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Abracadabra: SCALE Marketing through your partner channels 1 tool, and 1 paradigm shift Shawn Briscoe.

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Presentation on theme: "Abracadabra: SCALE Marketing through your partner channels 1 tool, and 1 paradigm shift Shawn Briscoe."— Presentation transcript:

1 Abracadabra: SCALE Marketing through your partner channels 1 tool, and 1 paradigm shift Shawn Briscoe

2 red hat is this big.

3 the whole world of innovation is way freaking bigger.

4 Red Hat Employees: 3000

5 Google has 20,000 employees.

6 MSFT has 93,000 employees.

7 IBM

8 S

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10 Our model: To be the catalyst in communities of customers, developers, and partners creating better technology the open source way.

11 Our model: To be the catalyst in communities of customers, developers, and partners creating better technology the open source way.

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13 The Zift123 Process Red Hat Marketing  Newsletters  Case Studies  Webinars  Micro-sites  Videos  Research Reports  Emails  Product Data Sheets Zift Marcom  Nurture Campaigns  Call to Action Programs  Product Updates and Offers Zift 123 Set Look Load List Run Campaign Partner Prospect Client Partner Prospect Client PartnerProspect Client

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15 How many partners do you have? What if partners could be a force-multiplication of your marketing team?

16 Red Hat Employees: 3000

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18 What is the size of the audience your partners have the potential to reach?

19 Red Hat Employees: 3000

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21 What if you could reach the combined audience with a unified voice?

22 www.ziftsolutions.com

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24 do you have any questions for me (for us) ?


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