Creative African American

35. Family Circle Promotion

36. Leisure Marketing - Global

37. Colombia Campaign

39. Brazil

40. Chevy Orlando

41. AirTeam Orlando Addressing UK charter challenge Additional lift from Brazil Air France starting service June 8

42. Travel & Tourism is Economic Development For every 85 incremental visitors to Orlando, 1 job is created